{"id":376,"date":"2025-12-05T12:29:31","date_gmt":"2025-12-05T05:29:31","guid":{"rendered":"http:\/\/showthemes.com\/mondree-demo\/?p=376"},"modified":"2025-12-19T13:25:17","modified_gmt":"2025-12-19T06:25:17","slug":"top-10-cong-ty-duoc-uy-tin-nam-2025","status":"publish","type":"post","link":"https:\/\/event.vietnamreport.net.vn\/vnr500\/blog\/2025\/12\/05\/top-10-cong-ty-duoc-uy-tin-nam-2025\/","title":{"rendered":"Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n n\u0103m 2025"},"content":{"rendered":"

Ng\u00e0y 05\/12\/2025, C\u00f4ng ty C\u1ed5 ph\u1ea7n B\u00e1o c\u00e1o \u0110\u00e1nh gi\u00e1 Vi\u1ec7t Nam (Vietnam Report) c\u00f4ng b\u1ed1 Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n n\u0103m 2025. L\u1ec5 c\u00f4ng b\u1ed1 s\u1ebd ch\u00ednh th\u1ee9c di\u1ec5n ra v\u00e0o ng\u00e0y 08\/01\/2026 t\u1ea1i Nh\u00e0 h\u00e1t H\u1ed3 G\u01b0\u01a1m, TP. H\u00e0 N\u1ed9i.<\/strong><\/p>\n

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Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc khoa h\u1ecdc v\u00e0 kh\u00e1ch quan. C\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng d\u1ef1a tr\u00ean 3 ti\u00eau ch\u00ed ch\u00ednh: (1) N\u0103ng l\u1ef1c t\u00e0i ch\u00ednh th\u1ec3 hi\u1ec7n tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u0103m g\u1ea7n nh\u1ea5t; (2) Uy t\u00edn truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p Media Coding – m\u00e3 h\u00f3a c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 c\u00f4ng ty tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng; (3) Kh\u1ea3o s\u00e1t c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 10-11\/2025.<\/p>\n

Danh s\u00e1ch 1: Top 10 C\u00f4ng ty S\u1ea3n xu\u1ea5t d\u01b0\u1ee3c ph\u1ea9m uy t\u00edn n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 12\/2025<\/em><\/p>\n

Danh s\u00e1ch 2: Top 5 C\u00f4ng ty \u0110\u00f4ng d\u01b0\u1ee3c uy t\u00edn n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 12\/2025<\/em><\/p>\n

Danh s\u00e1ch 3: Top 10 C\u00f4ng ty Ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m uy t\u00edn n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 12\/2025<\/em><\/p>\n

Danh s\u00e1ch 4: Top 10 C\u00f4ng ty Thi\u1ebft b\u1ecb y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe uy t\u00edn n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 12\/2025<\/em><\/p>\n

Danh s\u00e1ch 5: Top 10 B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n uy t\u00edn n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 12\/2025<\/em><\/p>\n

Th\u1eddi k\u1ef3 c\u1ea1nh tranh chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n

B\u1ee9c tranh kinh doanh 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 c\u1ee7a c\u00e1c doanh nghi\u1ec7p D\u01b0\u1ee3c \u2013 Thi\u1ebft b\u1ecb y t\u1ebf, Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng b\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n cho th\u1ea5y gam m\u00e0u ch\u1ee7 \u0111\u1ea1o l\u00e0 t\u0103ng tr\u01b0\u1edfng, song \u0111i k\u00e8m s\u1ef1 ph\u00e2n h\u00f3a ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t. Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, 60,7% doanh nghi\u1ec7p ghi nh\u1eadn doanh thu ba qu\u00fd \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng so v\u1edbi c\u00f9ng k\u1ef3. Tuy nhi\u00ean, \u0111\u00e0 t\u0103ng doanh thu kh\u00f4ng chuy\u1ec3n h\u00f3a t\u01b0\u01a1ng x\u1ee9ng sang l\u1ee3i nhu\u1eadn. T\u1ef7 l\u1ec7 doanh nghi\u1ec7p c\u00f3 l\u1ee3i nhu\u1eadn t\u0103ng (42,9%)\u00a0 nh\u1ec9nh h\u01a1n kh\u00f4ng nhi\u1ec1u so v\u1edbi t\u1ef7 l\u1ec7 doanh nghi\u1ec7p ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m (35,7%). K\u1ebft qu\u1ea3 kinh doanh, m\u1ee9c \u0111\u1ed9 th\u00edch \u1ee9ng v\u00e0 tri\u1ec3n v\u1ecdng c\u1ee7a t\u1eebng nh\u00f3m doanh nghi\u1ec7p r\u1ea5t kh\u00e1c nhau, ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m, c\u00f4ng ngh\u1ec7, qu\u1ea3n tr\u1ecb v\u00e0 t\u1eadn d\u1ee5ng khung ch\u00ednh s\u00e1ch m\u1edbi.<\/p>\n

H\u00ecnh 1<\/em><\/p>\n

\u00a0\"\"<\/p>\n

Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n, th\u00e1ng 10-11\/2025<\/em><\/p>\n

Trong h\u1ec7 sinh th\u00e1i ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, m\u1ed7i nh\u00f3m doanh nghi\u1ec7p l\u1ea1i mang nh\u1eefng \u0111\u1eb7c tr\u01b0ng v\u1eadn h\u00e0nh v\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ri\u00eang trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025.<\/p>\n

S\u1ea3n xu\u1ea5t d\u01b0\u1ee3c ph\u1ea9m<\/em><\/strong><\/p>\n

Sau n\u0103m 2024 \u201ch\u1ee5t h\u01a1i\u201d, 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 ghi nh\u1eadn nh\u00f3m d\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ea3n xu\u1ea5t d\u01b0\u1ee3c ph\u1ea9m \u201cl\u1ea5y l\u1ea1i phong \u0111\u1ed9\u201d. Nh\u1edd s\u1edf h\u1eefu danh m\u1ee5c s\u1ea3n ph\u1ea9m h\u1ee3p l\u00fd, nh\u00f3m doanh nghi\u1ec7p n\u00e0y \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn hai ch\u1eef s\u1ed1, th\u1eadm ch\u00ed l\u1eadp m\u1ee9c \u0111\u1ec9nh m\u1edbi. \u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, v\u1ed1n ch\u01b0a c\u00f3 l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 quy m\u00f4 ho\u1eb7c c\u1ea5u tr\u00fac v\u1eadn h\u00e0nh, l\u1ea1i ch\u1ee9ng ki\u1ebfn l\u1ee3i nhu\u1eadn s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3 do c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 c\u1ea5u tr\u00fac chi ph\u00ed v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0.<\/p>\n

Ph\u00e2n ph\u1ed1i v\u00e0 kinh doanh d\u01b0\u1ee3c ph\u1ea9m<\/em><\/strong><\/p>\n

C\u00e1c doanh nghi\u1ec7p s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng, qu\u1ea3n tr\u1ecb t\u1ed3n kho t\u1ed1t v\u00e0 \u0111\u1ea9y m\u1ea1nh s\u1ed1 h\u00f3a (nh\u01b0 ERP, e-ordering, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c) ch\u1ee9ng ki\u1ebfn doanh thu c\u1ea3i thi\u1ec7n h\u01a1n, \u0111\u1eb7c bi\u1ec7t \u1edf k\u00eanh ETC v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec1u tr\u1ecb chuy\u00ean s\u00e2u. Tuy v\u1eady, bi\u00ean l\u1ee3i nhu\u1eadn b\u1ecb thu h\u1eb9p do \u00e1p l\u1ef1c chi ph\u00ed. B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng ghi nh\u1eadn s\u1ef1 c\u1ea1nh tranh m\u1ea1nh t\u1eeb c\u00e1c chu\u1ed7i nh\u00e0 thu\u1ed1c m\u1edf r\u1ed9ng nhanh v\u00e0 xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch sang m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i, khi\u1ebfn b\u00e0i to\u00e1n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 chu\u1ea9n h\u00f3a logistics, \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ed3n kho v\u00e0 \u0111\u01a1n h\u00e0ng, thi\u1ebft l\u1eadp chu\u1ed7i cung \u1ee9ng minh b\u1ea1ch, truy xu\u1ea5t \u0111\u01b0\u1ee3c ngu\u1ed3n g\u1ed1c, ki\u1ec3m so\u00e1t r\u1ee7i ro ph\u00e1p l\u00fd. Nh\u1eefng doanh nghi\u1ec7p bi\u1ebft t\u1eadn d\u1ee5ng khung ph\u00e1p l\u00fd m\u1edbi, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng uy t\u00edn d\u1ef1a tr\u00ean minh b\u1ea1ch v\u00e0 tu\u00e2n th\u1ee7, \u0111ang n\u1ed5i l\u00ean nh\u01b0 nh\u1eefng \u201cb\u1ed9 l\u1ecdc\u201d gi\u00fap th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p v\u00e0 b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n

S\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i thi\u1ebft b\u1ecb y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/em><\/strong><\/p>\n

K\u1ebft qu\u1ea3 kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y th\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh do \u0111\u1eb7c th\u00f9 doanh thu ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o c\u00e1c \u0111\u1ee3t \u0111\u1ea7u t\u01b0 c\u00f4ng \u2013 t\u01b0, quy m\u00f4 h\u1ee3p \u0111\u1ed3ng th\u01b0\u1eddng l\u1edbn v\u00e0 mang t\u00ednh th\u1eddi \u0111i\u1ec3m, trong khi chi ph\u00ed \u0111\u1ea7u v\u00e0o ch\u1ecbu \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 t\u1eeb bi\u1ebfn \u0111\u1ed9ng t\u1ef7 gi\u00e1 v\u00e0 s\u1ef1 ph\u1ee5 thu\u1ed9c cao v\u00e0o nh\u1eadp kh\u1ea9u. Th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb y t\u1ebf Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p \u0111\u1ea1t kho\u1ea3ng 8-9% trong giai \u0111o\u1ea1n 2026-2030, do nhu c\u1ea7u \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng b\u1ec7nh vi\u1ec7n, chi ti\u00eau y t\u1ebf t\u0103ng v\u00e0 t\u1ef7 l\u1ec7 m\u1eafc b\u1ec7nh m\u1ea1n t\u00ednh ng\u00e0y c\u00e0ng cao. C\u00e1c ph\u00e2n kh\u00fac nh\u01b0 ICU, ch\u1ea9n \u0111o\u00e1n h\u00ecnh \u1ea3nh (MRI, CT, PET-CT), x\u00e9t nghi\u1ec7m v\u00e0 thi\u1ebft b\u1ecb ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1ea1i nh\u00e0 c\u00f3 d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng l\u1edbn, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng t\u1ea7m so\u00e1t b\u1ec7nh s\u1edbm v\u00e0 chu\u1ea9n h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng \u0111i\u1ec1u tr\u1ecb. \u0110i k\u00e8m v\u1edbi tri\u1ec3n v\u1ecdng m\u1edf r\u1ed9ng l\u00e0 nh\u1eefng y\u00eau c\u1ea7u v\u1eadn h\u00e0nh kh\u1eaft khe h\u01a1n, khi khung ph\u00e1p l\u00fd ng\u00e0y c\u00e0ng ch\u1eb7t ch\u1ebd, \u0111\u1eb7c bi\u1ec7t v\u1ec1 c\u00f4ng khai gi\u00e1 v\u00e0 h\u1ed3 s\u01a1 k\u1ef9 thu\u1eadt, khi\u1ebfn uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf thi\u1ebft y\u1ebfu c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Y t\u1ebf t\u01b0 nh\u00e2n<\/em><\/strong><\/p>\n

\u0110\u00e2y l\u00e0 \u201c\u0111i\u1ec3m \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c\u201d cho c\u00e1c d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. M&A ng\u00e0nh y t\u1ebf \u0111\u1ea1t 4,8 t\u1ef7 USD trong 8 th\u00e1ng \u0111\u1ea7u 2025, t\u0103ng 21% YoY \u2013 cho th\u1ea5y nh\u00e0 \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf xem Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng y t\u1ebf t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n. Kh\u1ed1i y t\u1ebf t\u01b0 nh\u00e2n \u1edf Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ghi nh\u1eadn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ea3 v\u1ec1 quy m\u00f4, c\u01a1 s\u1edf v\u1eadt ch\u1ea5t v\u00e0 vai tr\u00f2 trong h\u1ec7 th\u1ed1ng y t\u1ebf. \u0110\u00e1ng ch\u00fa \u00fd, Ngh\u1ecb quy\u1ebft s\u1ed1 72-NQ\/TW ng\u00e0y 9\/9\/2025 c\u1ee7a B\u1ed9 Ch\u00ednh tr\u1ecb \u201cV\u1ec1 m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1, t\u0103ng c\u01b0\u1eddng b\u1ea3o v\u1ec7, ch\u0103m s\u00f3c v\u00e0 n\u00e2ng cao s\u1ee9c kh\u1ecfe nh\u00e2n d\u00e2n\u201d \u0111\u00e3 t\u1ea1o c\u00fa h\u00edch ch\u00ednh s\u00e1ch \u0111\u00e1ng k\u1ec3. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh y t\u1ebf t\u01b0 nh\u00e2n l\u00e0 \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng, \u0111\u1ed3ng th\u1eddi, \u01b0u ti\u00ean qu\u1ef9 \u0111\u1ea5t s\u1ea1ch, cho ph\u00e9p chuy\u1ec3n \u0111\u1ed5i linh ho\u1ea1t m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng sang \u0111\u1ea5t y t\u1ebf v\u00e0 r\u00fat ng\u1eafn th\u1ee7 t\u1ee5c gi\u1ea3i ph\u00f3ng m\u1eb7t b\u1eb1ng gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ti\u1ebfp c\u1eadn \u0111\u1ea5t \u0111ai thu\u1eadn l\u1ee3i h\u01a1n, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf y t\u1ebf hi\u1ec7n \u0111\u1ea1i, quy m\u00f4 l\u1edbn v\u00e0 chuy\u00ean s\u00e2u. V\u1ec1 g\u00f3c \u0111\u1ed9 kinh doanh, 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, b\u1ee9c tranh kinh doanh c\u1ee7a kh\u1ed1i y t\u1ebf t\u01b0 nh\u00e2n cho th\u1ea5y s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t gi\u1eefa c\u00e1c \u0111\u01a1n v\u1ecb. C\u00e1c b\u1ec7nh vi\u1ec7n v\u00e0 chu\u1ed7i ph\u00f2ng kh\u00e1m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n m\u1ea1nh v\u00e0 n\u0103ng l\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 ch\u1ea9n \u0111o\u00e1n \u2013 \u0111i\u1ec1u tr\u1ecb hi\u1ec7n \u0111\u1ea1i ghi nh\u1eadn t\u0103ng tr\u01b0\u1edfng. Ng\u01b0\u1ee3c l\u1ea1i, nhi\u1ec1u \u0111\u01a1n v\u1ecb ch\u01b0a \u0111\u1ee7 n\u0103ng l\u1ef1c c\u1ea1nh tranh ho\u1eb7c ch\u1eadm th\u00edch \u1ee9ng v\u1edbi y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3n tr\u1ecb chi ph\u00ed l\u1ea1i ghi nh\u1eadn k\u1ebft qu\u1ea3 \u0111i xu\u1ed1ng, th\u1eadm ch\u00ed chuy\u1ec3n t\u1eeb l\u00e3i sang l\u1ed7, ph\u1ea3n \u00e1nh qu\u00e1 tr\u00ecnh s\u00e0ng l\u1ecdc ng\u00e0y c\u00e0ng r\u00f5 r\u1ec7t.<\/p>\n

Nh\u1eadn \u0111\u1ecbnh v\u1ec1 th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe Vi\u1ec7t Nam hi\u1ec7n nay, ph\u1ea7n l\u1edbn doanh nghi\u1ec7p (60,7%) cho r\u1eb1ng th\u1ecb tr\u01b0\u1eddng v\u1eabn duy tr\u00ec t\u0103ng tr\u01b0\u1edfng nh\u01b0ng c\u1ea1nh tranh r\u1ea5t m\u1ea1nh, v\u00e0 d\u01b0 \u0111\u1ecba ch\u1ee7 y\u1ebfu n\u1eb1m \u1edf nh\u1eefng doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t c\u00f9ng \u0111\u1ecbnh v\u1ecb chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng. Nhi\u1ec1u ph\u00e2n kh\u00fac \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p m\u1edbi, \u0111\u01b0a th\u1ecb tr\u01b0\u1eddng v\u00e0o giai \u0111o\u1ea1n \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n h\u00f3a s\u00e2u, y\u00eau c\u1ea7u minh b\u1ea1ch v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n. C\u1ea1nh tranh l\u00e0 th\u00e1ch th\u1ee9c nh\u01b0ng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a ti\u00eau c\u1ef1c m\u00e0 ng\u01b0\u1ee3c l\u1ea1i, n\u00f3 l\u00e0m r\u00f5 r\u00e0ng h\u01a1n c\u01a1 h\u1ed9i d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1 ho\u1eb7c m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh v\u01b0\u1ee3t tr\u1ed9i. T\u0103ng tr\u01b0\u1edfng v\u00ec th\u1ebf ch\u1ec9 \u0111\u1ebfn v\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 uy t\u00edn v\u1eefng v\u00e0ng, s\u1edf h\u1eefu chu\u1ed7i cung \u1ee9ng minh b\u1ea1ch, bi\u1ebft l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac ph\u00f9 h\u1ee3p, \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0o c\u00f4ng ngh\u1ec7, c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh v\u00e0 t\u1ea1o ra kh\u00e1c bi\u1ec7t th\u1ef1c s\u1ef1 trong s\u1ea3n ph\u1ea9m ho\u1eb7c m\u00f4 h\u00ecnh kinh doanh.<\/p>\n

Khu\u1ebfch \u0111\u1ea1i c\u00e1c \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng<\/strong><\/p>\n

M\u1eb7c d\u00f9 ng\u00e0nh v\u1eabn \u0111\u1ed1i di\u1ec7n v\u1edbi th\u00e1ch th\u1ee9c t\u1eeb bi\u1ebfn \u0111\u1ed9ng gi\u00e1 nguy\u00ean li\u1ec7u, chi ph\u00ed logistics, r\u1ee7i ro t\u1ef7 gi\u00e1 trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed9ng \u0111\u1ecba ch\u00ednh tr\u1ecb v\u00e0 lo ng\u1ea1i v\u1ec1 s\u1ef1 ch\u01b0a \u0111\u1ed3ng b\u1ed9 trong tri\u1ec3n khai c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt m\u1edbi, song g\u00f3c nh\u00ecn c\u1ee7a c\u00e1c doanh nghi\u1ec7p D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n v\u1eabn t\u01b0\u01a1ng \u0111\u1ed1i l\u1ea1c quan. Quan \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 n\u0103m 2026 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng cao nh\u01b0ng mang t\u00ednh ch\u1ecdn l\u1ecdc. C\u1ea3 ba m\u1ea3ng D\u01b0\u1ee3c \u2013 Thi\u1ebft b\u1ecb y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u2013 B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n \u0111\u1ec1u k\u1ef3 v\u1ecdng h\u01b0\u1edfng l\u1ee3i t\u1eeb l\u1ef1c c\u1ea7u m\u1ea1nh m\u1ebd, \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 c\u1ee7a Nh\u00e0 n\u01b0\u1edbc, \u0111\u1eb7c bi\u1ec7t trong s\u1ea3n xu\u1ea5t d\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba, \u0111\u1ea5u th\u1ea7u thu\u1ed1c v\u00e0 c\u1ea3i c\u00e1ch y t\u1ebf. Song song \u0111\u00f3, s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a khu v\u1ef1c t\u01b0 nh\u00e2n, qu\u00e1 tr\u00ecnh chu\u1ea9n h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, c\u00f9ng v\u1edbi \u0111\u1ed9ng l\u1ef1c b\u1ed5 tr\u1ee3 t\u1eeb c\u00f4ng ngh\u1ec7 s\u1ed1, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 d\u00f2ng v\u1ed1n FDI t\u1ea1o ra d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng m\u1edbi.<\/p>\n

H\u00ecnh 2<\/em><\/p>\n

\"\"<\/p>\n

Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n, th\u00e1ng 10-11\/2025<\/em><\/p>\n

L\u1ef1c c\u1ea7u th\u1ecb tr\u01b0\u1eddng: N\u1ec1n t\u1ea3ng c\u0103n b\u1ea3n<\/em><\/strong><\/p>\n

\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe Vi\u1ec7t Nam hi\u1ec7n nay \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft ch\u1ee7 y\u1ebfu b\u1edfi s\u1ef1 gia t\u0103ng m\u1ea1nh m\u1ebd c\u1ee7a nhu c\u1ea7u y t\u1ebf, trong khi n\u1ec1n kinh t\u1ebf \u1ed5n \u0111\u1ecbnh t\u1ea1o m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a khu v\u1ef1c t\u01b0 nh\u00e2n tr\u1edf th\u00e0nh l\u1ef1c \u0111\u1ea9y tr\u1ef1c ti\u1ebfp c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean, m\u00e0 c\u00f3 c\u01a1 s\u1edf v\u1eefng ch\u1eafc t\u1eeb th\u1ef1c t\u1ebf nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 d\u1ecbch t\u1ec5 h\u1ecdc c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng c\u0103n b\u1ea3n, b\u1ea3o \u0111\u1ea3m cho t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

D\u00e2n s\u1ed1 gi\u00e0 h\u00f3a nhanh v\u00e0 b\u1ec7nh m\u1ea1n t\u00ednh gia t\u0103ng m\u1ea1nh<\/em><\/p>\n

Vi\u1ec7t Nam c\u00f3 t\u1ed1c \u0111\u1ed9 gi\u00e0 h\u00f3a nhanh nh\u1ea5t ch\u00e2u \u00c1 v\u00e0 \u0111\u1ee9ng \u0111\u1ea7u trong 10 n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi trong khi t\u1ef7 l\u1ec7 m\u1eafc b\u1ec7nh m\u1ea1n t\u00ednh ng\u00e0y c\u00e0ng cao. Theo d\u1eef li\u1ec7u d\u00e2n c\u01b0 qu\u1ed1c gia, n\u0103m 2025, Vi\u1ec7t Nam s\u1ebd c\u00f3 16,1 tri\u1ec7u ng\u01b0\u1eddi cao tu\u1ed5i, chi\u1ebfm tr\u00ean 16% d\u00e2n s\u1ed1. D\u00e2n s\u1ed1 gi\u00e0 h\u00f3a nhanh khi\u1ebfn nhu c\u1ea7u kh\u00e1m ch\u1eefa b\u1ec7nh, qu\u1ea3n l\u00fd s\u1ee9c kh\u1ecfe d\u00e0i h\u1ea1n v\u00e0 d\u1ef1 ph\u00f2ng b\u1ec7nh b\u00f9ng n\u1ed5. Th\u1eddi gian chuy\u1ec3n t\u1eeb gi\u00e0 h\u00f3a d\u00e2n s\u1ed1 sang d\u00e2n s\u1ed1 gi\u00e0 \u1edf n\u01b0\u1edbc ta ch\u1ec9 t\u1eeb 17-20 n\u0103m, ng\u1eafn h\u01a1n so v\u1edbi nhi\u1ec1u n\u01b0\u1edbc kh\u00e1c, \u0111\u1ed3ng th\u1eddi, h\u01a1n 70% ng\u01b0\u1eddi cao tu\u1ed5i m\u1eafc trung b\u00ecnh 3 b\u1ec7nh m\u1ea1n t\u00ednh tr\u1edf l\u00ean. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean \u00e1p l\u1ef1c ch\u0103m s\u00f3c y t\u1ebf th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c, k\u00e9o theo s\u1ef1 gia t\u0103ng m\u1ea1nh c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1m ch\u1eefa b\u1ec7nh, ph\u1ee5c h\u1ed3i ch\u1ee9c n\u0103ng v\u00e0 ch\u0103m s\u00f3c d\u00e0i h\u1ea1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra nhu c\u1ea7u th\u01b0\u1eddng tr\u1ef1c \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1m ch\u1eefa b\u1ec7nh, ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3, t\u1ea7m so\u00e1t nguy c\u01a1, ph\u1ee5c h\u1ed3i ch\u1ee9c n\u0103ng, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u1ecbch v\u1ee5 \u0111i\u1ec1u tr\u1ecb d\u00e0i h\u1ea1n v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe d\u1ef1 ph\u00f2ng.<\/p>\n

Thu nh\u1eadp v\u00e0 nh\u1eadn th\u1ee9c s\u1ee9c kh\u1ecfe c\u1ea3i thi\u1ec7n<\/em><\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 ch\u1ee7 \u0111\u1ed9ng ph\u00f2ng ng\u1eeba b\u1ec7nh t\u1eadt trong khi thu nh\u1eadp kh\u1ea3 d\u1ee5ng t\u0103ng, k\u00e9o theo s\u1ef1 c\u1ea3i thi\u1ec7n m\u1ee9c chi ti\u00eau cho d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c thi\u1ebft b\u1ecb ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Chi ti\u00eau d\u01b0\u1ee3c ph\u1ea9m b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi \u0111\u00e3 duy tr\u00ec \u0111\u00e0 t\u0103ng li\u00ean t\u1ee5c trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ph\u1ea3n \u00e1nh s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb \u201cch\u1eefa b\u1ec7nh khi c\u1ea7n\u201d sang \u201c\u0111\u1ea7u t\u01b0 \u0111\u1ec3 s\u1ed1ng kh\u1ecfe\u201d. Theo kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, 55,8% ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1 \u0111\u1ecbnh t\u0103ng chi ti\u00eau cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe trong n\u0103m 2026, cho th\u1ea5y nhu c\u1ea7u d\u1ef1 ph\u00f2ng v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng \u0111ang tr\u1edf th\u00e0nh \u01b0u ti\u00ean ti\u00eau d\u00f9ng c\u1ee7a ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00e2n.<\/p>\n

Ti\u1ec1m n\u0103ng du l\u1ecbch y t\u1ebf r\u1ed9ng m\u1edf<\/em><\/p>\n

Vi\u1ec7t Nam h\u1ed9i t\u1ee5 \u201cth\u1ebf m\u1ea1nh k\u00e9p\u201d g\u1ed3m chi ph\u00ed \u0111i\u1ec1u tr\u1ecb c\u1ea1nh tranh, ch\u1ea5t l\u01b0\u1ee3ng y khoa ng\u00e0y c\u00e0ng n\u00e2ng cao c\u00f9ng v\u1edbi t\u00e0i nguy\u00ean du l\u1ecbch t\u1ef1 nhi\u00ean phong ph\u00fa. Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a B\u1ed9 Y t\u1ebf, n\u0103m 2024 c\u00f3 tr\u00ean 250.000 l\u01b0\u1ee3t b\u1ec7nh nh\u00e2n qu\u1ed1c t\u1ebf \u0111\u1ebfn Vi\u1ec7t Nam \u0111\u1ec3 kh\u00e1m, ch\u1eefa b\u1ec7nh, t\u0103ng g\u1ea7n 30% so v\u1edbi 2023, cho th\u1ea5y s\u1ee9c h\u1ea5p d\u1eabn ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y. V\u1ec1 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n, h\u1ec7 th\u1ed1ng y t\u1ebf Vi\u1ec7t Nam \u0111\u00e3 l\u00e0m ch\u1ee7 nhi\u1ec1u k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p nh\u01b0 ph\u1eabu thu\u1eadt tim m\u1ea1ch, gh\u00e9p t\u1ea1ng, \u0111i\u1ec1u tr\u1ecb ung th\u01b0, ph\u1eabu thu\u1eadt n\u1ed9i soi v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p can thi\u1ec7p chuy\u00ean s\u00e2u, cho th\u1ea5y tr\u00ecnh \u0111\u1ed9 kh\u00f4ng thua k\u00e9m nhi\u1ec1u n\u01b0\u1edbc ph\u00e1t tri\u1ec3n. Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, g\u1ea7n ba ph\u1ea7n t\u01b0 ng\u01b0\u1eddi d\u00e2n \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe Vi\u1ec7t Nam hi\u1ec7n nay \u1edf m\u1ee9c t\u1ed1t, trong \u0111\u00f3 26,3% \u1edf m\u1ee9c r\u1ea5t t\u1ed1t cho th\u1ea5y m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u00e0o n\u0103ng l\u1ef1c y t\u1ebf trong n\u01b0\u1edbc. V\u1edbi ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 v\u1eady, nhu c\u1ea7u kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00e2n trong n\u01b0\u1edbc m\u00e0 c\u1ea7n khai th\u00e1c nhi\u1ec1u h\u01a1n, m\u1edf ra c\u1ea3 c\u01a1 h\u1ed9i l\u1edbn cho du l\u1ecbch y t\u1ebf tr\u1edf th\u00e0nh ng\u00e0nh m\u0169i nh\u1ecdn. B\u00ean c\u1ea1nh \u0111\u00f3, l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o s\u1ee9c c\u1ea1nh tranh n\u1ed5i b\u1eadt: m\u1ee9c gi\u00e1 cho c\u00e1c d\u1ecbch v\u1ee5 y t\u1ebf t\u1ea1i Vi\u1ec7t Nam th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi nhi\u1ec1u qu\u1ed1c gia ph\u00e1t tri\u1ec3n, gi\u00fap thu h\u00fat b\u1ec7nh nh\u00e2n trong khu v\u1ef1c v\u00e0 tr\u00ean th\u1ebf gi\u1edbi mu\u1ed1n ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111i\u1ec1u tr\u1ecb. V\u1edbi nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i n\u00e0y, Vi\u1ec7t Nam c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 du l\u1ecbch y t\u1ebf v\u1edbi c\u00e1c chuy\u00ean ng\u00e0nh tr\u1ecdng \u0111i\u1ec3m, v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch y t\u1ebf n\u1ed5i b\u1eadt c\u1ee7a khu v\u1ef1c v\u00e0 c\u1ea1nh tranh v\u1edbi nh\u1eefng th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 th\u00e0nh c\u00f4ng nh\u01b0 H\u00e0n Qu\u1ed1c hay Singapore. \u0110\u1eb7c bi\u1ec7t, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ec7 th\u1ed1ng y t\u1ebf t\u01b0 nh\u00e2n ch\u1ea5t l\u01b0\u1ee3ng cao theo m\u00f4 h\u00ecnh b\u1ec7nh vi\u1ec7n \u2013 kh\u00e1ch s\u1ea1n \u2013 ngh\u1ec9 d\u01b0\u1ee1ng s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c then ch\u1ed1t g\u00f3p ph\u1ea7n gi\u1eef ch\u00e2n ng\u01b0\u1eddi b\u1ec7nh trong n\u01b0\u1edbc v\u00e0 thu h\u00fat b\u1ec7nh nh\u00e2n qu\u1ed1c t\u1ebf th\u00f4ng qua m\u00f4 h\u00ecnh du l\u1ecbch k\u1ebft h\u1ee3p ch\u1eefa b\u1ec7nh.<\/p>\n

H\u00e0nh lang ph\u00e1p l\u00fd: M\u1edf \u0111\u01b0\u1eddng \u0111\u1ec3 b\u1ee9t t\u1ed1c<\/em><\/strong><\/p>\n

Tri\u1ec3n v\u1ecdng c\u1ee7a ng\u00e0nh D\u01b0\u1ee3c, Thi\u1ebft b\u1ecb y t\u1ebf, Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 h\u1ec7 th\u1ed1ng b\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n trong n\u1eeda cu\u1ed1i 2025 v\u00e0 n\u0103m 2026 c\u00f2n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi khung ph\u00e1p l\u00fd d\u1ea7n ho\u00e0n thi\u1ec7n. Lo\u1ea1t v\u0103n b\u1ea3n quan tr\u1ecdng nh\u01b0 Lu\u1eadt D\u01b0\u1ee3c (s\u1eeda \u0111\u1ed5i), Lu\u1eadt B\u1ea3o hi\u1ec3m y t\u1ebf (s\u1eeda \u0111\u1ed5i), Th\u00f4ng t\u01b0 03 v\u00e0 07 c\u1ee7a B\u1ed9 Y t\u1ebf, Ngh\u1ecb \u0111\u1ecbnh 24\/2024\/N\u0110-CP h\u01b0\u1edbng d\u1eabn Lu\u1eadt \u0110\u1ea5u th\u1ea7u v\u1ec1 l\u1ef1a ch\u1ecdn nh\u00e0 th\u1ea7u v\u00e0 Ngh\u1ecb quy\u1ebft s\u1ed1 72-NQ\/TW c\u1ee7a B\u1ed9 Ch\u00ednh tr\u1ecb,\u2026 \u0111\u01b0\u1ee3c ban h\u00e0nh v\u00e0 b\u1eaft \u0111\u1ea7u c\u00f3 hi\u1ec7u l\u1ef1c theo c\u00e1c m\u1ed1c kh\u00e1c nhau trong hai n\u0103m 2024 v\u00e0 2025, \u0111ang lan t\u1ecfa t\u00e1c \u0111\u1ed9ng, t\u1ea1o ra h\u00e0nh lang ph\u00e1p l\u00fd th\u00f4ng tho\u00e1ng h\u01a1n, gi\u00fap th\u00fac \u0111\u1ea9y s\u1ea3n xu\u1ea5t d\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba, gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eadp kh\u1ea9u v\u00e0 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i ti\u00eau th\u1ee5 qua k\u00eanh b\u1ec7nh vi\u1ec7n.<\/p>\n

M\u1eb7c d\u00f9 v\u1eady, t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c ch\u00ednh s\u00e1ch m\u1edbi c\u00f3 th\u1ec3 c\u1ea7n 1\u20132 n\u0103m \u0111\u1ec3 ph\u1ea3n \u00e1nh r\u00f5 v\u00e0o t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. Th\u1ef1c t\u1ebf kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report c\u0169ng cho th\u1ea5y 57,1% doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 khung ph\u00e1p l\u00fd \u0111ang d\u1ea7n ho\u00e0n thi\u1ec7n v\u00e0 minh b\u1ea1ch h\u01a1n, m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c song v\u1eabn c\u1ea7n c\u00f3 th\u00eam h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u01a1n trong tri\u1ec3n khai th\u1ef1c thi nh\u1ea5t qu\u00e1n \u0111\u1ec3 ch\u00ednh s\u00e1ch \u0111i v\u00e0o hi\u1ec7u qu\u1ea3 th\u1ef1c ch\u1ea5t.<\/p>\n

S\u1ed1 h\u00f3a v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o: M\u0169i \u0111\u1ed9t ph\u00e1 ti\u1ec1m n\u0103ng<\/strong><\/em><\/p>\n

\u1ede nh\u00f3m \u0111\u1ed9ng l\u1ef1c m\u1edbi n\u1ed5i, S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, AI v\u00e0 thi\u1ebft b\u1ecb y t\u1ebf th\u00f4ng minh (15,4%) v\u00e0 \u0110\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i v\u00e0 h\u1ee3p t\u00e1c, li\u00ean doanh qu\u1ed1c t\u1ebf (7,7%) tuy c\u00f3 t\u1ef7 l\u1ec7 doanh nghi\u1ec7p b\u00ecnh ch\u1ecdn th\u1ea5p h\u01a1n nh\u01b0ng l\u1ea1i mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, nh\u1ea5t l\u00e0 khi th\u1ecb tr\u01b0\u1eddng b\u01b0\u1edbc v\u00e0o cu\u1ed9c c\u1ea1nh tranh m\u1edbi d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, c\u00f4ng ngh\u1ec7 v\u00e0 m\u00f4 h\u00ecnh cung \u1ee9ng d\u1ecbch v\u1ee5 hi\u1ec7n \u0111\u1ea1i. S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh t\u1ed1c \u0111\u1ed9 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1m ch\u1eefa b\u1ec7nh, kh\u1ea3 n\u0103ng t\u1ef1 ch\u1ee7 c\u00f4ng ngh\u1ec7, m\u1ee9c \u0111\u1ed9 k\u1ebft n\u1ed1i v\u1edbi h\u1ec7 sinh th\u00e1i y t\u1ebf to\u00e0n c\u1ea7u v\u00e0 n\u0103ng l\u1ef1c thu h\u00fat \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n

Qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a h\u1ec7 sinh th\u00e1i ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd v\u1edbi nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng k\u1ec3. M\u1eb7c d\u00f9 c\u00f2n nhi\u1ec1u quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd, Lu\u1eadt D\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i (2024) ch\u00ednh th\u1ee9c h\u1ee3p ph\u00e1p h\u00f3a b\u00e1n thu\u1ed1c online, t\u1ea1o h\u00e0nh lang ph\u00e1p l\u00fd cho vi\u1ec7c kinh doanh thu\u1ed1c qua th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c tri\u1ec3n khai \u201cS\u1ed5 S\u1ee9c kh\u1ecfe \u0111i\u1ec7n t\u1eed\u201d t\u00edch h\u1ee3p tr\u00ean VNeID c\u00f9ng quy \u0111\u1ecbnh b\u1eaft bu\u1ed9c c\u1eadp nh\u1eadt \u0111\u01a1n thu\u1ed1c \u0111i\u1ec7n t\u1eed sau m\u1ed7i l\u1ea7n kh\u00e1m \u0111ang \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n quan tr\u1ecdng trong qu\u1ea3n l\u00fd h\u1ed3 s\u01a1 y t\u1ebf v\u00e0 ph\u00e2n ph\u1ed1i thu\u1ed1c. Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi d\u00e2n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1eb7t thu\u1ed1c online v\u00e0 nh\u1eadn h\u00e0ng t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c li\u00ean k\u1ebft, n\u00e2ng cao t\u00ednh thu\u1eadn ti\u1ec7n, minh b\u1ea1ch v\u00e0 ki\u1ec3m so\u00e1t trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng thu\u1ed1c.<\/p>\n

\u1ede g\u00f3c \u0111\u1ed9 doanh nghi\u1ec7p, ng\u00e2n s\u00e1ch d\u00e0nh cho chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn xu h\u01b0\u1edbng gia t\u0103ng qua t\u1eebng n\u0103m. Tuy nhi\u00ean, m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 v\u1eabn c\u00f2n kh\u00e1c bi\u1ec7t. Theo kh\u1ea3o s\u00e1t, 18,2% cho r\u1eb1ng hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t, 45,5% ng\u01b0\u1eddi lao \u0111\u1ed9ng trong ng\u00e0nh \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1edbi \u1edf m\u1ee9c trung b\u00ecnh, trong khi 27,3% \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 h\u1ea1n ch\u1ebf v\u00e0 9% nh\u1eadn \u0111\u1ecbnh ch\u01b0a mang l\u1ea1i k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u1eabn \u0111ang trong qu\u00e1 tr\u00ecnh ho\u00e0n thi\u1ec7n, ch\u01b0a t\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1 \u0111\u1ed3ng \u0111\u1ec1u tr\u00ean to\u00e0n h\u1ec7 sinh th\u00e1i.<\/p>\n

H\u00ecnh 3<\/em><\/p>\n

\"\"<\/p>\n

Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n, th\u00e1ng 10-11\/2025<\/em><\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, khi xem x\u00e9t m\u1ee9c \u0111\u1ed9 \u1ee9ng d\u1ee5ng AI trong doanh nghi\u1ec7p, nh\u00f3m \u0111\u00e1nh gi\u00e1 \u201cm\u1ee9c tri\u1ec3n khai trung b\u00ecnh\u201d \u2013 t\u1ee9c AI \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u00e1p d\u1ee5ng th\u1ef1c t\u1ebf song m\u1edbi \u1edf m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh v\u00e0 ch\u01b0a to\u00e0n di\u1ec7n \u2013 chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t v\u1edbi 44,6%. Con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh b\u1ee9c tranh t\u1ea1i Vi\u1ec7t Nam: m\u1eb7c d\u00f9 ti\u1ec1m n\u0103ng c\u1ee7a AI \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c khai th\u00e1c, b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf nh\u01b0ng h\u00e0nh tr\u00ecnh n\u00e0y v\u1eabn c\u00f2n \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u, ch\u01b0a lan t\u1ecfa s\u00e2u r\u1ed9ng. Doanh nghi\u1ec7p nh\u00ecn th\u1ea5y l\u1ee3i \u00edch c\u1ee7a AI, song v\u1eabn thi\u1ebfu nh\u1eefng \u0111i\u1ec1u ki\u1ec7n quan tr\u1ecdng \u0111\u1ec3 m\u1edf r\u1ed9ng nh\u01b0: n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u th\u1ed1ng nh\u1ea5t, chi ph\u00ed \u0111\u1ea7u t\u01b0, h\u1ea1 t\u1ea7ng s\u1ed1 m\u1ea1nh, c\u01a1 ch\u1ebf ph\u00e1p l\u00fd r\u00f5 r\u00e0ng cho AI trong kh\u00e1m ch\u1eefa b\u1ec7nh v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ea7u t\u01b0 t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

Uy t\u00edn, minh b\u1ea1ch v\u00e0 b\u00e0i to\u00e1n ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/p>\n

T\u00ecnh tr\u1ea1ng nh\u1eadp kh\u1ea9u thi\u1ebft b\u1ecb y t\u1ebf kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c, s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh thu\u1ed1c, th\u1ef1c ph\u1ea9m b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe gi\u1ea3, m\u1ea1o danh th\u01b0\u01a1ng hi\u1ec7u hay qu\u1ea3ng c\u00e1o sai c\u00f4ng d\u1ee5ng v\u1eabn di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe Vi\u1ec7t Nam, nh\u1ea5t l\u00e0 sau lo\u1ea1t v\u1ee5 vi\u1ec7c quy m\u00f4 l\u1edbn b\u1ecb c\u01a1 quan c\u00f4ng an tri\u1ec7t ph\u00e1 cu\u1ed1i n\u0103m 2024 v\u00e0 \u0111\u1ea7u n\u0103m 2025. Nh\u1eefng di\u1ec5n bi\u1ebfn n\u00e0y m\u1ed9t l\u1ea7n n\u1eefa nh\u1ea5n m\u1ea1nh t\u00ednh c\u1ea5p b\u00e1ch c\u1ee7a vi\u1ec7c minh b\u1ea1ch th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd, b\u1edfi ch\u00fang kh\u00f4ng ch\u1ec9 g\u00e2y r\u1ee7i ro cho s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp l\u00e0m suy gi\u1ea3m ni\u1ec1m tin \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ch\u00e2n ch\u00ednh trong ng\u00e0nh.<\/p>\n

C\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd \u0111ang t\u0103ng t\u1ed1c ho\u00e0n thi\u1ec7n khung ph\u00e1p l\u00fd nh\u1eb1m kh\u1eafc ph\u1ee5c nh\u1eefng \u201ck\u1ebd h\u1edf\u201d t\u1ed3n t\u1ea1i l\u00e2u nay trong ki\u1ec3m so\u00e1t s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. B\u1ed9 Y t\u1ebf \u0111\u00e3 ph\u1ed1i h\u1ee3p c\u00e1c b\u1ed9 ng\u00e0nh x\u00e2y d\u1ef1ng Ngh\u1ecb \u0111\u1ecbnh s\u1eeda \u0111\u1ed5i Ngh\u1ecb \u0111\u1ecbnh 15\/2018\/N\u0110-CP h\u01b0\u1edbng d\u1eabn Lu\u1eadt An to\u00e0n th\u1ef1c ph\u1ea9m. \u0110\u1ed9ng th\u00e1i n\u00e0y h\u01b0\u1edbng t\u1edbi si\u1ebft ch\u1eb7t tr\u00e1ch nhi\u1ec7m doanh nghi\u1ec7p, quy \u0111\u1ecbnh r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 c\u00f4ng b\u1ed1 s\u1ea3n ph\u1ea9m, ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng, \u0111i\u1ec1u ki\u1ec7n s\u1ea3n xu\u1ea5t v\u00e0 c\u01a1 ch\u1ebf h\u1eadu ki\u1ec3m. Th\u1ef1c ti\u1ec5n cho th\u1ea5y c\u01a1 ch\u1ebf t\u1ef1 c\u00f4ng b\u1ed1 c\u1ee7a Ngh\u1ecb \u0111\u1ecbnh 15 \u0111\u00e3 b\u1ecb kh\u00f4ng \u00edt doanh nghi\u1ec7p l\u1ee3i d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t trong nh\u00f3m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, khi\u1ebfn s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ea1t chu\u1ea9n l\u1ecdt ra th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00e0m x\u00f3i m\u00f2n ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c s\u1eeda \u0111\u1ed5i l\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd t\u0103ng minh b\u1ea1ch, n\u00e2ng chu\u1ea9n qu\u1ea3n l\u00fd, b\u1ed5 sung ch\u1ebf t\u00e0i m\u1ea1nh v\u00e0 th\u00fac \u0111\u1ea9y h\u1ec7 th\u1ed1ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u2013 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u00e0 t\u1ea1o m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh l\u00e0nh m\u1ea1nh cho to\u00e0n ng\u00e0nh.<\/p>\n

C\u00e1c doanh nghi\u1ec7p uy t\u00edn ph\u1ea3i \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd h\u01a1n v\u00e0o c\u00f4ng ngh\u1ec7 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf (GMP-WHO, EU-GMP), ki\u1ec3m so\u00e1t chu\u1ed7i cung \u1ee9ng, c\u0169ng nh\u01b0 \u00e1p d\u1ee5ng QR-code ch\u1ed1ng gi\u1ea3 tr\u00ean t\u1eebng s\u1ea3n ph\u1ea9m. \u0110\u1eb7c bi\u1ec7t, xu h\u01b0\u1edbng s\u1ed1 h\u00f3a h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng \u2013 t\u1eeb ki\u1ec3m so\u00e1t nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o \u0111\u1ebfn ph\u00e2n ph\u1ed1i \u2013 \u0111ang tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1edbi.<\/p>\n

Ghi nh\u1eadn t\u1eeb k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, c\u00e1c t\u00ean tu\u1ed5i l\u1edbn trong l\u0129nh v\u1ef1c D\u01b0\u1ee3c v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf \u0111ang xem minh b\u1ea1ch nh\u01b0 m\u1ed9t t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c n\u00e2ng cao ti\u00eau chu\u1ea9n ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng, t\u0103ng c\u01b0\u1eddng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 si\u1ebft ch\u1eb7t bi\u1ec7n ph\u00e1p ch\u1ed1ng h\u00e0ng gi\u1ea3 \u2013 h\u00e0ng nh\u00e1i kh\u00f4ng ch\u1ec9 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng c\u1ea1nh tranh l\u00e0nh m\u1ea1nh cho doanh nghi\u1ec7p. Minh b\u1ea1ch \u0111ang tr\u1edf th\u00e0nh \u201cchu\u1ea9n m\u1ef1c m\u1edbi\u201d c\u1ee7a ng\u00e0nh, t\u1ea1o ra d\u00f2ng ch\u1ea3y c\u1ea1nh tranh l\u00e0nh m\u1ea1nh h\u01a1n v\u00e0 bu\u1ed9c to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng ph\u1ea3i ti\u1ebfn l\u00ean theo h\u01b0\u1edbng chuy\u00ean nghi\u1ec7p, b\u1ec1n v\u1eefng v\u00e0 l\u1ea5y ni\u1ec1m tin kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m. L\u1ee3i th\u1ebf r\u00f5 r\u1ec7t \u0111ang d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p ti\u00ean phong minh b\u1ea1ch h\u00f3a quy tr\u00ecnh, c\u00f4ng khai ti\u00eau chu\u1ea9n ki\u1ec3m nghi\u1ec7m v\u00e0 cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ef1 ki\u1ec3m tra ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m.<\/p>\n

\u201cV\u0169 kh\u00ed chi\u1ebfn l\u01b0\u1ee3c\u201d t\u1eeb truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Trong cu\u1ed9c chi\u1ebfn ch\u1ed1ng h\u00e0ng gi\u1ea3, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, m\u1ea1o danh th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng t\u00e1c tuy\u00ean truy\u1ec1n trang b\u1ecb th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, nh\u1eadn di\u1ec7n thu\u1ed1c gi\u1ea3 \u0111\u00f3ng vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng.<\/p>\n

K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch Media Coding c\u1ee7a Vietnam Report cho th\u1ea5y b\u1ee9c tranh truy\u1ec1n th\u00f4ng c\u1ee7a l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe trong giai \u0111o\u1ea1n t\u1eeb th\u00e1ng 10\/2024 \u2013 th\u00e1ng 9\/2025 ph\u1ea3n \u00e1nh r\u00f5 n\u1ed7 l\u1ef1c c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c c\u1ee7ng c\u1ed1 uy t\u00edn v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e1ng ch\u00fa \u00fd, hai nh\u00f3m ch\u1ee7 \u0111\u1ec1 S\u1ea3n ph\u1ea9m v\u00e0 H\u00ecnh \u1ea3nh\/ PR\/ Scandals n\u1eb1m trong top 3 nh\u00f3m ch\u1ee7 \u0111\u1ec1 xu\u1ea5t hi\u1ec7n nhi\u1ec1u nh\u1ea5t tr\u00ean truy\u1ec1n th\u00f4ng c\u1ee7a c\u1ea3 hai nh\u00f3m doanh nghi\u1ec7p D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 h\u1ec7 th\u1ed1ng b\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n.<\/p>\n

Ch\u1ee7 \u0111\u1ec1 S\u1ea3n ph\u1ea9m\/D\u1ecbch v\u1ee5 chi\u1ebfm t\u1ea7n su\u1ea5t l\u1edbn nh\u1ea5t b\u1edfi \u0111\u00e2y l\u00e0 t\u00e2m \u0111i\u1ec3m quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang v\u00e0 c\u0169ng l\u00e0 \u201cm\u1eb7t ti\u1ec1n\u201d th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p. C\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c, thi\u1ebft b\u1ecb y t\u1ebf li\u00ean t\u1ee5c c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 \u0111a d\u1ea1ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng, quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ki\u1ec3m \u0111\u1ecbnh. \u0110\u1ed1i v\u1edbi b\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n, truy\u1ec1n th\u00f4ng c\u0169ng xoay quanh c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1m ch\u1eefa b\u1ec7nh, k\u1ef9 thu\u1eadt cao, chuy\u00ean khoa m\u0169i nh\u1ecdn v\u00e0 c\u00f4ng ngh\u1ec7 \u0111i\u1ec1u tr\u1ecb hi\u1ec7n \u0111\u1ea1i, nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u01a1 s\u1edf y t\u1ebf c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh. V\u00ec v\u1eady, vi\u1ec7c \u01b0u ti\u00ean truy\u1ec1n th\u00f4ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ea5t y\u1ebfu \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n v\u00e0 gia t\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

H\u00ecnh 4<\/em><\/p>\n

\"\"<\/p>\n

Ngu\u1ed3n: Vietnam Report, D\u1eef li\u1ec7u Media Coding c\u00e1c doanh nghi\u1ec7p ng\u00e0nh D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n, t\u1eeb th\u00e1ng 10\/2024-9\/2025<\/em><\/p>\n

Song song v\u1edbi \u0111\u00f3, nh\u00f3m ch\u1ee7 \u0111\u1ec1 H\u00ecnh \u1ea3nh\/PR\/Scandals n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t tr\u1ee5 c\u1ed9t quan tr\u1ecdng khi c\u00e1c doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng c\u00f4ng b\u1ed1 gi\u1ea3i th\u01b0\u1edfng, ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u00e0nh t\u1ef1u chuy\u00ean m\u00f4n, xem \u0111\u00e2y nh\u01b0 nh\u1eefng b\u1eb1ng ch\u1ee9ng x\u00e1c th\u1ef1c \u0111\u1ec3 c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a c\u00f4ng ch\u00fang. \u0110i\u1ec1u n\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea7n thi\u1ebft trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u1eabn xu\u1ea5t hi\u1ec7n c\u00e1c v\u1ee5 vi\u1ec7c li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng thu\u1ed1c, \u0111\u1ea5u th\u1ea7u hay d\u1ecbch v\u1ee5 kh\u00e1m ch\u1eefa b\u1ec7nh, khi\u1ebfn doanh nghi\u1ec7p ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng b\u1ea3o v\u1ec7 v\u00e0 gia c\u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh tr\u00ean truy\u1ec1n th\u00f4ng.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, \u1edf nh\u00f3m doanh nghi\u1ec7p D\u01b0\u1ee3c & Thi\u1ebft b\u1ecb y t\u1ebf, ch\u1ee7 \u0111\u1ec1 Ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i\/CSR\/T\u00e0i tr\u1ee3 (9,4%) chi\u1ebfm t\u1ef7 tr\u1ecdng cao, ph\u1ea3n \u00e1nh k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 tr\u00e1ch nhi\u1ec7m c\u1ed9ng \u0111\u1ed3ng c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh. CSR c\u0169ng tr\u1edf th\u00e0nh \u201cc\u00f4ng c\u1ee5 m\u1ec1m\u201d gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh, gi\u1ea3m thi\u1ec3u r\u1ee7i ro danh ti\u1ebfng v\u00e0 t\u1ea1o d\u1ef1ng thi\u1ec7n c\u1ea3m b\u1ec1n v\u1eefng v\u1edbi x\u00e3 h\u1ed9i.<\/p>\n

Trong khi \u0111\u00f3, v\u1edbi h\u1ec7 th\u1ed1ng b\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n, nh\u00f3m ch\u1ee7 \u0111\u1ec1 HR c\u00f3 t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n nhi\u1ec1u th\u1ee9 ba tr\u00ean truy\u1ec1n th\u00f4ng. N\u1ed9i dung xoay quanh c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u00e0o t\u1ea1o, ph\u00e1t tri\u1ec3n, gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i v\u00e0 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1c s\u0129, nh\u00e2n vi\u00ean y t\u1ebf, ph\u1ea3n \u00e1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi trong vi\u1ec7c x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft, \u201ccu\u1ed9c \u0111ua nh\u00e2n s\u1ef1\u201d gi\u1eefa c\u00e1c b\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, khi vi\u1ec7c s\u1edf h\u1eefu c\u00e1c b\u00e1c s\u0129 n\u1ed5i ti\u1ebfng, chuy\u00ean m\u00f4n cao kh\u00f4ng ch\u1ec9 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1m ch\u1eefa b\u1ec7nh m\u00e0 c\u00f2n tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

Kho\u1ea3ng c\u00e1ch th\u1ebf h\u1ec7 trong h\u01b0\u1edbng ti\u1ebfp c\u1eadn th\u00f4ng tin v\u1ec1 s\u1ee9c kh\u1ecfe<\/strong><\/p>\n

Kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report ghi nh\u1eadn m\u1ed9t g\u00f3c nh\u00ecn quan tr\u1ecdng: ngu\u1ed3n th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi d\u00e2n s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe \u2013 y\u1ebfu t\u1ed1 \u0111ang \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u1eadn th\u1ee9c, k\u1ef3 v\u1ecdng v\u00e0 h\u00e0nh vi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ecbnh h\u00ecnh uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng khoa h\u1ecdc v\u00e0 c\u00e1ch doanh nghi\u1ec7p trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng trong b\u1ed1i c\u1ea3nh m\u1edbi.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft, m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang chi ph\u1ed1i m\u1ea1nh m\u1ebd h\u00e0nh vi t\u00ecm ki\u1ebfm th\u00f4ng tin, tr\u1edf th\u00e0nh k\u00eanh ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi Gen Z (36%), \u0111\u1ee9ng th\u1ee9 hai \u1edf Gen X (32,6%) v\u00e0 Gen Y (23,6%). \u0110\u00e2y l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh \u201cs\u1ed1 h\u00f3a \u0111\u1eddi s\u1ed1ng\u201d, n\u01a1i ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp c\u1eadn th\u00f4ng tin nhanh, \u0111a chi\u1ec1u v\u00e0 ti\u1ec7n l\u1ee3i. Tuy nhi\u00ean, m\u1eb7t tr\u00e1i l\u00e0 r\u1ee7i ro tin gi\u1ea3 v\u00e0 n\u1ed9i dung kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 chuy\u00ean m\u00f4n.\u0110i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1c t\u1ed5 ch\u1ee9c y t\u1ebf v\u00e0 chuy\u00ean gia c\u1ea7n ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c \u201cl\u1ea5p kho\u1ea3ng tr\u1ed1ng th\u00f4ng tin\u201d, hi\u1ec7u ch\u1ec9nh sai l\u1ec7ch v\u00e0 cung c\u1ea5p n\u1ed9i dung ch\u00ednh th\u1ed1ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n

H\u00ecnh 5<\/em><\/p>\n

\"\"<\/p>\n

Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi d\u00e2n, th\u00e1ng 11\/2025<\/em><\/p>\n

N\u1ebfu nh\u01b0 b\u00e1c s\u0129\/chuy\u00ean gia tr\u1ef1c ti\u1ebfp l\u00e0 ngu\u1ed3n th\u00f4ng tin Gen Y th\u01b0\u1eddng \u01b0u ti\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ee9c kh\u1ecfe (25,7%), v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi hai th\u1ebf h\u1ec7 c\u00f2n l\u1ea1i th\u00ec vai tr\u00f2 c\u1ee7a m\u1ea1ng l\u01b0\u1edbi x\u00e3 h\u1ed9i g\u1ea7n g\u0169i v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng l\u1ea1i r\u1ea5t quan tr\u1ecdng v\u1edbi Gen X. M\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd r\u1ea5t r\u00f5 c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y l\u00e0 h\u00e0nh vi t\u00ecm ki\u1ebfm th\u00f4ng tin mang t\u00ednh \u201cc\u1ea3m x\u00fac \u2013 kinh nghi\u1ec7m\u201d nhi\u1ec1u h\u01a1n, trung th\u00e0nh v\u1edbi m\u1ea1ng l\u01b0\u1edbi c\u00e1 nh\u00e2n v\u00e0 tin v\u00e0o con ng\u01b0\u1eddi c\u1ee5 th\u1ec3. Do \u0111\u00f3, ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 tr\u1edf th\u00e0nh ngu\u1ed3n th\u00f4ng tin h\u00e0ng \u0111\u1ea7u (35,8%), theo sau l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i (32,6%). H\u1ecd tin t\u01b0\u1edfng, c\u1ea3m th\u1ea5y \u0111\u1ed3ng c\u1ea3m khi th\u1ea5y b\u1ea1n b\u00e8 hay nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u1ef1 tr\u00ean m\u1ea1ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m. Nh\u1eefng y\u1ebfu t\u1ed1 mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a \u0111\u00f3 t\u1ea1o c\u1ea3m gi\u00e1c th\u1eadt v\u00e0 \u0111\u00e1ng tin. \u0110\u00e2y c\u0169ng l\u00e0 th\u1ebf h\u1ec7 \u00edt t\u00ecm \u0111\u1ebfn b\u00e1c s\u0129 t\u1eeb s\u1edbm, th\u01b0\u1eddng ch\u1edd b\u1ec7nh n\u1eb7ng r\u1ed3i m\u1edbi \u0111i kh\u00e1m do ng\u1ea1i th\u1ee7 t\u1ee5c, \u0111\u00f4ng \u0111\u00fac v\u00e0 m\u1ea5t th\u1eddi gian.<\/p>\n

Cu\u1ed1i c\u00f9ng, d\u00f9 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng AI trong tra c\u1ee9u th\u00f4ng tin s\u1ee9c kh\u1ecfe v\u1eabn c\u00f2n th\u1ea5p so v\u1edbi c\u00e1c ngu\u1ed3n kh\u00e1c, nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c th\u1ebf h\u1ec7 cho th\u1ea5y m\u1ed9t xu h\u01b0\u1edbng r\u1ea5t r\u00f5 r\u00e0ng. Gen Z \u0111\u00e3 b\u1eaft \u0111\u1ea7u ti\u1ebfp c\u1eadn AI nhi\u1ec1u h\u01a1n (2,0%), coi \u0111\u00e2y nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ef1 nhi\u00ean trong h\u1ec7 sinh th\u00e1i t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a h\u1ecd. Gen Y ti\u1ebfp c\u1eadn th\u1eadn tr\u1ecdng h\u01a1n – th\u1eed nghi\u1ec7m AI c\u00f3 ch\u1ecdn l\u1ecdc, xem \u0111\u00e2y l\u00e0 ngu\u1ed3n tham kh\u1ea3o b\u1ed5 tr\u1ee3 ch\u1ee9 ch\u01b0a ph\u1ea3i ngu\u1ed3n ch\u00ednh. Trong khi \u0111\u00f3, t\u1ec9 l\u1ec7 s\u1eed d\u1ee5ng AI nh\u01b0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee7a Gen X kh\u00e1 hi\u1ebfm do r\u00e0o c\u1ea3n t\u00e2m l\u00fd, h\u1ea1n ch\u1ebf v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 th\u00f3i quen tin v\u00e0o c\u00e1c ngu\u1ed3n \u201ctruy\u1ec1n th\u1ed1ng\u201d h\u01a1n l\u00e0 thu\u1eadt to\u00e1n. Tuy nhi\u00ean, \u00fd ngh\u0129a c\u1ee7a AI kh\u00f4ng ch\u1ec9 \u1edf con s\u1ed1 hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n \u1edf tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai. Khi c\u00e1c n\u1ec1n t\u1ea3ng y t\u1ebf t\u00edch h\u1ee3p AI ng\u00e0y c\u00e0ng nhi\u1ec1u, h\u1ed3 s\u01a1 s\u1ee9c kh\u1ecfe \u0111i\u1ec7n t\u1eed ho\u00e0n thi\u1ec7n h\u01a1n v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c c\u00e1 nh\u00e2n h\u00f3a ph\u00e1t tri\u1ec3n, vai tr\u00f2 c\u1ee7a AI s\u1ebd m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd. \u0110i k\u00e8m v\u1edbi \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng AI cho th\u00f4ng tin s\u1ee9c kh\u1ecfe c\u0169ng c\u00f3 nhi\u1ec1u r\u1ee7i ro \u0111\u00e1ng l\u01b0u \u00fd. M\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh AI c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung sai l\u1ec7ch, tr\u1ea3 l\u1eddi thi\u1ebfu b\u1ed1i c\u1ea3nh ho\u1eb7c \u0111\u01b0a ra khuy\u1ebfn ngh\u1ecb kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh tr\u1ea1ng c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng thi\u1ebfu hi\u1ec3u bi\u1ebft y khoa ho\u1eb7c qu\u00e1 tin t\u01b0\u1edfng v\u00e0o AI, h\u1ecd d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng t\u1ef1 ch\u1ea9n \u0111o\u00e1n sai, s\u1eed d\u1ee5ng thu\u1ed1c kh\u00f4ng \u0111\u00fang c\u00e1ch ho\u1eb7c tr\u00ec ho\u00e3n vi\u1ec7c \u0111i\u1ec1u tr\u1ecb chuy\u00ean m\u00f4n.<\/p>\n

V\u1ec1 ph\u00eda doanh nghi\u1ec7p, b\u1ee9c tranh n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u r\u00f5 r\u00e0ng: chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng y t\u1ebf ph\u1ea3i \u0111a n\u1ec1n t\u1ea3ng v\u00e0 t\u00f9y ch\u1ec9nh theo t\u1eebng th\u1ebf h\u1ec7. V\u1edbi Gen Z, c\u1ea7n t\u1ed1i \u01b0u video ng\u1eafn, infographic, n\u1ed9i dung s\u1ed1 h\u00f3a v\u00e0 c\u00f4ng c\u1ee5 tra c\u1ee9u. V\u1edbi Gen Y, c\u1ea7n nhi\u1ec1u th\u00f4ng tin chuy\u00ean s\u00e2u, c\u00f3 tr\u00edch d\u1eabn ngu\u1ed3n. V\u1edbi Gen X, c\u1ea7n x\u00e2y d\u1ef1ng ni\u1ec1m tin qua truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed v\u00e0 c\u00e1c chuy\u00ean gia c\u00f3 uy t\u00edn. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i theo d\u00f5i li\u00ean t\u1ee5c nh\u1eadn th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u1ea3n h\u1ed3i nhanh, minh b\u1ea1ch v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i th\u1ef1c ch\u1ea5t \u0111\u1ec3 lan t\u1ecfa th\u00f4ng tin ch\u00ednh th\u1ed1ng.<\/p>\n

C\u00f9ng s\u1ef1 h\u1eadu thu\u1eabn t\u1eeb ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3, khung ph\u00e1p l\u00fd ho\u00e0n thi\u1ec7n v\u00e0 xu th\u1ebf chuy\u1ec3n \u0111\u1ed5i s\u1ed1, \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang m\u1edf ra giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi, \u0111\u01b0a h\u1ec7 sinh th\u00e1i ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe Vi\u1ec7t Nam ti\u1ebfn g\u1ea7n h\u01a1n t\u1edbi m\u1ee5c ti\u00eau t\u1ef1 ch\u1ee7 v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, kh\u1eb3ng \u0111\u1ecbnh kh\u00e1t v\u1ecdng v\u01b0\u01a1n t\u1ea7m v\u00e0 \u0111\u00f3ng g\u00f3p s\u00e2u h\u01a1n v\u00e0o k\u1ef7 nguy\u00ean v\u01b0\u01a1n m\u00ecnh c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc. C\u00e1c nh\u00f3m doanh nghi\u1ec7p trong chu\u1ed7i gi\u00e1 tr\u1ecb ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1eddi k\u1ef3 m\u00e0 m\u1ecdi quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u2013 t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng, c\u00f4ng ngh\u1ec7, c\u1ea5u tr\u00fac s\u1ea3n ph\u1ea9m \u0111\u1ebfn m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c \u2013 s\u1ebd quy\u1ebft \u0111\u1ecbnh\u00a0 nh\u1eefng t\u00ean tu\u1ed5i tr\u1edf th\u00e0nh l\u1ef1c k\u00e9o th\u1ef1c s\u1ef1 c\u1ee7a c\u1ea3 ng\u00e0nh trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi.<\/p>\n

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B\u1ea3ng x\u1ebfp h\u1ea1ng\u00a0Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n n\u0103m 2025<\/strong>\u00a0l\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp v\u00e0 kh\u00e1ch quan c\u1ee7a Vietnam Report \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 th\u01b0\u1eddng ni\u00ean t\u1eeb n\u0103m 2016, d\u1ef1a tr\u00ean ph\u01b0\u01a1ng ph\u00e1p Media Coding (m\u00e3 h\u00f3a d\u1eef li\u1ec7u b\u00e1o ch\u00ed) tr\u00ean truy\u1ec1n th\u00f4ng \u0111\u00e3 \u0111\u01b0\u1ee3c Vietnam Report v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c \u1ee9ng d\u1ee5ng t\u1eeb n\u0103m 2012, k\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u c\u00e1c ng\u00e0nh tr\u1ecdng \u0111i\u1ec3m, c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao nh\u01b0: B\u1ea5t \u0111\u1ed9ng s\u1ea3n, X\u00e2y d\u1ef1ng, C\u00f4ng ngh\u1ec7, Ng\u00e2n h\u00e0ng, B\u1ea3o hi\u1ec3m, Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng, B\u00e1n l\u1ebb…<\/em><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 uy t\u00edn c\u1ee7a c\u00e1c c\u00f4ng ty d\u1ef1a tr\u00ean h\u1ecdc thuy\u1ebft Agenda Setting v\u1ec1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c 2 gi\u00e1o s\u01b0 Maxwell McCombs v\u00e0 Donald L. Shaw ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 1968, \u0111\u01b0\u1ee3c Vietnam Report v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c hi\u1ec7n th\u1ef1c h\u00f3a v\u00e0 \u00e1p d\u1ee5ng. Theo \u0111\u00f3, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Branch Coding (\u0111\u00e1nh gi\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty tr\u00ean truy\u1ec1n th\u00f4ng) \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch uy t\u00edn c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c t\u1ea1i Vi\u1ec7t Nam.<\/em><\/p>\n

Vietnam Report ti\u1ebfn h\u00e0nh m\u00e3 h\u00f3a (coding) c\u00e1c b\u00e0i b\u00e1o vi\u1ebft v\u1ec1 c\u00e1c doanh nghi\u1ec7p D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c \u0111\u1ea7u b\u00e1o, k\u00eanh c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1ea1i Vi\u1ec7t Nam trong th\u1eddi gian t\u1eeb th\u00e1ng 10\/2024 \u0111\u1ebfn th\u00e1ng 9\/2025, \u0111\u00e1nh gi\u00e1 theo \u1edf c\u1ea5p \u0111\u1ed9 c\u00e2u chuy\u1ec7n (story \u2013 level) v\u1ec1 24 kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c c\u00f4ng ty t\u1eeb s\u1ea3n ph\u1ea9m, k\u1ebft qu\u1ea3 kinh doanh, th\u1ecb tr\u01b0\u1eddng… t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 uy t\u00edn c\u1ee7a l\u00e3nh \u0111\u1ea1o c\u00f4ng ty. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 m\u00e3 h\u00f3a (coding) d\u1ef1a tr\u00ean 2 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n: T\u00ean c\u00f4ng ty xu\u1ea5t hi\u1ec7n ngay tr\u00ean ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i b\u00e1o, ho\u1eb7c tin t\u1ee9c v\u1ec1 c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1ed1i thi\u1ec3u chi\u1ebfm 5 d\u00f2ng trong b\u00e0i b\u00e1o, \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ng\u01b0\u1ee1ng nh\u1eadn th\u1ee9c \u2013 khi th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb ph\u00e2n t\u00edch. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9: 0: Trung l\u1eadp; 1: T\u00edch c\u1ef1c; 2: Kh\u00e1 t\u00edch c\u1ef1c; 3: Kh\u00f4ng r\u00f5 r\u00e0ng; 4: Kh\u00e1 ti\u00eau c\u1ef1c; 5: Ti\u00eau c\u1ef1c. Tuy nhi\u00ean, th\u1ed1ng k\u00ea l\u1ea1i, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u01b0a ra 3 c\u1ea5p b\u1eadc \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 cu\u1ed1i c\u00f9ng, bao g\u1ed3m: Trung l\u1eadp (g\u1ed3m 0 v\u00e0 3), t\u00edch c\u1ef1c (1 v\u00e0 2), v\u00e0 ti\u00eau c\u1ef1c (4 v\u00e0 5).<\/em><\/p>\n

Nh\u1eefng nh\u1eadn \u0111\u1ecbnh trong th\u00f4ng c\u00e1o mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 tham kh\u1ea3o cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed1i t\u00e1c; kh\u00f4ng ph\u1ea3i nh\u1eadn \u0111\u1ecbnh c\u00e1 nh\u00e2n v\u00e0 kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch hay nhu c\u1ea7u c\u1ee7a b\u1ea5t c\u1ee9 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee5 th\u1ec3 n\u00e0o. Do \u0111\u00f3, c\u00e1c b\u00ean li\u00ean quan n\u00ean c\u00e2n nh\u1eafc k\u1ef9 t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c th\u00f4ng tin tr\u00ean tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0 ho\u00e0n to\u00e0n ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u00f3.<\/em><\/p>\n

L\u1ec5 c\u00f4ng b\u1ed1 Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n n\u0103m 2025\u00a0<\/strong>s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0o\u00a0ng\u00e0y 08 th\u00e1ng 01 n\u0103m 2026\u00a0<\/strong>t\u1ea1i\u00a0Nh\u00e0 h\u00e1t H\u1ed3 G\u01b0\u01a1m, TP. H\u00e0 N\u1ed9i<\/strong>.<\/em><\/p>\n

M\u1ecdi chi ti\u1ebft xin vui l\u00f2ng truy c\u1eadp website c\u1ee7a Ban T\u1ed5 ch\u1ee9c:\u00a0https:\/\/toptenvietnam.vn<\/a>.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 05\/12\/2025, C\u00f4ng ty C\u1ed5 ph\u1ea7n B\u00e1o c\u00e1o \u0110\u00e1nh gi\u00e1 Vi\u1ec7t Nam (Vietnam Report) c\u00f4ng b\u1ed1 Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh D\u01b0\u1ee3c – Thi\u1ebft b\u1ecb y t\u1ebf & Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe – B\u1ec7nh vi\u1ec7n t\u01b0 nh\u00e2n n\u0103m 2025. L\u1ec5 c\u00f4ng b\u1ed1 s\u1ebd ch\u00ednh th\u1ee9c di\u1ec5n ra v\u00e0o ng\u00e0y 08\/01\/2026 […]<\/p>\n","protected":false},"author":1,"featured_media":2258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/posts\/376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/comments?post=376"}],"version-history":[{"count":2,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/posts\/376\/revisions"}],"predecessor-version":[{"id":2259,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/posts\/376\/revisions\/2259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/media\/2258"}],"wp:attachment":[{"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/media?parent=376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/categories?post=376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/tags?post=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}