{"id":2198,"date":"2025-12-01T11:05:17","date_gmt":"2025-12-01T04:05:17","guid":{"rendered":"https:\/\/event.vietnamreport.net.vn\/vnr500\/?p=2198"},"modified":"2025-12-19T13:31:59","modified_gmt":"2025-12-19T06:31:59","slug":"top-10-top-5-cong-ty-uy-tin-nganh-du-lich-khach-san-resort-van-tai-hanh-khach-nam-2025","status":"publish","type":"post","link":"https:\/\/event.vietnamreport.net.vn\/vnr500\/blog\/2025\/12\/01\/top-10-top-5-cong-ty-uy-tin-nganh-du-lich-khach-san-resort-van-tai-hanh-khach-nam-2025\/","title":{"rendered":"Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Du l\u1ecbch – Kh\u00e1ch s\u1ea1n, Resort – V\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch n\u0103m 2025"},"content":{"rendered":"

Ng\u00e0y 01\/12\/2025, Vietnam Report ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Du l\u1ecbch – Kh\u00e1ch s\u1ea1n, Resort – V\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch n\u0103m 2025. L\u1ec5 t\u00f4n vinh c\u00e1c doanh nghi\u1ec7p ti\u00eau bi\u1ec3u s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0o th\u00e1ng 01\/2026 t\u1ea1i TP. H\u00e0 N\u1ed9i.<\/strong><\/p>\n

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Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Du l\u1ecbch – Kh\u00e1ch s\u1ea1n, Resort – V\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch n\u0103m 2025<\/em>\u00a0\u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc khoa h\u1ecdc v\u00e0 kh\u00e1ch quan. C\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng d\u1ef1a tr\u00ean ba ti\u00eau ch\u00ed ch\u00ednh: (1) N\u0103ng l\u1ef1c t\u00e0i ch\u00ednh th\u1ec3 hi\u1ec7n tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh t\u1eeb n\u0103m 2024 \u0111\u1ebfn nay; (2) Uy t\u00edn truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p Media Coding – m\u00e3 h\u00f3a c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 c\u00f4ng ty tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng; (3) Kh\u1ea3o s\u00e1t \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u v\u00e0 c\u00e1c b\u00ean li\u00ean quan \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 10-11\/2025.<\/p>\n

Trong khu\u00f4n kh\u1ed5 nghi\u00ean c\u1ee9u, n\u0103m 2025, Vietnam Report l\u1ea7n \u0111\u1ea7u c\u00f4ng b\u1ed1\u00a0Top 5 Kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t<\/em>,\u00a0Top 5 Resort \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5<\/em>t<\/em>\u00a0v\u00e0\u00a0Top 5 Kh\u00e1ch s\u1ea1n – Resort \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t<\/em>.<\/p>\n

Danh s\u00e1ch 1: Top 10 C\u00f4ng ty Du l\u1ecbch uy t\u00edn n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 11\/2025<\/em><\/p>\n

\u00a0<\/strong>Danh s\u00e1ch 2: Top 5 Kh\u00e1ch s\u1ea1n uy t\u00edn n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 11\/2025<\/em><\/p>\n

Danh s\u00e1ch 3: Top 5 Resort uy t\u00edn n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 11\/2025<\/em><\/p>\n

Danh s\u00e1ch 4: Top 5 C\u00f4ng ty V\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch uy t\u00edn n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 11\/2025<\/em><\/p>\n

Danh s\u00e1ch 5: Top 5 Kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 11\/2025<\/em><\/p>\n

Danh s\u00e1ch 6: Top 5 Resort \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 11\/2025<\/em><\/p>\n

Danh s\u00e1ch 7: Top 5 Kh\u00e1ch s\u1ea1n – Resort \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t n\u0103m 2025<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 11\/2025<\/em><\/p>\n

Du l\u1ecbch – Kh\u00e1ch s\u1ea1n t\u00e1i l\u1eadp th\u1eddi ho\u00e0ng kim, V\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch b\u1ee9t ph\u00e1 c\u00f9ng nh\u1ecbp<\/strong><\/p>\n

N\u0103m 2024, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ph\u1ee5c h\u1ed3i m\u1ea1nh c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam, \u0111\u1ea1t g\u1ea7n 17,6 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf, 110 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch n\u1ed9i \u0111\u1ecba v\u00e0 t\u1ed5ng thu 840 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng. Tuy nhi\u00ean, \u1edf \u201ct\u1ea7ng v\u1eadn h\u00e0nh\u201d, doanh nghi\u1ec7p l\u1ea1i ph\u1ee5c h\u1ed3i v\u1edbi nh\u1ecbp \u0111\u1ed9 th\u1eadn tr\u1ecdng h\u01a1n: ch\u1ec9 62,5% ghi nh\u1eadn t\u0103ng doanh thu v\u00e0 51,6% c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y \u0111\u00e0 t\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u01b0a lan t\u1ecfa ho\u00e0n to\u00e0n xu\u1ed1ng khu v\u1ef1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb \u0111ang ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c t\u1ed1i \u01b0u v\u1eadn h\u00e0nh \u0111\u1ec3 b\u1eaft nh\u1ecbp t\u1ed1t h\u01a1n v\u1edbi k\u1ef3 v\u1ecdng m\u1edbi c\u1ee7a du kh\u00e1ch.<\/p>\n

H\u00ecnh 1<\/em><\/p>\n

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Ngu\u1ed3n: Vietnam Report, Th\u1ed1ng k\u00ea t\u1eeb B\u1ea3ng x\u1ebfp h\u1ea1ng Du l\u1ecbch – Kh\u00e1ch s\u1ea1n n\u0103m 2025, giai \u0111o\u1ea1n 2023-2025<\/em><\/p>\n

B\u01b0\u1edbc sang n\u0103m 2025, th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 duy tr\u00ec \u0111\u00e0 ph\u1ee5c h\u1ed3i m\u00e0 \u0111\u00e3 chuy\u1ec3n sang tr\u1ea1ng th\u00e1i t\u0103ng tr\u01b0\u1edfng m\u1ea1nh h\u01a1n. Trong 10 th\u00e1ng \u0111\u1ea7u n\u0103m, Vi\u1ec7t Nam \u0111\u00f3n g\u1ea7n 17,2 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf, t\u0103ng 21,5% so v\u1edbi c\u00f9ng k\u1ef3; theo c\u00e1c chuy\u00ean gia, t\u1ed1c \u0111\u1ed9 n\u00e0y \u0111\u1ee7 c\u01a1 s\u1edf \u0111\u1ec3 2025 v\u01b0\u1ee3t m\u1ed1c 18 tri\u1ec7u l\u01b0\u1ee3t c\u1ee7a \u201cn\u0103m ho\u00e0ng kim\u201d 2019 v\u00e0 thi\u1ebft l\u1eadp k\u1ef7 l\u1ee5c m\u1edbi. Du l\u1ecbch n\u1ed9i \u0111\u1ecba duy tr\u00ec \u1edf m\u1ee9c 125,0 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch, t\u1ea1o n\u1ec1n c\u1ea7u \u1ed5n \u0111\u1ecbnh cho ph\u00e2n kh\u00fac l\u01b0u tr\u00fa \u2013 d\u1ecbch v\u1ee5. Nh\u1edd d\u00f2ng kh\u00e1ch d\u1ed3i d\u00e0o, doanh thu to\u00e0n ng\u00e0nh t\u0103ng m\u1ea1nh: l\u1eef h\u00e0nh +19,8%, l\u01b0u tr\u00fa \u2013 \u0103n u\u1ed1ng +14,6%, v\u01b0\u1ee3t \u0111\u00e1ng k\u1ec3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng.<\/p>\n

S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a nhu c\u1ea7u du l\u1ecbch trong 10 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 \u2013 k\u1ebft h\u1ee3p v\u1edbi m\u1eadt \u0111\u1ed9 s\u1ef1 ki\u1ec7n, l\u1ec5 h\u1ed9i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ef7 ni\u1ec7m quy m\u00f4 qu\u1ed1c gia \u2013 c\u0169ng t\u1ea1o l\u1ef1c \u0111\u1ea9y m\u1ea1nh m\u1ebd cho th\u1ecb tr\u01b0\u1eddng v\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch (VTHK), m\u1eaft x\u00edch quan tr\u1ecdng b\u1ea3o \u0111\u1ea3m kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111i\u1ec3m \u0111\u1ebfn. T\u00ednh chung 10 th\u00e1ng n\u0103m 2025, to\u00e0n ng\u00e0nh ghi nh\u1eadn 5.079,8 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch, t\u0103ng 22,7% so v\u1edbi c\u00f9ng k\u1ef3; \u0111\u01b0\u1eddng s\u1eaft t\u0103ng \u0111\u1ed9t bi\u1ebfn 107,7% sau nhi\u1ec1u n\u0103m t\u0103ng tr\u01b0\u1edfng ch\u1eadm, ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00e2ng c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 xu h\u01b0\u1edbng \u01b0u ti\u00ean ph\u01b0\u01a1ng ti\u1ec7n an to\u00e0n \u2013 b\u1ec1n v\u1eefng. \u0110\u01b0\u1eddng b\u1ed9 ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 tr\u1ee5 c\u1ed9t khi v\u1eadn chuy\u1ec3n h\u01a1n 4,6 t\u1ef7 l\u01b0\u1ee3t kh\u00e1ch. Ng\u01b0\u1ee3c l\u1ea1i, v\u1eadn t\u1ea3i \u0111\u01b0\u1eddng bi\u1ec3n l\u00e0 ph\u00e2n kh\u00fac duy nh\u1ea5t suy gi\u1ea3m, ch\u1ee7 y\u1ebfu xu\u1ea5t ph\u00e1t t\u1eeb t\u00e2m l\u00fd e ng\u1ea1i c\u1ee7a du kh\u00e1ch sau s\u1ef1 c\u1ed1 l\u1eadt t\u00e0u du l\u1ecbch, khi\u1ebfn nhu c\u1ea7u t\u1ea1m th\u1eddi ch\u1eefng l\u1ea1i.<\/p>\n

Nh\u1eefng chuy\u1ec3n \u0111\u1ed9ng t\u00edch c\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng sau \u0111\u00f3 \u0111\u00e3 th\u1ea9m th\u1ea5u v\u00e0o k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p. Theo th\u1ed1ng k\u00ea t\u1eeb b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a Vietnam Report, 63,6% doanh nghi\u1ec7p du l\u1ecbch \u2013 kh\u00e1ch s\u1ea1n ghi nh\u1eadn t\u0103ng doanh thu, v\u01b0\u1ee3t m\u1ee9c c\u1ea3 n\u0103m 2024, trong khi 45,6% b\u00e1o t\u0103ng l\u1ee3i nhu\u1eadn \u2013 cho th\u1ea5y c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 d\u00f2ng kh\u00e1ch d\u1ed3i d\u00e0o c\u00f9ng \u201chi\u1ec7u \u1ee9ng A50 \u2013 A80\u201d. \u1ede nh\u00f3m v\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch, k\u1ebft qu\u1ea3 9 th\u00e1ng n\u0103m 2025 c\u0169ng c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t: 50,0% doanh nghi\u1ec7p ghi nh\u1eadn t\u0103ng doanh thu, 25,3% duy tr\u00ec \u1ed5n \u0111\u1ecbnh v\u00e0 75,1% b\u00e1o t\u0103ng l\u1ee3i nhu\u1eadn \u2013 ph\u1ea3n \u00e1nh s\u1ef1 ph\u1ee5c h\u1ed3i th\u1ef1c ch\u1ea5t nh\u1edd nhu c\u1ea7u \u0111i l\u1ea1i cao trong m\u00f9a s\u1ef1 ki\u1ec7n v\u00e0 du l\u1ecbch. D\u00f9 v\u1eabn c\u00f2n 24,8% doanh nghi\u1ec7p \u0111\u1ed1i m\u1eb7t \u00e1p l\u1ef1c chi ph\u00ed v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh, xu h\u01b0\u1edbng chung cho th\u1ea5y nh\u00f3m v\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch \u0111ang b\u00e1m s\u00e1t \u0111\u00e0 t\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u01b0\u1edbc v\u00e0o pha ph\u1ee5c h\u1ed3i r\u00f5 n\u00e9t h\u01a1n.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean c\u1ee7a doanh nghi\u1ec7p Du l\u1ecbch – Kh\u00e1ch s\u1ea1n – VTHK trong n\u0103m 2025<\/strong><\/p>\n

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report cho th\u1ea5y, doanh nghi\u1ec7p Du l\u1ecbch – Kh\u00e1ch s\u1ea1n – VTHK n\u0103m 2025 \u0111ang \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n theo hai h\u01b0\u1edbng song h\u00e0nh: ng\u1eafn h\u1ea1n \u01b0u ti\u00ean n\u1eafm b\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00f2n d\u00e0i h\u1ea1n t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o con ng\u01b0\u1eddi \u2013 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c xem l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i cho t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n

H\u00ecnh 2<\/em><\/p>\n

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Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p Du l\u1ecbch – Kh\u00e1ch s\u1ea1n – VTHK, th\u00e1ng 11\/2025<\/em><\/p>\n

Trong ng\u1eafn h\u1ea1n, n\u00e2ng cao h\u00ecnh \u1ea3nh doanh nghi\u1ec7p v\u00e0 \u0111\u1ea9y m\u1ea1nh marketing tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 ti\u1ebfp t\u1ee5c l\u00e0 m\u0169i nh\u1ecdn chi\u1ebfn l\u01b0\u1ee3c, \u0111\u01b0\u1ee3c 81,8% doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gay g\u1eaft v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng chuy\u1ec3n m\u1ea1nh l\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, vi\u1ec7c \u201cb\u1eaft \u0111\u00fang xu h\u01b0\u1edbng\u201d \u2013 t\u1eeb t\u1ed1i \u01b0u n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, website \u0111\u1ebfn m\u1edf r\u1ed9ng k\u00eanh truy\u1ec1n th\u00f4ng \u2013 tr\u1edf th\u00e0nh c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p duy tr\u00ec hi\u1ec7n di\u1ec7n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. Truy\u1ec1n th\u00f4ng s\u1ed1 v\u00ec th\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb, m\u00e0 l\u00e0 \u0111\u01b0\u1eddng \u0111ua nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong k\u1ef7 nguy\u00ean du l\u1ecbch s\u1ed1 h\u00f3a.<\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, 90,0% doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh video ng\u1eafn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, Instagram Reels v\u00e0 YouTube Shorts l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng ch\u1ee7 l\u1ef1c trong th\u1eddi gian t\u1edbi \u2013 nh\u1edd kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u00e0 t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa nhanh. S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y cho th\u1ea5y doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 theo \u0111u\u1ed5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n \u0111ang giao ti\u1ebfp b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a gi\u1edbi tr\u1ebb \u2013 th\u1ebf h\u1ec7 \u0111ang \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi du l\u1ecbch hi\u1ec7n \u0111\u1ea1i.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u0103n b\u1ea3n c\u00e1ch ng\u00e0nh Du l\u1ecbch – Kh\u00e1ch s\u1ea1n – VTHK k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y, doanh nghi\u1ec7p ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o nh\u1eefng b\u00e0i \u0111\u0103ng t\u0129nh tr\u00ean Facebook hay Zalo, th\u00ec ng\u00e0y nay, truy\u1ec1n th\u00f4ng Du l\u1ecbch – Kh\u00e1ch s\u1ea1n – VTHK d\u1ecbch chuy\u1ec3n m\u1ea1nh sang ng\u00f4n ng\u1eef c\u1ee7a video ng\u1eafn. S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a TikTok, Reels v\u00e0 Shorts bi\u1ebfn \u0111\u1ecbnh d\u1ea1ng n\u00e0y th\u00e0nh h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a tr\u1ea3i nghi\u1ec7m \u2013 n\u01a1i c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nhanh, tr\u1ef1c ti\u1ebfp v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n so v\u1edbi nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng b\u00e1 truy\u1ec1n th\u1ed1ng. \u0110i\u1ec3m t\u1ea1o n\u00ean s\u1ee9c h\u00fat c\u1ee7a video ng\u1eafn n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u00e1i hi\u1ec7n ngay l\u1eadp t\u1ee9c b\u1ea7u kh\u00f4ng kh\u00ed c\u1ee7a m\u1ed9t chuy\u1ebfn \u0111i. Kh\u00f4ng ph\u1ea3i \u0111\u1ecdc nh\u1eefng \u0111o\u1ea1n m\u00f4 t\u1ea3 d\u00e0i, ch\u1ec9 c\u1ea7n v\u00e0i gi\u00e2y h\u00ecnh \u1ea3nh \u2013 \u00e2m thanh h\u00f2a quy\u1ec7n \u2013 \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi xem mu\u1ed1n tr\u1edf th\u00e0nh nh\u00e2n v\u1eadt ch\u00ednh trong h\u00e0nh tr\u00ecnh \u1ea5y.<\/p>\n

V\u1edbi s\u1ea3n ph\u1ea9m du l\u1ecbch \u2013 v\u1ed1n v\u00f4 h\u00ecnh v\u00e0 kh\u00f3 \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi mua, th\u1ecb gi\u00e1c v\u00e0 c\u1ea3m x\u00fac \u0111\u00f3ng vai tr\u00f2 nh\u01b0 \u201cch\u1ee9ng c\u1ee9\u201d gi\u00fap kh\u00e1ch h\u00e0ng h\u00ecnh dung gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c. M\u1ed9t kho\u1ea3nh kh\u1eafc ghi l\u1ea1i ti\u1ebfng s\u00f3ng v\u1ed7, m\u1ed9t g\u00f3c ph\u00f2ng kh\u00e1ch s\u1ea1n nh\u00ecn ra bi\u1ec3n hay m\u1ed9t tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c \u0111\u1eb7c tr\u01b0ng n\u1ebfu \u0111\u01b0\u1ee3c k\u1ec3 \u0111\u00fang c\u00e1ch c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng m\u1ea1nh h\u01a1n c\u1ea3 nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o quy m\u00f4 l\u1edbn. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1eadm ch\u00ed ch\u1ec9 c\u1ea7n m\u1ed9t video \u201cviral\u201d \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u00e3 thu h\u00fat l\u01b0\u1ee3ng kh\u00e1ch t\u0103ng \u0111\u1ed9t bi\u1ebfn \u2013 \u0111i\u1ec1u m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y ph\u1ea3i m\u1ea5t h\u00e0ng th\u00e1ng truy\u1ec1n th\u00f4ng m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c. B\u1edfi suy cho c\u00f9ng du l\u1ecbch v\u1ed1n d\u0129 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 c\u1ea7m n\u1eafm hay s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c, m\u00e0 l\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn b\u1eb1ng c\u1ea3m x\u00fac v\u00e0 ni\u1ec1m tin. V\u00e0 video ng\u1eafn, v\u1edbi kh\u1ea3 n\u0103ng t\u00e1i hi\u1ec7n c\u1ea3m gi\u00e1c m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng, \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 gi\u00fap kh\u00e1ch h\u00e0ng tin v\u00e0o tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc khi h\u1ecd th\u1ef1c s\u1ef1 b\u01b0\u1edbc ch\u00e2n v\u00e0o h\u00e0nh tr\u00ecnh \u1ea5y.<\/p>\n

D\u1eabu xu h\u01b0\u1edbng s\u1ed1 h\u00f3a mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh nhanh, c\u00e1c doanh nghi\u1ec7p v\u1eabn nh\u00ecn nh\u1eadn m\u1ed9t th\u1ef1c t\u1ebf kh\u00f4ng thay \u0111\u1ed5i: con ng\u01b0\u1eddi m\u1edbi l\u00e0 t\u00e0i s\u1ea3n trung t\u00e2m. Do \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n trong ng\u00e0nh \u0111ang \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1 \u2013 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e0o t\u1ea1o v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n nh\u00e2n l\u1ef1c \u0111\u01b0\u1ee3c 63,6% doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn, ph\u1ea3n \u00e1nh s\u1ef1 chuy\u1ec3n bi\u1ebfn trong t\u01b0 duy qu\u1ea3n tr\u1ecb, khi con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c xem l\u00e0 tr\u1ee5 c\u1ed9t c\u1ee7a n\u0103ng l\u1ef1c c\u1ea1nh tranh. Trong ng\u00e0nh d\u1ecbch v\u1ee5 \u2013 n\u01a1i m\u1ed7i tr\u1ea3i nghi\u1ec7m c\u1ee7a du kh\u00e1ch ph\u1ee5 thu\u1ed9c tr\u1ef1c ti\u1ebfp v\u00e0o th\u00e1i \u0111\u1ed9, k\u1ef9 n\u0103ng v\u00e0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng \u2013 \u0111\u1ea7u t\u01b0 v\u00e0o con ng\u01b0\u1eddi ch\u00ednh l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c doanh nghi\u1ec7p v\u00ec v\u1eady \u0111ang chuy\u1ec3n h\u01b0\u1edbng sang x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 chuy\u00ean nghi\u1ec7p h\u01a1n, am hi\u1ec3u c\u00f4ng ngh\u1ec7, c\u00f3 k\u1ef9 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng t\u1ed1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng cao, coi \u0111\u00e2y l\u00e0 b\u01b0\u1edbc chu\u1ea9n b\u1ecb c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a du kh\u00e1ch ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng.<\/p>\n

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi: Chi ti\u00eau cho tr\u1ea3i nghi\u1ec7m, \u0111\u1ea7u t\u01b0 cho h\u1ea1nh ph\u00fac<\/strong><\/p>\n

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang duy tr\u00ec t\u00e2m l\u00fd l\u1ea1c quan v\u00e0 tin t\u01b0\u1edfng h\u01a1n v\u00e0o tri\u1ec3n v\u1ecdng t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n trong n\u0103m t\u1edbi. C\u00f3 t\u1edbi 64,5% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd d\u1ef1 ki\u1ebfn s\u1ebd t\u1ed1t h\u01a1n trong 12 th\u00e1ng t\u1edbi, trong khi ch\u1ec9 14,2% d\u1ef1 b\u00e1o \u201ck\u00e9m h\u01a1n\u201d. Kho\u1ea3ng 21,3% cho r\u1eb1ng thu nh\u1eadp c\u1ee7a h\u1ecd s\u1ebd nh\u01b0 hi\u1ec7n t\u1ea1i. Nh\u1eefng con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t tr\u1ea1ng th\u00e1i t\u00e2m l\u00fd \u1ed5n \u0111\u1ecbnh v\u00e0 k\u1ef3 v\u1ecdng t\u00edch c\u1ef1c trong b\u1ed1i c\u1ea3nh kinh t\u1ebf v\u0129 m\u00f4 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng trong n\u0103m 2026.<\/p>\n

H\u00ecnh 3<\/em><\/p>\n

\"\"<\/p>\n

Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng Du l\u1ecbch – Kh\u00e1ch s\u1ea1n – VTHK, th\u00e1ng 11\/2025<\/em><\/p>\n

Sau giai \u0111o\u1ea1n d\u00e0i th\u1eaft ch\u1eb7t chi ti\u00eau, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u00fd th\u1ee9c r\u1eb1ng m\u1ed7i kho\u1ea3n chi ph\u1ea3i mang l\u1ea1i gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac ho\u1eb7c gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i. Du l\u1ecbch \u2013 v\u1ed1n l\u00e0 ng\u00e0nh ch\u1ecbu t\u00e1c \u0111\u1ed9ng m\u1ea1nh b\u1edfi t\u00e2m l\u00fd v\u00e0 thu nh\u1eadp \u2013 tr\u1edf th\u00e0nh \u201cb\u00e0i ki\u1ec3m tra\u201d r\u00f5 nh\u1ea5t cho s\u1ef1 thay \u0111\u1ed5i n\u00e0y. 65,3% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd s\u1ebd \u0111i du l\u1ecbch nhi\u1ec1u h\u01a1n trong 12 th\u00e1ng t\u1edbi, v\u00e0 69,4% d\u1ef1 \u0111\u1ecbnh t\u0103ng ng\u00e2n s\u00e1ch d\u00e0nh cho c\u00e1c chuy\u1ebfn \u0111i trong n\u0103m 2025.<\/p>\n

T\u1ef7 l\u1ec7 ng\u01b0\u1eddi mu\u1ed1n c\u1eaft gi\u1ea3m chi ti\u00eau cho du l\u1ecbch ch\u1ec9 chi\u1ebfm 2,0%, cho th\u1ea5y mong mu\u1ed1n d\u1ecbch chuy\u1ec3n, kh\u00e1m ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111ang tr\u1edf th\u00e0nh nhu c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, du l\u1ecbch \u0111\u01b0\u1ee3c xem l\u00e0 \u201cph\u1ea7n th\u01b0\u1edfng xa x\u1ec9\u201d cho nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t, th\u00ec nay n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t kho\u1ea3n chi ph\u1ed5 bi\u1ebfn trong ng\u00e2n s\u00e1ch c\u00e1 nh\u00e2n \u2013 g\u1eafn v\u1edbi nhu c\u1ea7u t\u00e1i t\u1ea1o n\u0103ng l\u01b0\u1ee3ng, ch\u0103m s\u00f3c tinh th\u1ea7n v\u00e0 c\u00e2n b\u1eb1ng c\u1ea3m x\u00fac trong cu\u1ed9c s\u1ed1ng b\u1eadn r\u1ed9n.<\/p>\n

D\u1eef li\u1ec7u kh\u1ea3o s\u00e1t cho th\u1ea5y h\u00e0nh vi chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u201ctr\u01b0\u1edfng th\u00e0nh\u201d \u2013 n\u01a1i quy\u1ebft \u0111\u1ecbnh chi ti\u00eau kh\u00f4ng c\u00f2n b\u1ecb chi ph\u1ed1i b\u1edfi y\u1ebfu t\u1ed1 ng\u1eabu h\u1ee9ng, m\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a tr\u1ea3i nghi\u1ec7m. Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111i du l\u1ecbch trung b\u00ecnh t\u1eeb hai \u0111\u1ebfn ba l\u1ea7n m\u1ed7i n\u0103m. \u1ede chi\u1ec1u chi ti\u00eau, xu h\u01b0\u1edbng \u201c\u0111\u1ea7u t\u01b0 c\u00f3 ch\u1ecdn l\u1ecdc\u201d ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t. T\u1ec7p kh\u00e1ch h\u00e0ng chi 10-15 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i chuy\u1ebfn v\u1eabn chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t (36,7%), nh\u01b0ng \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 nh\u00f3m chi ti\u00eau t\u1eeb 15 tri\u1ec7u \u0111\u1ed3ng tr\u1edf l\u00ean \u0111ang t\u0103ng nhanh, t\u1eadp trung \u1edf ph\u00e2n kh\u00fac thu nh\u1eadp cao t\u1ea1i c\u00e1c \u0111\u1ea1i \u0111\u00f4 th\u1ecb. Xu h\u01b0\u1edbng n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi Vi\u1ec7t kh\u00f4ng ch\u1ec9 \u0111i nhi\u1ec1u h\u01a1n, m\u00e0 c\u00f2n s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n cho m\u1ed7i h\u00e0nh tr\u00ecnh, \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, s\u1ef1 ri\u00eang t\u01b0, y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng v\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac m\u00e0 chuy\u1ebfn \u0111i mang l\u1ea1i.<\/p>\n

Nh\u00ecn r\u1ed9ng h\u01a1n, s\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 thay \u0111\u1ed5i trong c\u00e1ch chi ti\u00eau, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh trong t\u01b0 duy s\u1ed1ng: du l\u1ecbch kh\u00f4ng c\u00f2n l\u00e0 \u201cph\u1ea7n th\u01b0\u1edfng\u201d sau nh\u1eefng ng\u00e0y l\u00e0m vi\u1ec7c v\u1ea5t v\u1ea3, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n cho s\u1ee9c kh\u1ecfe tinh th\u1ea7n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng. M\u1ed7i chuy\u1ebfn \u0111i, v\u00ec th\u1ebf, mang nhi\u1ec1u \u00fd ngh\u0129a h\u01a1n \u2013 nh\u01b0 m\u1ed9t c\u00e1ch c\u00e2n b\u1eb1ng, ch\u1eefa l\u00e0nh v\u00e0 t\u00ecm l\u1ea1i b\u1ea3n th\u00e2n gi\u1eefa nh\u1ecbp s\u1ed1ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n

Ba th\u1ebf h\u1ec7 \u2013 Ba \u201cb\u1ea3n \u0111\u1ed3 c\u1ea3m x\u00fac\u201d trong h\u00e0nh tr\u00ecnh du l\u1ecbch<\/strong><\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, xu h\u01b0\u1edbng du l\u1ecbch c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t \u0111ang ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t theo th\u1ebf h\u1ec7 \u2013 kh\u00f4ng ch\u1ec9 v\u1ec1 c\u00e1ch chi ti\u00eau hay l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 c\u00f2n \u1edf l\u00fd do h\u1ecd b\u01b0\u1edbc ra kh\u1ecfi nh\u00e0.<\/p>\n

V\u1edbi Gen Z (13-28 tu\u1ed5i), du l\u1ecbch l\u00e0 \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n v\u00e0 kh\u00e1m ph\u00e1 nhi\u1ec1u l\u00e1t c\u1eaft c\u1ee7a cu\u1ed9c s\u1ed1ng. Sinh ra trong k\u1ef7 nguy\u00ean s\u1ed1, nh\u00f3m n\u00e0y xem m\u1ed7i chuy\u1ebfn \u0111i l\u00e0 m\u1ed9t \u201cth\u00e0nh t\u1ef1u c\u00e1 nh\u00e2n\u201d \u2013 n\u01a1i h\u1ecd c\u00f3 th\u1ec3 ghi d\u1ea5u \u1ea5n qua t\u1eebng b\u1ee9c \u1ea3nh, vlog hay nh\u1eefng b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. H\u01a1n 53,8% ng\u01b0\u1eddi ti\u00eau d\u00f9ng gen Z cho bi\u1ebft s\u1ebd \u0111i nhi\u1ec1u h\u01a1n trong n\u0103m t\u1edbi, d\u00f9 m\u1ee9c chi v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf (th\u01b0\u1eddng chi t\u1eeb 3-5 tri\u1ec7u). Ph\u1ea7n l\u1edbn ch\u01b0a l\u1eadp gia \u0111\u00ecnh n\u00ean Gen Z \u01b0a m\u1ea1o hi\u1ec3m, s\u1eb5n s\u00e0ng th\u1eed th\u00e1ch b\u1ea3n th\u00e2n qua nh\u1eefng chuy\u1ebfn ph\u01b0\u1ee3t, trekking hay c\u1eafm tr\u1ea1i gi\u1eefa thi\u00ean nhi\u00ean. Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t, 31,0% Gen Z ch\u1ecdn xe c\u00e1 nh\u00e2n l\u00e0m ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n, ph\u1ea3n \u00e1nh r\u00f5 tinh th\u1ea7n t\u1ef1 do, linh ho\u1ea1t v\u00e0 ch\u1ee7 \u0111\u1ed9ng. V\u1edbi Gen Z, m\u1ed7i chuy\u1ebfn \u0111i kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 ng\u1eafm c\u1ea3nh hay ngh\u1ec9 d\u01b0\u1ee1ng, m\u00e0 \u0111\u1ec3 ch\u1ea1m \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi, \u0111\u1ed1i di\u1ec7n v\u1edbi th\u1eed th\u00e1ch v\u00e0 kh\u00e1m ph\u00e1 gi\u1edbi h\u1ea1n c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n

Gen Y (29-44 tu\u1ed5i) \u2013 th\u1ebf h\u1ec7 \u0111ang g\u00e1nh v\u00e1c nhi\u1ec1u vai tr\u00f2 nh\u1ea5t \u2013 l\u1ea1i nh\u00ecn du l\u1ecbch nh\u01b0 m\u1ed9t kho\u1ea3ng d\u1eebng c\u1ea7n thi\u1ebft gi\u1eefa v\u00f2ng xo\u00e1y c\u00f4ng vi\u1ec7c v\u00e0 tr\u00e1ch nhi\u1ec7m gia \u0111\u00ecnh. Gi\u1eefa \u00e1p l\u1ef1c \u201cc\u01a1m \u00e1o g\u1ea1o ti\u1ec1n\u201d v\u00e0 nh\u1eefng k\u1ef3 v\u1ecdng x\u00e3 h\u1ed9i, du l\u1ecbch v\u1edbi Gen Y tr\u1edf th\u00e0nh li\u1ec1u thu\u1ed1c c\u00e2n b\u1eb1ng. 76,9% Gen Y cho bi\u1ebft s\u1ebd t\u0103ng chi ti\u00eau cho du l\u1ecbch \u2013 m\u1ee9c cao nh\u1ea5t trong c\u00e1c th\u1ebf h\u1ec7, v\u00e0 40,0% s\u1eb5n s\u00e0ng chi 10-15 tri\u1ec7u \u0111\u1ed3ng cho m\u1ed7i chuy\u1ebfn \u0111i. Theo kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, Gen Y \u01b0a chu\u1ed9ng du l\u1ecbch ngh\u1ec9 d\u01b0\u1ee1ng, du l\u1ecbch b\u1ec1n v\u1eefng, nh\u1eefng h\u00e0nh tr\u00ecnh gi\u00fap t\u00e1i t\u1ea1o n\u0103ng l\u01b0\u1ee3ng, h\u00e0n g\u1eafn k\u1ebft n\u1ed1i gia \u0111\u00ecnh v\u00e0 t\u00ecm l\u1ea1i s\u1ef1 c\u00e2n b\u1eb1ng c\u1ea3m x\u00fac. Vi\u1ec7c tr\u00ean 69,6% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Gen Y ch\u1ecdn m\u00e1y bay l\u00e0m ph\u01b0\u01a1ng ti\u1ec7n ch\u00ednh ph\u1ea3n \u00e1nh mong mu\u1ed1n ti\u1ec7n l\u1ee3i, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m \u2013 \u0111\u00fang v\u1edbi l\u1ed1i s\u1ed1ng c\u1ee7a m\u1ed9t th\u1ebf h\u1ec7 lu\u00f4n ph\u1ea3i c\u00e2n b\u1eb1ng gi\u1eefa s\u1ef1 nghi\u1ec7p v\u00e0 h\u1ea1nh ph\u00fac c\u00e1 nh\u00e2n.<\/p>\n

Gen X (45-60 tu\u1ed5i) l\u1ea1i ch\u1ecdn m\u1ed9t nh\u1ecbp \u0111i kh\u00e1c \u2013 ch\u1eadm h\u01a1n, t\u0129nh h\u01a1n v\u00e0 s\u00e2u h\u01a1n. Sau nhi\u1ec1u n\u0103m c\u1ed1ng hi\u1ebfn v\u00e0 t\u00edch l\u0169y, h\u1ecd t\u00ecm \u0111\u1ebfn du l\u1ecbch nh\u01b0 m\u1ed9t h\u00e0nh tr\u00ecnh nh\u00ecn l\u1ea1i v\u00e0 t\u1eadn h\u01b0\u1edfng. Thay v\u00ec ch\u1ecdn du l\u1ecbch m\u1ea1o hi\u1ec3m hay ngh\u1ec9 d\u01b0\u1ee1ng, Gen X \u01b0a chu\u1ed9ng du l\u1ecbch t\u00e2m linh, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u2013 nh\u1eefng chuy\u1ebfn \u0111i cho ph\u00e9p h\u1ecd r\u1eddi xa \u1ed3n \u00e0o, t\u00ecm l\u1ea1i c\u00e2n b\u1eb1ng th\u1ec3 ch\u1ea5t v\u00e0 tinh th\u1ea7n. Theo kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, 57,1% Gen X chi tr\u00ean 15 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i chuy\u1ebfn \u2013 con s\u1ed1 cho th\u1ea5y h\u1ecd s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m.<\/p>\n

B\u1ea5t ch\u1ea5p s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c th\u1ebf h\u1ec7, \u0111i\u1ec3m chung d\u1ec5 nh\u1eadn th\u1ea5y l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb ti\u00eau d\u00f9ng v\u1eadt ch\u1ea5t sang ti\u00eau d\u00f9ng gi\u00e1 tr\u1ecb \u2013 n\u01a1i tr\u1ea3i nghi\u1ec7m, c\u1ea3m x\u00fac v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n tr\u1edf th\u00e0nh th\u01b0\u1edbc \u0111o m\u1edbi c\u1ee7a chi ti\u00eau. Du l\u1ecbch v\u00ec th\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, m\u00e0 l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a m\u1ed9t l\u1ed1i s\u1ed1ng c\u00f3 ch\u1ee7 \u0111\u00edch, h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 c\u00e2n b\u1eb1ng v\u00e0 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng coi tr\u1ecdng vi\u1ec7c s\u1edf h\u1eefu t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh, nh\u01b0ng hi\u1ec7n nay h\u1ecd ng\u00e0y c\u00e0ng \u0111\u1ec1 cao gi\u00e1 tr\u1ecb c\u1ee7a tr\u1ea3i nghi\u1ec7m, tri th\u1ee9c v\u00e0 nh\u1eefng \u201ct\u00e0i s\u1ea3n v\u00f4 h\u00ecnh\u201d t\u00edch l\u0169y \u0111\u01b0\u1ee3c sau m\u1ed7i chuy\u1ebfn \u0111i. V\u1edbi ng\u00e0nh du l\u1ecbch \u2013 kh\u00e1ch s\u1ea1n, \u0111\u00e2y v\u1eeba l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ee9t ph\u00e1 b\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n h\u00f3a, v\u1eeba l\u00e0 ph\u00e9p th\u1eed v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chi\u1ec1u s\u00e2u tr\u1ea3i nghi\u1ec7m. Doanh nghi\u1ec7p mu\u1ed1n n\u1eafm b\u1eaft l\u00e0n s\u00f3ng m\u1edbi n\u00e0y c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac d\u1ecbch v\u1ee5 theo h\u01b0\u1edbng mang l\u1ea1i gi\u00e1 tr\u1ecb x\u1ee9ng \u0111\u00e1ng cho tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 kh\u00f4ng ch\u1ec9 \u1edf ti\u1ec7n nghi, m\u00e0 \u1edf c\u1ea3m x\u00fac, c\u00e2u chuy\u1ec7n v\u00e0 chi\u1ec1u s\u00e2u m\u00e0 m\u1ed7i h\u00e0nh tr\u00ecnh mang l\u1ea1i.<\/p>\n

D\u1ea5u \u1ea5n A50 – A80: K\u00fd \u1ee9c l\u1ecbch s\u1eed th\u1eafp l\u1eeda du l\u1ecbch Vi\u1ec7t<\/strong><\/p>\n

N\u0103m 2025 \u0111\u00e1nh d\u1ea5u s\u1ef1 n\u1ed5i l\u00ean r\u00f5 n\u00e9t c\u1ee7a xu h\u01b0\u1edbng \u201cdu l\u1ecbch s\u1ef1 ki\u1ec7n\u201d, khi c\u00e1c s\u1ef1 ki\u1ec7n t\u1ea7m c\u1ee1 qu\u1ed1c gia nh\u01b0 A50 (K\u1ef7 ni\u1ec7m 50 n\u0103m Th\u1ed1ng nh\u1ea5t \u0111\u1ea5t n\u01b0\u1edbc) v\u00e0 A80 (K\u1ef7 ni\u1ec7m 80 n\u0103m C\u00e1ch m\u1ea1ng Th\u00e1ng T\u00e1m v\u00e0 Qu\u1ed1c kh\u00e1nh 2\/9) \u0111\u00e3 v\u01b0\u1ee3t ra kh\u1ecfi khu\u00f4n kh\u1ed5 k\u1ef7 ni\u1ec7m \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c k\u00edch c\u1ea7u du l\u1ecbch, lan t\u1ecfa v\u0103n h\u00f3a v\u00e0 th\u00fac \u0111\u1ea9y truy\u1ec1n th\u00f4ng qu\u1ed1c gia.<\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, c\u00f3 t\u1edbi 98% ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y v\u00e0 50% \u0111\u00e3 tr\u1ef1c ti\u1ebfp tham gia c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y. \u0110\u00e1ng ch\u00fa \u00fd, 76,3% cho bi\u1ebft A50 – A80 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn nhu c\u1ea7u du l\u1ecbch, khi\u1ebfn h\u1ecd c\u00f3 xu h\u01b0\u1edbng \u0111i du l\u1ecbch nhi\u1ec1u h\u01a1n trong n\u0103m nay. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng, hi\u1ec7u \u1ee9ng A50 – A80 c\u00f2n lan t\u1ecfa s\u00e2u t\u1edbi kh\u1ed1i doanh nghi\u1ec7p. 100% doanh nghi\u1ec7p du l\u1ecbch – kh\u00e1ch s\u1ea1n – VTHK \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t kh\u1eb3ng \u0111\u1ecbnh c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y mang l\u1ea1i hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c cho ho\u1ea1t \u0111\u1ed9ng kinh doanh, trong \u0111\u00f3 63,6% ghi nh\u1eadn l\u01b0\u1ee3ng kh\u00e1ch n\u1ed9i \u0111\u1ecba t\u0103ng v\u00e0 45,5% nh\u1eadn th\u1ea5y l\u01b0\u1ee3ng kh\u00e1ch qu\u1ed1c t\u1ebf gia t\u0103ng nh\u1edd hi\u1ec7u \u1ee9ng lan t\u1ecfa. \u0110\u1eb7c bi\u1ec7t, 81,8% doanh nghi\u1ec7p nh\u1eadn \u0111\u1ecbnh A50 – A80 g\u00f3p ph\u1ea7n qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh Vi\u1ec7t Nam ra th\u1ebf gi\u1edbi, cho th\u1ea5y s\u1ee9c lan t\u1ecfa c\u1ee7a s\u1ef1 ki\u1ec7n n\u00e0y kh\u00f4ng ch\u1ec9 \u1edf th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n m\u1edf r\u1ed9ng nh\u1eadn di\u1ec7n du l\u1ecbch Vi\u1ec7t tr\u00ean b\u00ecnh di\u1ec7n qu\u1ed1c t\u1ebf \u2013 m\u1ed9t \u201c\u0111\u00f2n b\u1ea9y truy\u1ec1n th\u00f4ng\u201d hi\u1ebfm c\u00f3 t\u1eeb n\u1ed9i l\u1ef1c v\u0103n h\u00f3a.<\/p>\n

Th\u1ef1c t\u1ebf t\u1ea1i c\u00e1c trung t\u00e2m du l\u1ecbch l\u1edbn \u0111\u00e3 minh ch\u1ee9ng r\u00f5 cho \u0111i\u1ec1u \u0111\u00f3. Th\u00e1ng 4\/2025, TP. H\u1ed3 Ch\u00ed Minh \u2013 t\u00e2m \u0111i\u1ec3m c\u1ee7a s\u1ef1 ki\u1ec7n A50 \u2013 ghi nh\u1eadn doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng t\u0103ng g\u1ea7n 38%, l\u01b0u tr\u00fa t\u0103ng 97%, \u0103n u\u1ed1ng t\u0103ng 86%, v\u00e0 doanh thu l\u1eef h\u00e0nh t\u0103ng g\u1ea5p \u0111\u00f4i c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. T\u01b0\u01a1ng t\u1ef1, t\u1ea1i H\u00e0 N\u1ed9i, hi\u1ec7u \u1ee9ng A80 \u0111\u00e3 bi\u1ebfn Th\u1ee7 \u0111\u00f4 th\u00e0nh \u201ct\u00e2m \u0111i\u1ec3m du l\u1ecbch s\u1ef1 ki\u1ec7n\u201d c\u1ee7a c\u1ea3 n\u01b0\u1edbc. Trong th\u00e1ng 8, th\u00e0nh ph\u1ed1 \u0111\u00f3n 500.000 l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf l\u01b0u tr\u00fa v\u00e0 2,47 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch n\u1ed9i \u0111\u1ecba, t\u0103ng 23,8% so v\u1edbi c\u00f9ng k\u1ef3; t\u1ed5ng thu \u0111\u1ea1t 12.540 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 31,5%, v\u1edbi c\u00f4ng su\u1ea5t ph\u00f2ng trung b\u00ecnh \u0111\u1ea1t 59%. Theo Booking.com, H\u00e0 N\u1ed9i d\u1eabn \u0111\u1ea7u danh s\u00e1ch \u0111i\u1ec3m \u0111\u1ebfn \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t d\u1ecbp l\u1ec5 2\/9; trong khi Agoda ghi nh\u1eadn m\u1ee9c t\u0103ng 370% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00e1ch n\u1ed9i \u0111\u1ecba v\u00e0 84% t\u1eeb kh\u00e1ch qu\u1ed1c t\u1ebf so v\u1edbi n\u0103m 2024.<\/p>\n

Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y A50 – A80 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 ki\u1ec7n ch\u00ednh tr\u1ecb – v\u0103n h\u00f3a c\u00f3 quy m\u00f4 l\u1edbn, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh ch\u1ea5t x\u00fac t\u00e1c m\u1ea1nh m\u1ebd th\u00fac \u0111\u1ea9y du l\u1ecbch n\u1ed9i \u0111\u1ecba. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa y\u1ebfu t\u1ed1 di s\u1ea3n, l\u1ec5 h\u1ed9i, truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang v\u00e0 l\u00f2ng t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c \u0111\u00e3 g\u00f3p ph\u1ea7n t\u00e1i kh\u1edfi \u0111\u1ed9ng d\u00f2ng ch\u1ea3y du l\u1ecbch trong n\u01b0\u1edbc, k\u00edch th\u00edch ti\u00eau d\u00f9ng, t\u0103ng doanh thu d\u1ecbch v\u1ee5 v\u00e0 lan t\u1ecfa tinh th\u1ea7n du l\u1ecbch tr\u1ea3i nghi\u1ec7m g\u1eafn v\u1edbi gi\u00e1 tr\u1ecb v\u0103n h\u00f3a Vi\u1ec7t.<\/p>\n

\u0110\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a ng\u00e0nh Du l\u1ecbch – Kh\u00e1ch s\u1ea1n – VTHK<\/strong><\/p>\n

H\u00ecnh 4<\/em><\/p>\n

\"\"<\/p>\n

Ngu\u1ed3n: Vietnam Report, D\u1eef li\u1ec7u Media Coding c\u00e1c doanh nghi\u1ec7p ng\u00e0nh Du l\u1ecbch – Kh\u00e1ch s\u1ea1n, t\u1eeb th\u00e1ng 10\/2019-09\/2025<\/em><\/p>\n

N\u0103m 2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n \u0111\u00e1ng ch\u00fa \u00fd trong c\u00e1ch c\u00e1c doanh nghi\u1ec7p ng\u00e0nh Du l\u1ecbch \u2013 Kh\u00e1ch s\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng. Nh\u00f3m ch\u1ee7 \u0111\u1ec1 H\u00ecnh \u1ea3nh\/PR\/Scandals ti\u1ebfp t\u1ee5c duy tr\u00ec t\u1ef7 tr\u1ecdng cao nh\u1ea5t, \u0111\u1ea1t 27,3% t\u1ed5ng l\u01b0\u1ee3ng tin, \u0111\u1ed3ng th\u1eddi ghi nh\u1eadn \u0111\u00e0 t\u0103ng li\u00ean t\u1ee5c su\u1ed1t 5 n\u0103m qua. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y, truy\u1ec1n th\u00f4ng ng\u00e0nh ch\u1ee7 y\u1ebfu xoay quanh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c gi\u00e1 c\u1ea3, th\u00ec nay, doanh nghi\u1ec7p \u0111ang k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 ch\u00ednh m\u00ecnh \u2013 v\u1ec1 t\u1ea7m nh\u00ecn, tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb tr\u1ea3i nghi\u1ec7m m\u00e0 h\u1ecd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. H\u00ecnh \u1ea3nh v\u00ec th\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1, m\u00e0 l\u00e0 t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c, g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh c\u1ea3m nh\u1eadn c\u1ee7a du kh\u00e1ch, c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ea1nh tranh tr\u00ean b\u1ea3n \u0111\u1ed3 du l\u1ecbch khu v\u1ef1c.<\/p>\n

\u0110i\u1ec3m nh\u1ea5n ti\u1ebfp theo trong b\u1ee9c tranh truy\u1ec1n th\u00f4ng n\u0103m 2025 l\u00e0 s\u1ef1 \u0111\u1ecbnh h\u00ecnh r\u00f5 n\u00e9t vai tr\u00f2 c\u1ee7a nh\u00f3m ch\u1ee7 \u0111\u1ec1 Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i (CSR). CSR ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t tr\u1ee5 c\u1ed9t v\u1eadn h\u00e0nh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, thay v\u00ec ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng hay ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 b\u00ean l\u1ec1. C\u00e1c doanh nghi\u1ec7p du l\u1ecbch \u2013 kh\u00e1ch s\u1ea1n \u0111ang t\u00edch h\u1ee3p y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng v\u00e0o to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb \u2013 t\u1eeb qu\u1ea3n l\u00fd n\u0103ng l\u01b0\u1ee3ng, gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i nh\u1ef1a, h\u1ed7 tr\u1ee3 sinh k\u1ebf c\u1ed9ng \u0111\u1ed3ng \u0111\u1ebfn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m du l\u1ecbch c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 cam k\u1ebft x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng r\u00f5 r\u00e0ng, CSR tr\u1edf th\u00e0nh \u0111\u00f2n b\u1ea9y gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 uy t\u00edn, ki\u1ebfn t\u1ea1o ni\u1ec1m tin v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n

Song song v\u1edbi \u0111\u00f3, nh\u00f3m ch\u1ee7 \u0111\u1ec1 Chi\u1ebfn l\u01b0\u1ee3c kinh doanh\/M&A \u0111\u1ea1t 6,7% \u2013 t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi giai \u0111o\u1ea1n 2023-2024, cho th\u1ea5y l\u00e0n s\u00f3ng t\u00e1i c\u1ea5u tr\u00fac v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd trong to\u00e0n ng\u00e0nh. C\u00e1c th\u01b0\u01a1ng v\u1ee5 h\u1ee3p t\u00e1c, s\u00e1p nh\u1eadp ng\u00e0y c\u00e0ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t gi\u1eefa chu\u1ed7i kh\u00e1ch s\u1ea1n n\u1ed9i \u0111\u1ecba v\u00e0 t\u1eadp \u0111o\u00e0n qu\u1ed1c t\u1ebf, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng li\u00ean k\u1ebft \u0111\u1ec3 n\u00e2ng t\u1ea7m qu\u1ea3n tr\u1ecb v\u00e0 ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u v\u1eadn h\u00e0nh, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng l\u01b0\u1edbi to\u00e0n c\u1ea7u \u0111\u1ec3 gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh.<\/p>\n

H\u00ecnh 5<\/em><\/p>\n

\"\"<\/p>\n

Ngu\u1ed3n: Vietnam Report, D\u1eef li\u1ec7u Media Coding c\u00e1c doanh nghi\u1ec7p ng\u00e0nh VTHK, t\u1eeb th\u00e1ng 10\/2024- 09\/2025<\/em><\/p>\n

Sau khi ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n m\u00ecnh t\u00edch c\u1ef1c trong truy\u1ec1n th\u00f4ng c\u1ee7a ng\u00e0nh Du l\u1ecbch \u2013 Kh\u00e1ch s\u1ea1n \u2013 n\u01a1i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i \u0111ang tr\u1edf th\u00e0nh n\u1ed9i dung ch\u1ee7 \u0111\u1ea1o \u2013 b\u1ee9c tranh truy\u1ec1n th\u00f4ng c\u1ee7a ng\u00e0nh V\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch l\u1ea1i h\u00e9 l\u1ed9 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c. K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng cho th\u1ea5y \u201cS\u1ea3n ph\u1ea9m\u201d v\u00e0 \u201cH\u00ecnh \u1ea3nh\/PR\u201d v\u1eabn l\u00e0 hai nh\u00f3m ch\u1ee7 \u0111\u1ec1 chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t, l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 15,6% v\u00e0 12,5%, song kh\u00e1c v\u1edbi du l\u1ecbch \u2013 kh\u00e1ch s\u1ea1n, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a VTHK t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o v\u1ea5n \u0111\u1ec1 v\u1eadn h\u00e0nh, an to\u00e0n v\u00e0 d\u1ecbch v\u1ee5 th\u1ef1c t\u1ebf, thay v\u00ec k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e1ng ch\u00fa \u00fd, nh\u00f3m Kh\u00e1ch h\u00e0ng\/Quan h\u1ec7 kh\u00e1ch h\u00e0ng tuy ch\u1ec9 chi\u1ebfm 6,0% t\u1ed5ng l\u01b0\u1ee3ng tin nh\u01b0ng l\u1ea1i mang t\u00ednh \u201c\u0111\u1ecbnh h\u01b0\u1edbng d\u01b0 lu\u1eadn\u201d, ph\u1ea3n \u00e1nh s\u1ee9c n\u00f3ng c\u1ee7a ch\u1ee7 \u0111\u1ec1 tr\u1ea3i nghi\u1ec7m h\u00e0nh kh\u00e1ch \u2013 v\u1ed1n tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m trong n\u0103m 2025.<\/p>\n

Theo C\u1ee5c H\u00e0ng kh\u00f4ng Vi\u1ec7t Nam, trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 c\u00f3 h\u01a1n 73.000 chuy\u1ebfn bay b\u1ecb ch\u1eadm, khi\u1ebfn t\u1ef7 l\u1ec7 \u0111\u00fang gi\u1edd to\u00e0n ng\u00e0nh ch\u1ec9 \u0111\u1ea1t 64,6%. T\u00ecnh tr\u1ea1ng n\u00e0y kh\u00f4ng ch\u1ec9 g\u00e2y gi\u00e1n \u0111o\u1ea1n l\u1ecbch tr\u00ecnh c\u1ee7a h\u00e0nh kh\u00e1ch m\u00e0 c\u00f2n k\u00e9o theo l\u00e0n s\u00f3ng ph\u1ea3n \u00e1nh ti\u00eau c\u1ef1c tr\u00ean truy\u1ec1n th\u00f4ng \u2013 t\u1eeb h\u00ecnh \u1ea3nh kh\u00e1ch x\u1ebfp h\u00e0ng ch\u1edd \u0111\u1ee3i, ph\u00e0n n\u00e0n v\u1ec1 th\u00f4ng tin chuy\u1ebfn bay \u0111\u1ebfn tranh c\u00e3i xung quanh vi\u1ec7c b\u1ed3i th\u01b0\u1eddng v\u00e0 ho\u00e0n v\u00e9. H\u1ec7 qu\u1ea3 l\u00e0 t\u1ef7 l\u1ec7 tin ti\u00eau c\u1ef1c li\u00ean quan \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c h\u00e0ng kh\u00f4ng t\u0103ng m\u1ea1nh, cho th\u1ea5y v\u1ea5n \u0111\u1ec1 \u0111\u00e3 v\u01b0\u1ee3t kh\u1ecfi ph\u1ea1m vi d\u1ecbch v\u1ee5 \u0111\u1ec3 tr\u1edf th\u00e0nh th\u00e1ch th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb danh ti\u1ebfng v\u00e0 ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u. Trong khi nhi\u1ec1u ng\u00e0nh kh\u00e1c \u0111ang \u0111\u1ea9y m\u1ea1nh n\u00e2ng cao v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, th\u00ec v\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 h\u00e0ng kh\u00f4ng \u2013 l\u1ea1i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c k\u00e9p: v\u1eeba ph\u1ea3i kh\u00f4i ph\u1ee5c ni\u1ec1m tin c\u1ee7a c\u00f4ng ch\u00fang, v\u1eeba ph\u1ea3i c\u1ea3i thi\u1ec7n n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng cao v\u1ec1 t\u00ednh minh b\u1ea1ch v\u00e0 \u0111\u1ed9 tin c\u1eady.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng Du l\u1ecbch \u2013 Kh\u00e1ch s\u1ea1n v\u00e0 v\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch n\u0103m 2025 \u0111ang cho th\u1ea5y m\u1ed9t qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u00e0ng: nhu c\u1ea7u ph\u1ee5c h\u1ed3i m\u1ea1nh, d\u00f2ng kh\u00e1ch m\u1edf r\u1ed9ng v\u00e0 \u0111\u1ed9ng l\u1ef1c ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ed1c gia, xu h\u01b0\u1edbng du l\u1ecbch m\u1edbi v\u00e0 s\u1ee9c b\u1eadt c\u1ee7a kinh t\u1ebf v\u0129 m\u00f4. Tuy nhi\u00ean, c\u01a1 h\u1ed9i kh\u00f4ng t\u1ef1 chuy\u1ec3n h\u00f3a th\u00e0nh th\u00e0nh qu\u1ea3 n\u1ebfu thi\u1ebfu n\u1ec1n t\u1ea3ng n\u1ed9i l\u1ef1c. C\u1ea3 hai ng\u00e0nh \u0111\u1ec1u \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n m\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh tr\u1edf th\u00e0nh th\u01b0\u1edbc \u0111o c\u1ea1nh tranh quan tr\u1ecdng h\u01a1n t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng. B\u1ed1i c\u1ea3nh m\u1edbi \u0111\u1eb7t doanh nghi\u1ec7p tr\u01b0\u1edbc y\u00eau c\u1ea7u ph\u1ea3i \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m, l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7, ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n h\u01a1n. Con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc gi\u00e0u ti\u1ec1m n\u0103ng, nh\u01b0ng ch\u1ec9 nh\u1eefng doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng th\u00edch \u1ee9ng v\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 chi\u1ec1u s\u00e2u m\u1edbi c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng tr\u1ecdn v\u1eb9n \u201cth\u1eddi \u0111i\u1ec3m v\u00e0ng\u201d c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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B\u1ea3ng x\u1ebfp h\u1ea1ng\u00a0Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Du l\u1ecbch – Kh\u00e1ch s\u1ea1n, Resort – V\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch n\u0103m 2025 l\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp v\u00e0 kh\u00e1ch quan c\u1ee7a Vietnam Report \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 th\u01b0\u1eddng ni\u00ean t\u1eeb n\u0103m 2017, d\u1ef1a tr\u00ean ph\u01b0\u01a1ng ph\u00e1p Media Coding (m\u00e3 h\u00f3a d\u1eef li\u1ec7u b\u00e1o ch\u00ed) tr\u00ean truy\u1ec1n th\u00f4ng \u0111\u00e3 \u0111\u01b0\u1ee3c Vietnam Report v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c \u1ee9ng d\u1ee5ng t\u1eeb n\u0103m 2012, k\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u c\u00e1c ng\u00e0nh tr\u1ecdng \u0111i\u1ec3m, c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao nh\u01b0: B\u1ea5t \u0111\u1ed9ng s\u1ea3n, X\u00e2y d\u1ef1ng, C\u00f4ng ngh\u1ec7, Ng\u00e2n h\u00e0ng, B\u1ea3o hi\u1ec3m, Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng, B\u00e1n l\u1ebb…<\/em><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 uy t\u00edn c\u1ee7a c\u00e1c c\u00f4ng ty d\u1ef1a tr\u00ean h\u1ecdc thuy\u1ebft Agenda Setting v\u1ec1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c 2 gi\u00e1o s\u01b0 Maxwell McCombs v\u00e0 Donald L. Shaw ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 1968, \u0111\u01b0\u1ee3c Vietnam Report v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c hi\u1ec7n th\u1ef1c h\u00f3a v\u00e0 \u00e1p d\u1ee5ng. Theo \u0111\u00f3, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Branch Coding (\u0111\u00e1nh gi\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty tr\u00ean truy\u1ec1n th\u00f4ng) \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch uy t\u00edn c\u1ee7a doanh nghi\u1ec7p Du l\u1ecbch – Kh\u00e1ch s\u1ea1n, Resort – V\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch t\u1ea1i Vi\u1ec7t Nam.<\/em><\/p>\n

Vietnam Report ti\u1ebfn h\u00e0nh m\u00e3 h\u00f3a (coding) c\u00e1c b\u00e0i b\u00e1o vi\u1ebft v\u1ec1 c\u00e1c doanh nghi\u1ec7p Du l\u1ecbch & Kh\u00e1ch s\u1ea1n, Resort \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c \u0111\u1ea7u b\u00e1o, k\u00eanh c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1ea1i Vi\u1ec7t Nam trong th\u1eddi gian t\u1eeb th\u00e1ng 10\/2024 \u0111\u1ebfn th\u00e1ng 9\/2025, \u0111\u00e1nh gi\u00e1 theo \u1edf c\u1ea5p \u0111\u1ed9 c\u00e2u chuy\u1ec7n (story \u2013 level) v\u1ec1 24 kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c c\u00f4ng ty t\u1eeb s\u1ea3n ph\u1ea9m, k\u1ebft qu\u1ea3 kinh doanh, th\u1ecb tr\u01b0\u1eddng… t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 uy t\u00edn c\u1ee7a l\u00e3nh \u0111\u1ea1o c\u00f4ng ty. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 m\u00e3 h\u00f3a (coding) d\u1ef1a tr\u00ean 2 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n: T\u00ean c\u00f4ng ty xu\u1ea5t hi\u1ec7n ngay tr\u00ean ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i b\u00e1o, ho\u1eb7c tin t\u1ee9c v\u1ec1 c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1ed1i thi\u1ec3u chi\u1ebfm 5 d\u00f2ng trong b\u00e0i b\u00e1o, \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ng\u01b0\u1ee1ng nh\u1eadn th\u1ee9c \u2013 khi th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb ph\u00e2n t\u00edch. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9: 0: Trung l\u1eadp; 1: T\u00edch c\u1ef1c; 2: Kh\u00e1 t\u00edch c\u1ef1c; 3: Kh\u00f4ng r\u00f5 r\u00e0ng; 4: Kh\u00e1 ti\u00eau c\u1ef1c; 5: Ti\u00eau c\u1ef1c. Tuy nhi\u00ean, th\u1ed1ng k\u00ea l\u1ea1i, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u01b0a ra 3 c\u1ea5p b\u1eadc \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 cu\u1ed1i c\u00f9ng, bao g\u1ed3m: Trung l\u1eadp (g\u1ed3m 0 v\u00e0 3), t\u00edch c\u1ef1c (1 v\u00e0 2), v\u00e0 ti\u00eau c\u1ef1c (4 v\u00e0 5).<\/em><\/p>\n

Nh\u1eefng nh\u1eadn \u0111\u1ecbnh trong th\u00f4ng c\u00e1o mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 tham kh\u1ea3o cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed1i t\u00e1c; kh\u00f4ng ph\u1ea3i nh\u1eadn \u0111\u1ecbnh c\u00e1 nh\u00e2n v\u00e0 kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch hay nhu c\u1ea7u c\u1ee7a b\u1ea5t c\u1ee9 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee5 th\u1ec3 n\u00e0o. Do \u0111\u00f3, c\u00e1c b\u00ean li\u00ean quan n\u00ean c\u00e2n nh\u1eafc k\u1ef9 t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c th\u00f4ng tin tr\u00ean tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0 ho\u00e0n to\u00e0n ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u00f3.<\/em><\/p>\n

L\u1ec5 c\u00f4ng b\u1ed1 ch\u00ednh th\u1ee9c b\u1ea3ng x\u1ebfp h\u1ea1ng v\u00e0 t\u00f4n vinh Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Du l\u1ecbch – Kh\u00e1ch s\u1ea1n, Resort – V\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch n\u0103m 2025 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0o\u00a0th\u00e1ng 01 n\u0103m 2026\u00a0t\u1ea1i\u00a0H\u00e0 N\u1ed9i.<\/em><\/p>\n

M\u1ecdi chi ti\u1ebft xin vui l\u00f2ng truy c\u1eadp website c\u1ee7a Ban T\u1ed5 ch\u1ee9c:\u00a0www.toptenvietnam.vn<\/a>.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 01\/12\/2025, Vietnam Report ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Du l\u1ecbch – Kh\u00e1ch s\u1ea1n, Resort – V\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch n\u0103m 2025. L\u1ec5 t\u00f4n vinh c\u00e1c doanh nghi\u1ec7p ti\u00eau bi\u1ec3u s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0o th\u00e1ng 01\/2026 t\u1ea1i TP. H\u00e0 N\u1ed9i.   Top 10 & Top […]<\/p>\n","protected":false},"author":2,"featured_media":2269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/posts\/2198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/comments?post=2198"}],"version-history":[{"count":2,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/posts\/2198\/revisions"}],"predecessor-version":[{"id":2268,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/posts\/2198\/revisions\/2268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/media\/2269"}],"wp:attachment":[{"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/media?parent=2198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/categories?post=2198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/vnr500\/wp-json\/wp\/v2\/tags?post=2198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}