{"id":376,"date":"2026-09-22T09:29:31","date_gmt":"2026-09-22T02:29:31","guid":{"rendered":"http:\/\/showthemes.com\/mondree-demo\/?p=376"},"modified":"2026-10-14T14:04:13","modified_gmt":"2026-10-14T07:04:13","slug":"top-10-cong-ty-nganh-thuc-pham-do-uong-nam-2026","status":"publish","type":"post","link":"https:\/\/event.vietnamreport.net.vn\/profit500\/blog\/2026\/09\/22\/top-10-cong-ty-nganh-thuc-pham-do-uong-nam-2026\/","title":{"rendered":"Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng n\u0103m 2026"},"content":{"rendered":"

Ng\u00e0y 22\/9\/2026, Vietnam Report ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng n\u0103m 2026. L\u1ec5 t\u00f4n vinh c\u00e1c doanh nghi\u1ec7p ti\u00eau bi\u1ec3u s\u1ebd di\u1ec5n ra v\u00e0o th\u00e1ng 10\/2026 t\u1ea1i H\u00e0 N\u1ed9i.<\/strong><\/p>\n

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Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng n\u0103m 2026 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc khoa h\u1ecdc v\u00e0 kh\u00e1ch quan. C\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng d\u1ef1a tr\u00ean ba ti\u00eau ch\u00ed ch\u00ednh: (1) N\u0103ng l\u1ef1c t\u00e0i ch\u00ednh th\u1ec3 hi\u1ec7n tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u0103m g\u1ea7n nh\u1ea5t; (2) Uy t\u00edn truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p Media Coding (m\u00e3 h\u00f3a c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 c\u00f4ng ty tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng); (3) Kh\u1ea3o s\u00e1t \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u v\u00e0 c\u00e1c b\u00ean li\u00ean quan \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1eadp nh\u1eadt \u0111\u1ebfn th\u00e1ng 8\/2026.<\/p>\n<\/div>\n

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Danh s\u00e1ch 1: Top 10 C\u00f4ng ty Th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2026 \u2013 Nh\u00f3m ng\u00e0nh: S\u1eefa v\u00e0 s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report<\/em><\/p>\n<\/div>\n

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Danh s\u00e1ch 2: Top 10 C\u00f4ng ty Th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2026 \u2013 Nh\u00f3m ng\u00e0nh: B\u00e1nh k\u1eb9o v\u00e0 th\u1ef1c ph\u1ea9m dinh d\u01b0\u1ee1ng kh\u00e1c<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report<\/em><\/p>\n<\/div>\n

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Danh s\u00e1ch 3: Top 10 C\u00f4ng ty Th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2026 \u2013 Nh\u00f3m ng\u00e0nh: \u0110\u01b0\u1eddng, n\u01b0\u1edbc ch\u1ea5m, gia v\u1ecb<\/strong><\/p>\n<\/div>\n

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Ngu\u1ed3n: Vietnam Report<\/em><\/p>\n<\/div>\n

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Danh s\u00e1ch 4: Top 5 C\u00f4ng ty Th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2026 \u2013 Nh\u00f3m ng\u00e0nh: D\u1ea7u \u0103n<\/strong><\/p>\n<\/div>\n

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Ngu\u1ed3n: Vietnam Report<\/em><\/p>\n<\/div>\n

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Danh s\u00e1ch 5: Top 5 C\u00f4ng ty Th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2026 \u2013 Nh\u00f3m ng\u00e0nh: Th\u1ef1c ph\u1ea9m kh\u00f4, \u0111\u1ed3 \u0103n li\u1ec1n<\/strong><\/p>\n<\/div>\n

\u00a0\"\"<\/div>\n
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Ngu\u1ed3n: Vietnam Report<\/em><\/p>\n<\/div>\n

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Danh s\u00e1ch 6: Top 5 C\u00f4ng ty Th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2026 \u2013 Nh\u00f3m ng\u00e0nh: Th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, \u0111\u00f4ng l\u1ea1nh<\/strong><\/p>\n<\/div>\n

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Ngu\u1ed3n: Vietnam Report<\/em><\/p>\n<\/div>\n

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Danh s\u00e1ch 7: Top 5 C\u00f4ng ty Th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2026 \u2013 Nh\u00f3m ng\u00e0nh: Th\u1ef1c ph\u1ea9m s\u01a1 ch\u1ebf, ch\u1ebf bi\u1ebfn s\u1eb5n<\/strong><\/p>\n<\/div>\n

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Ngu\u1ed3n: Vietnam Report<\/em><\/p>\n<\/div>\n

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Danh s\u00e1ch 8: Top 5 C\u00f4ng ty \u0110\u1ed3 u\u1ed1ng uy t\u00edn n\u0103m 2026 \u2013 Nh\u00f3m ng\u00e0nh: \u0110\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report<\/em><\/p>\n<\/div>\n

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Danh s\u00e1ch 9: Top 10 C\u00f4ng ty \u0110\u1ed3 u\u1ed1ng uy t\u00edn n\u0103m 2026 \u2013 Nh\u00f3m ng\u00e0nh: \u0110\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n<\/strong><\/p>\n<\/div>\n

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Ngu\u1ed3n: Vietnam Report<\/em><\/p>\n<\/div>\n

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Danh s\u00e1ch 10: Top 5 C\u00f4ng ty D\u1ecbch v\u1ee5 \u0103n u\u1ed1ng uy t\u00edn n\u0103m 2026 \u2013 Nh\u00f3m ng\u00e0nh: Chu\u1ed7i nh\u00e0 h\u00e0ng, d\u1ecbch v\u1ee5 \u0111\u1ed3 \u0103n, nh\u01b0\u1ee3ng quy\u1ec1n<\/strong><\/p>\n<\/div>\n

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Ngu\u1ed3n: Vietnam Report<\/em><\/p>\n<\/div>\n

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Danh s\u00e1ch 11: Top 5 C\u00f4ng ty D\u1ecbch v\u1ee5 \u0103n u\u1ed1ng uy t\u00edn n\u0103m 2026 \u2013 Nh\u00f3m ng\u00e0nh: Chu\u1ed7i c\u1eeda h\u00e0ng caf\u00e9, d\u1ecbch v\u1ee5 \u0111\u1ed3 u\u1ed1ng, nh\u01b0\u1ee3ng quy\u1ec1n<\/strong><\/p>\n<\/div>\n

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Ngu\u1ed3n: Vietnam Report<\/em><\/p>\n<\/div>\n

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B\u1ee9c tranh to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng giai \u0111o\u1ea1n 2025-2026<\/strong><\/p>\n<\/div>\n

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Trong n\u0103m 2025 v\u00e0 n\u1eeda \u0111\u1ea7u n\u0103m 2026, ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p ng\u00e0nh Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng (F&B) t\u1ea1i Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, nh\u01b0ng theo h\u01b0\u1edbng th\u1eadn tr\u1ecdng v\u00e0 ph\u00e2n h\u00f3a r\u00f5 h\u01a1n gi\u1eefa c\u00e1c doanh nghi\u1ec7p, ng\u00e0nh h\u00e0ng v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i. S\u1ef1 c\u1ea3i thi\u1ec7n c\u1ee7a s\u1ee9c mua trong n\u01b0\u1edbc, t\u0103ng tr\u01b0\u1edfng s\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng xu\u1ea5t kh\u1ea9u t\u1ea1o n\u1ec1n t\u1ea3ng thu\u1eadn l\u1ee3i cho doanh nghi\u1ec7p; ng\u01b0\u1ee3c l\u1ea1i, chi ph\u00ed nguy\u00ean li\u1ec7u, c\u1ea1nh tranh n\u1ed9i ng\u00e0nh, y\u00eau c\u1ea7u tu\u00e2n th\u1ee7 v\u00e0 s\u1ef1 thay \u0111\u1ed5i nhanh c\u1ee7a h\u00e0nh vi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c g\u00e2y s\u1ee9c \u00e9p l\u00ean doanh thu v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh.<\/p>\n<\/div>\n

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Ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng<\/em><\/strong><\/p>\n<\/div>\n

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N\u0103m 2025, s\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p c\u1ee7a Vi\u1ec7t Nam ph\u1ee5c h\u1ed3i m\u1ea1nh, v\u1edbi ch\u1ec9 s\u1ed1 s\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p (IIP) t\u0103ng 9,2% v\u00e0 ri\u00eang ng\u00e0nh s\u1ea3n xu\u1ea5t, ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m t\u0103ng 11%, s\u1ea3n xu\u1ea5t \u0111\u1ed3 u\u1ed1ng t\u0103ng 4,5% so v\u1edbi n\u0103m 2024. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u00f3m doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m \u2013 \u0111\u1ed3 u\u1ed1ng, v\u1ed1n c\u00f3 m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft cao v\u1edbi khu v\u1ef1c s\u1ea3n xu\u1ea5t, ch\u1ebf bi\u1ebfn n\u00f4ng s\u1ea3n v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng. \u0110\u00e0 t\u0103ng tr\u01b0\u1edfng ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 trong n\u0103m 2026. \u0110\u1ebfn 6 th\u00e1ng \u0111\u1ea7u n\u0103m, IIP to\u00e0n ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u0103ng 10,8%, trong \u0111\u00f3 s\u1ea3n xu\u1ea5t, ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m t\u0103ng 11,1% v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3 u\u1ed1ng t\u0103ng 5,4%, cho th\u1ea5y m\u00f4i tr\u01b0\u1eddng s\u1ea3n xu\u1ea5t ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng.<\/p>\n<\/div>\n

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S\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t di\u1ec5n ra \u0111\u1ed3ng th\u1eddi v\u1edbi quy m\u00f4 th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng ng\u00e0y c\u00e0ng l\u1edbn, t\u1ea1o th\u00eam d\u01b0 \u0111\u1ecba cho doanh nghi\u1ec7p gia t\u0103ng s\u1ea3n l\u01b0\u1ee3ng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Theo Statista, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t kho\u1ea3ng 96,7 t\u1ef7 USD n\u0103m 2025 v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng l\u00ean 104,2 t\u1ef7 USD n\u0103m 2026. Trong khi \u0111\u00f3, Mordor Intelligence \u01b0\u1edbc t\u00ednh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng \u0111\u1ea1t 24,77 t\u1ef7 USD n\u0103m 2025, d\u1ef1 ki\u1ebfn t\u0103ng l\u00ean 27,38 t\u1ef7 USD n\u0103m 2026 v\u00e0 45,21 t\u1ef7 USD v\u00e0o n\u0103m 2031, t\u01b0\u01a1ng \u1ee9ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p kho\u1ea3ng 10,55%\/n\u0103m trong giai \u0111o\u1ea1n 2026\u20132031. C\u00e1c d\u1ef1 b\u00e1o n\u00e0y cho th\u1ea5y d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb s\u1ef1 ph\u1ee5c h\u1ed3i c\u1ee7a s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n t\u1eeb s\u1ef1 m\u1edf r\u1ed9ng v\u1ec1 quy m\u00f4 nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng.<\/p>\n<\/div>\n

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S\u1ee9c mua c\u1ea3i thi\u1ec7n v\u00e0 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em><\/strong><\/p>\n<\/div>\n

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Th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng trong n\u01b0\u1edbc ti\u1ebfp t\u1ee5c l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a doanh nghi\u1ec7p Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng. N\u0103m 2025, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng \u0111\u1ea1t kho\u1ea3ng 7.008,9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 9,2% theo gi\u00e1 hi\u1ec7n h\u00e0nh v\u00e0 t\u0103ng 6,7% n\u1ebfu lo\u1ea1i tr\u1eeb y\u1ebfu t\u1ed1 gi\u00e1. Sang 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, quy m\u00f4 b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng \u0111\u1ea1t kho\u1ea3ng 3.889,5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 12,9% so v\u1edbi c\u00f9ng k\u1ef3; n\u1ebfu lo\u1ea1i tr\u1eeb y\u1ebfu t\u1ed1 gi\u00e1, m\u1ee9c t\u0103ng th\u1ef1c \u0111\u1ea1t 7,3%. Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y s\u1ee9c mua th\u1ef1c t\u1ebf ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, t\u1ea1o n\u1ec1n t\u1ea3ng thu\u1eadn l\u1ee3i cho s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng.<\/p>\n<\/div>\n

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Tuy nhi\u00ean, s\u1ef1 gia t\u0103ng s\u1ee9c mua di\u1ec5n ra trong b\u1ed1i c\u1ea3nh m\u1eb7t b\u1eb1ng gi\u00e1 v\u1eabn ch\u1ecbu \u00e1p l\u1ef1c. CPI b\u00ecnh qu\u00e2n n\u0103m 2025 t\u0103ng 3,31%, trong \u0111\u00f3 nh\u00f3m h\u00e0ng \u0103n v\u00e0 d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng t\u0103ng 3,27%, ri\u00eang nh\u00f3m th\u1ef1c ph\u1ea9m t\u0103ng 3,61%. Trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, CPI t\u0103ng 4,38%; gi\u00e1 th\u1ef1c ph\u1ea9m t\u0103ng 4,7% v\u00e0 nh\u00f3m \u0111\u1ed3 u\u1ed1ng, thu\u1ed1c l\u00e1 t\u0103ng 3,52% so v\u1edbi c\u00f9ng k\u1ef3. M\u1eb7t b\u1eb1ng gi\u00e1 cao h\u01a1n v\u1eeba t\u1ea1o d\u01b0 \u0111\u1ecba \u0111\u1ec3 doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 b\u00e1n theo bi\u1ebfn \u0111\u1ed9ng chi ph\u00ed, v\u1eeba \u0111\u1eb7t ra y\u00eau c\u1ea7u cao h\u01a1n trong vi\u1ec7c ch\u1ee9ng minh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c ph\u00e2n kh\u00fac nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1.<\/p>\n<\/div>\n

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Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng d\u1ef1a tr\u00ean s\u1ef1 c\u00e2n nh\u1eafc \u0111\u1ed3ng th\u1eddi gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng, m\u1ee9c gi\u00e1 v\u00e0 gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c. K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng c\u1ee7a Vietnam Report cho th\u1ea5y ngu\u1ed3n g\u1ed1c, xu\u1ea5t x\u1ee9 r\u00f5 r\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn nhi\u1ec1u nh\u1ea5t, v\u1edbi 60,1% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1 c\u1eadp. Ti\u1ebfp theo l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, an to\u00e0n cho s\u1ee9c kh\u1ecfe (59,2%) v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng chi tr\u1ea3 (52,9%). B\u00ean c\u1ea1nh \u0111\u00f3, 48,4% ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ef1 \u0111a d\u1ea1ng v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m, trong khi 26,0% ch\u00fa tr\u1ecdng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 m\u1ea1ng l\u01b0\u1edbi b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n<\/div>\n

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Hi\u0300nh 1<\/em><\/p>\n<\/div>\n

\u00a0\"\"<\/div>\n
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\u0110\u1eb7c bi\u1ec7t, khi ngu\u1ed3n g\u1ed1c, xu\u1ea5t x\u1ee9 r\u00f5 r\u00e0ng \u0111\u1ee9ng \u0111\u1ea7u trong c\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 y\u00eau c\u1ea7u tu\u00e2n th\u1ee7 m\u00e0 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 k\u1ebft n\u1ed1i xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u1edbi y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng cao v\u1ec1 minh b\u1ea1ch chu\u1ed7i cung \u1ee9ng v\u00e0 chu\u1ea9n h\u00f3a ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Trong khi \u0111\u00f3, gi\u00e1 c\u1ea3 v\u1eabn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u00f3 tr\u1ecdng s\u1ed1 l\u1edbn, ph\u1ea3n \u00e1nh s\u1ef1 c\u00e2n nh\u1eafc v\u1ec1 kh\u1ea3 n\u0103ng chi tr\u1ea3 trong b\u1ed1i c\u1ea3nh chi ph\u00ed sinh ho\u1ea1t v\u00e0 m\u1eb7t b\u1eb1ng gi\u00e1 gia t\u0103ng.<\/p>\n<\/div>\n

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K\u1ebft qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a<\/em><\/strong><\/p>\n<\/div>\n

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K\u1ebft qu\u1ea3 kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng cho th\u1ea5y b\u1ee9c tranh ph\u1ee5c h\u1ed3i nh\u01b0ng ch\u01b0a \u0111\u1ed3ng \u0111\u1ec1u gi\u1eefa c\u00e1c ph\u00e2n ng\u00e0nh. Theo th\u1ed1ng k\u00ea c\u1ee7a Vietnam Report, trong n\u0103m 2025, 47,1% doanh nghi\u1ec7p Th\u1ef1c ph\u1ea9m ghi nh\u1eadn doanh thu t\u0103ng tr\u01b0\u1edfng, trong khi 25,6% duy tr\u00ec \u1ed5n \u0111\u1ecbnh v\u00e0 27,3% ghi nh\u1eadn suy gi\u1ea3m. Sang 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, t\u1ef7 l\u1ec7 doanh nghi\u1ec7p c\u00f3 doanh thu t\u0103ng nh\u1eb9 l\u00ean 47,7%, song t\u1ef7 l\u1ec7 doanh nghi\u1ec7p suy gi\u1ea3m c\u0169ng t\u0103ng l\u00ean 31,4%, cho th\u1ea5y \u00e1p l\u1ef1c c\u1ea1nh tranh v\u00e0 s\u1ee9c mua v\u1eabn hi\u1ec7n h\u1eefu. \u0110\u00e1ng ch\u00fa \u00fd h\u01a1n, di\u1ec5n bi\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a nh\u00f3m Th\u1ef1c ph\u1ea9m c\u00f3 d\u1ea5u hi\u1ec7u ph\u00e2n h\u00f3a m\u1ea1nh: t\u1ef7 l\u1ec7 doanh nghi\u1ec7p ghi nh\u1eadn l\u1ee3i nhu\u1eadn t\u0103ng gi\u1ea3m t\u1eeb 60,7% n\u0103m 2025 xu\u1ed1ng 52,3% trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, trong khi t\u1ef7 l\u1ec7 doanh nghi\u1ec7p c\u00f3 l\u1ee3i nhu\u1eadn suy gi\u1ea3m t\u0103ng t\u1eeb 31,1% l\u00ean 39,5%.<\/p>\n<\/div>\n

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H\u00ecnh 2<\/em><\/p>\n<\/div>\n

\u00a0\"\"<\/div>\n
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Nh\u00f3m \u0110\u1ed3 u\u1ed1ng ghi nh\u1eadn s\u1ef1 c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026. T\u1ef7 l\u1ec7 doanh nghi\u1ec7p c\u00f3 doanh thu t\u0103ng tr\u01b0\u1edfng t\u0103ng m\u1ea1nh t\u1eeb 20,0% n\u0103m 2025 l\u00ean 75,0%, trong khi t\u1ef7 l\u1ec7 doanh nghi\u1ec7p ghi nh\u1eadn doanh thu suy gi\u1ea3m gi\u1ea3m \u0111\u00e1ng k\u1ec3 t\u1eeb 45,7% xu\u1ed1ng ch\u1ec9 c\u00f2n 10,0%. Di\u1ec5n bi\u1ebfn t\u00edch c\u1ef1c c\u0169ng th\u1ec3 hi\u1ec7n \u1edf l\u1ee3i nhu\u1eadn, v\u1edbi 80,0% doanh nghi\u1ec7p ghi nh\u1eadn l\u1ee3i nhu\u1eadn t\u0103ng trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, so v\u1edbi 65,7% trong n\u0103m 2025; \u0111\u1ed3ng th\u1eddi t\u1ef7 l\u1ec7 doanh nghi\u1ec7p c\u00f3 l\u1ee3i nhu\u1eadn suy gi\u1ea3m gi\u1ea3m t\u1eeb 22,9% xu\u1ed1ng 5,0%. K\u1ebft qu\u1ea3 n\u00e0y cho th\u1ea5y \u0111\u00e0 ph\u1ee5c h\u1ed3i c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 u\u1ed1ng \u0111ang \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh r\u00f5 h\u01a1n v\u00e0o k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, trong khi nh\u00f3m Th\u1ef1c ph\u1ea9m v\u1eabn \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n c\u00e2n b\u1eb1ng gi\u1eefa t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 ki\u1ec3m so\u00e1t bi\u00ean l\u1ee3i nhu\u1eadn. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, n\u0103ng l\u1ef1c ki\u1ec3m so\u00e1t chi ph\u00ed, t\u1ed1i \u01b0u danh m\u1ee5c s\u1ea3n ph\u1ea9m, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ph\u00e2n ph\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ng\u00e0y c\u00e0ng quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng duy tr\u00ec t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p F&B.<\/p>\n<\/div>\n

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Nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a ng\u00e0nh F&B<\/em><\/strong><\/p>\n<\/div>\n

B\u00ean c\u1ea1nh tri\u1ec3n v\u1ecdng m\u1edf r\u1ed9ng, doanh nghi\u1ec7p Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng \u0111ang ch\u1ecbu \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng l\u1edbn t\u1eeb chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn h\u00e0nh. K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report cho th\u1ea5y chi ph\u00ed v\u1eadn h\u00e0nh gia t\u0103ng l\u00e0 tr\u1edf ng\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp nhi\u1ec1u nh\u1ea5t (88,9%), ti\u1ebfp \u0111\u1ebfn l\u00e0 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 n\u00f4ng s\u1ea3n, nguy\u00ean v\u1eadt li\u1ec7u (85,3%) v\u00e0 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft (77,8%). \u0110i\u1ec1u n\u00e0y cho th\u1ea5y b\u00e0i to\u00e1n chi ph\u00ed \u0111ang tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n tr\u1ef1c ti\u1ebfp \u0111\u1ed1i v\u1edbi hi\u1ec7u qu\u1ea3 kinh doanh.<\/div>\n
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H\u00ecnh 3<\/em><\/p>\n<\/div>\n

\u00a0\"\"<\/div>\n
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Th\u1ee9 nh\u1ea5t, \u00e1p l\u1ef1c chi ph\u00ed v\u1eadn h\u00e0nh kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n t\u1eeb logistics, l\u01b0u kho, nh\u00e2n c\u00f4ng v\u00e0 chi ph\u00ed tu\u00e2n th\u1ee7 ph\u00e1p l\u00fd. \u0110\u1eb7c bi\u1ec7t, bi\u1ebfn \u0111\u1ed9ng gi\u00e1 nhi\u00ean li\u1ec7u v\u00e0 gi\u00e1n \u0111o\u1ea1n t\u1ea1i c\u00e1c tuy\u1ebfn h\u00e0ng h\u1ea3i \u0111\u00e3 g\u00e2y s\u1ee9c \u00e9p l\u00ean chi ph\u00ed v\u1eadn chuy\u1ec3n; ch\u1ec9 s\u1ed1 gi\u00e1 d\u1ecbch v\u1ee5 v\u1eadn t\u1ea3i, kho b\u00e3i 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 t\u0103ng 7,26% so v\u1edbi c\u00f9ng k\u1ef3. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c y\u00eau c\u1ea7u v\u1ec1 thu\u1ebf, h\u00f3a \u0111\u01a1n, ch\u1ee9ng t\u1eeb, an to\u00e0n th\u1ef1c ph\u1ea9m, nh\u00e3n h\u00e0ng h\u00f3a v\u00e0 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p gia t\u0103ng ngu\u1ed3n l\u1ef1c qu\u1ea3n l\u00fd, \u0111\u1eb7c bi\u1ec7t t\u1ea1o \u00e1p l\u1ef1c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, chu\u1ea9n h\u00f3a qu\u1ea3n tr\u1ecb v\u00e0 ki\u1ec3m so\u00e1t logistics, t\u1ed3n kho, ph\u00e2n ph\u1ed1i l\u00e0 y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng quan tr\u1ecdng.<\/p>\n<\/div>\n

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Th\u1ee9 hai, gi\u00e1 n\u00f4ng s\u1ea3n, nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o ch\u1ecbu \u1ea3nh h\u01b0\u1edfng \u0111\u1ed3ng th\u1eddi b\u1edfi m\u00f9a v\u1ee5, th\u1eddi ti\u1ebft, d\u1ecbch b\u1ec7nh, ngu\u1ed3n cung v\u00e0 di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a th\u1ebf gi\u1edbi; trong khi doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c nguy\u00ean li\u1ec7u nh\u1eadp kh\u1ea9u c\u00f2n ch\u1ecbu th\u00eam r\u1ee7i ro t\u1eeb t\u1ef7 gi\u00e1 v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n qu\u1ed1c t\u1ebf. V\u00ec v\u1eady, \u0111a d\u1ea1ng h\u00f3a nh\u00e0 cung c\u1ea5p, t\u0103ng t\u1ef7 tr\u1ecdng nguy\u00ean li\u1ec7u trong n\u01b0\u1edbc, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft d\u00e0i h\u1ea1n v\u1edbi v\u00f9ng nguy\u00ean li\u1ec7u v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c d\u1ef1 b\u00e1o tr\u1edf n\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1ea3m bi\u1ebfn \u0111\u1ed9ng chi ph\u00ed. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i t\u1ed3n kho nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ea3n xu\u1ea5t nh\u01b0ng h\u1ea1n ch\u1ebf chi ph\u00ed l\u01b0u kho, hao h\u1ee5t v\u00e0 l\u00e3ng ph\u00ed.<\/p>\n<\/div>\n

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Th\u1ee9 ba, ng\u00e0nh F&B c\u1ea1nh tranh kh\u00f4ng ch\u1ec9 gi\u1eefa c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc m\u00e0 c\u00f2n v\u1edbi s\u1ef1 gia nh\u1eadp v\u00e0 m\u1edf r\u1ed9ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B qu\u1ed1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed3 u\u1ed1ng, c\u00e0 ph\u00ea, tr\u00e0 s\u1eefa, th\u1ee9c \u0103n nhanh v\u00e0 nh\u00e0 h\u00e0ng chu\u1ed7i. \u00c1p l\u1ef1c c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u1eadp trung v\u00e0o gi\u00e1, ch\u1ea5t l\u01b0\u1ee3ng, v\u1ecb tr\u00ed, t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng v\u00e0 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh s\u00e0ng l\u1ecdc hi\u1ec7u qu\u1ea3 \u0111i\u1ec3m b\u00e1n. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u1ec1n t\u1ea3ng giao h\u00e0ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng khi\u1ebfn doanh nghi\u1ec7p ph\u1ea3i duy tr\u00ec hi\u1ec7n di\u1ec7n tr\u00ean nhi\u1ec1u k\u00eanh, qua \u0111\u00f3 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0ng \u0111\u1ed3ng th\u1eddi l\u00e0m gia t\u0103ng chi ph\u00ed marketing, qu\u1ea3n l\u00fd k\u00eanh v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/div>\n

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Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m \u2013 doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n<\/div>\n

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Sau nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn v\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m, th\u1ef1c ph\u1ea9m gi\u1ea3, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u00f4ng tin sai l\u1ec7ch v\u1ec1 s\u1ea3n ph\u1ea9m x\u1ea3y ra trong th\u1eddi gian v\u1eeba qua, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ngu\u1ed3n g\u1ed1c v\u00e0 m\u1ee9c \u0111\u1ed9 an to\u00e0n c\u1ee7a s\u1ea3n ph\u1ea9m. K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef3 v\u1ecdng doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u1ed3ng th\u1eddi nhi\u1ec1u gi\u1ea3i ph\u00e1p nh\u1eb1m c\u1ee7ng c\u1ed1 ni\u1ec1m tin. N\u1ed5i b\u1eadt l\u00e0 minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c, xu\u1ea5t x\u1ee9 v\u00e0 nguy\u00ean li\u1ec7u, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e1c \u0111\u1ecbnh r\u00f5 s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb \u0111\u00e2u v\u00e0 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1eeb nguy\u00ean li\u1ec7u n\u00e0o. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u00f4ng khai k\u1ebft qu\u1ea3 ki\u1ec3m nghi\u1ec7m, ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t, ki\u1ec3m so\u00e1t an to\u00e0n, qua \u0111\u00f3 cung c\u1ea5p th\u00f4ng tin c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng mong mu\u1ed1n c\u00f3 c\u00f4ng c\u1ee5 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c thu\u1eadn ti\u1ec7n nh\u01b0 m\u00e3 QR \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng ki\u1ec3m tra th\u00f4ng tin s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi doanh nghi\u1ec7p c\u1ea7n ch\u1ee7 \u0111\u1ed9ng th\u00f4ng b\u00e1o v\u00e0 x\u1eed l\u00fd khi ph\u00e1t sinh v\u1ea5n \u0111\u1ec1 v\u1ec1 an to\u00e0n, qua \u0111\u00f3 duy tr\u00ec s\u1ef1 minh b\u1ea1ch v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin.<\/p>\n<\/div>\n

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H\u00ecnh 4<\/em><\/p>\n<\/div>\n

\u00a0\"\"<\/div>\n
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\u1ede g\u00f3c \u0111\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111ang gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch th\u00f4ng tin gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y c\u00e0ng c\u00f3 \u00fd ngh\u0129a trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng ng\u00e0nh F&B, khi giai \u0111o\u1ea1n T8.2023\u2013T7.2026, S\u1ea3n ph\u1ea9m lu\u00f4n n\u1eb1m trong nh\u00f3m ch\u1ee7 \u0111\u1ec1 thu h\u00fat truy\u1ec1n th\u00f4ng h\u00e0ng \u0111\u1ea7u, duy tr\u00ec \u1edf m\u1ee9c 18,5\u201319,5%, trong khi H\u00ecnh \u1ea3nh\/PR\/Scandals dao \u0111\u1ed9ng 18,5\u201320,2%, \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t 20,2% trong T8.2024\u2013T7.2025. Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y b\u00ean c\u1ea1nh s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn doanh nghi\u1ec7p c\u0169ng l\u00e0 m\u1ed1i quan t\u00e2m \u0111\u00e1ng k\u1ec3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng. T\u1ef7 tr\u1ecdng tin t\u1ee9c v\u1ec1 S\u1ea3n ph\u1ea9m c\u00f3 xu h\u01b0\u1edbng gia t\u0103ng so v\u1edbi nh\u00f3m H\u00ecnh \u1ea3nh\/PR\/Scandals, cho th\u1ea5y s\u1ef1 quan t\u00e2m c\u1ee7a truy\u1ec1n th\u00f4ng \u0111ang d\u1ecbch chuy\u1ec3n nhi\u1ec1u h\u01a1n v\u1ec1 b\u1ea3n th\u00e2n s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng sau giai \u0111o\u1ea1n c\u00f3 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 s\u1ef1 c\u1ed1 c\u1ee7a doanh nghi\u1ec7p. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, vi\u1ec7c minh b\u1ea1ch v\u00e0 cung c\u1ea5p th\u00f4ng tin c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng v\u1ec1 ngu\u1ed3n g\u1ed1c nguy\u00ean li\u1ec7u, quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh m\u00e0 c\u00f2n t\u1ea1o c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng gi\u1ea3i th\u00edch, ph\u1ea3n h\u1ed3i khi ph\u00e1t sinh v\u1ea5n \u0111\u1ec1, qua \u0111\u00f3 qu\u1ea3n tr\u1ecb r\u1ee7i ro, c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 t\u1ea1o kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/div>\n

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H\u00ecnh 5<\/p>\n<\/div>\n

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V\u1ec1 ph\u00eda ch\u00ednh s\u00e1ch, n\u0103m 2026 \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn r\u00f5 h\u01a1n trong vi\u1ec7c th\u1ec3 ch\u1ebf h\u00f3a y\u00eau c\u1ea7u truy xu\u1ea5t ngu\u1ed3n g\u1ed1c. Th\u00f4ng t\u01b0 31\/2026\/TT-BCT c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb 01\/07\/2026, quy \u0111\u1ecbnh v\u1ec1 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c th\u1ef1c ph\u1ea9m thu\u1ed9c ph\u1ea1m vi qu\u1ea3n l\u00fd c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng. Theo quy \u0111\u1ecbnh, c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t, kinh doanh ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ngu\u1ed3n cung c\u1ea5p \u1edf c\u00f4ng \u0111o\u1ea1n li\u1ec1n tr\u01b0\u1edbc v\u00e0 \u0111\u01a1n v\u1ecb ti\u1ebfp nh\u1eadn \u1edf c\u00f4ng \u0111o\u1ea1n li\u1ec1n sau; th\u00f4ng tin ph\u1ea3i \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a, nh\u1eadn di\u1ec7n v\u00e0 l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ec3 ph\u1ee5c v\u1ee5 truy xu\u1ea5t khi c\u1ea7n thi\u1ebft. H\u1ed9i th\u1ea3o v\u1ec1 s\u1eeda \u0111\u1ed5i Lu\u1eadt An to\u00e0n th\u1ef1c ph\u1ea9m th\u00e1ng 09\/2026 c\u0169ng cho th\u1ea5y t\u0103ng h\u1eadu ki\u1ec3m v\u00e0 si\u1ebft truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111ang \u0111\u01b0\u1ee3c \u0111\u1eb7t trong nh\u00f3m n\u1ed9i dung tr\u1ecdng t\u00e2m c\u1ee7a y\u00eau c\u1ea7u qu\u1ea3n l\u00fd m\u1edbi.<\/p>\n<\/div>\n

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M\u1ee9c \u0111\u1ed9 h\u00ecnh th\u00e0nh c\u1ee7a h\u1ea1 t\u1ea7ng truy xu\u1ea5t tr\u00ean th\u1ef1c t\u1ebf c\u0169ng \u0111ang t\u0103ng nhanh. Theo C\u1ed5ng th\u00f4ng tin \u0111i\u1ec7n t\u1eed v\u1ec1 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, xu\u1ea5t x\u1ee9 c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, h\u1ec7 th\u1ed1ng hi\u1ec7n ghi nh\u1eadn kho\u1ea3ng 1,94 tri\u1ec7u s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c \u0111\u1ecbnh danh, h\u01a1n 5.443 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c k\u00ea khai theo chu\u1ed7i v\u00e0 kho\u1ea3ng 1,07 tri\u1ec7u l\u01b0\u1ee3t tra c\u1ee9u. \u0110\u00e2y l\u00e0 ch\u1ec9 b\u00e1o cho th\u1ea5y truy xu\u1ea5t \u0111ang d\u1ecbch chuy\u1ec3n t\u1eeb m\u1ed9t gi\u1ea3i ph\u00e1p ri\u00eang l\u1ebb c\u1ee7a t\u1eebng doanh nghi\u1ec7p sang m\u1ed9t h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u c\u00f3 s\u1ef1 tham gia ng\u00e0y c\u00e0ng r\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/div>\n

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H\u00ecnh 6<\/em><\/p>\n<\/div>\n

\u00a0\"\"<\/div>\n
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D\u00f9 v\u1eady, kho\u1ea3ng c\u00e1ch gi\u1eefa vi\u1ec7c c\u00f3 h\u1ec7 th\u1ed1ng truy xu\u1ea5t \u0111\u1ebfn truy xu\u1ea5t \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady v\u1eabn l\u00e0 v\u1ea5n \u0111\u1ec1 l\u1edbn. Kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report cho th\u1ea5y 85,0% doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nh\u00e0 cung c\u1ea5p, cao nh\u1ea5t trong c\u00e1c tr\u1edf ng\u1ea1i \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t; ti\u1ebfp theo l\u00e0 thi\u1ebfu h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 (63,4%) v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u cao (55,6%). \u0110i\u1ec1u n\u00e0y cho th\u1ea5y \u0111i\u1ec3m ngh\u1ebdn c\u1ee7a truy xu\u1ea5t n\u1eb1m \u1edf kh\u1ea3 n\u0103ng chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u t\u1eeb \u0111\u1ea7u v\u00e0o, k\u1ebft n\u1ed1i c\u00e1c ch\u1ee7 th\u1ec3 trong chu\u1ed7i v\u00e0 duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u00f4ng tin. Th\u1ef1c t\u1ebf hi\u1ec7n nay, nhi\u1ec1u h\u1ec7 th\u1ed1ng truy xu\u1ea5t hi\u1ec7n c\u00f2n mang t\u00ednh c\u1ee5c b\u1ed9, d\u1eef li\u1ec7u ch\u01b0a chu\u1ea9n h\u00f3a v\u00e0 ch\u01b0a li\u00ean th\u00f4ng \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<\/div>\n

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Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a s\u1ea3n ph\u1ea9m Vi\u1ec7t v\u01b0\u01a1n ra th\u1ebf gi\u1edbi<\/strong><\/p>\n<\/div>\n

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Xu\u1ea5t kh\u1ea9u ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a ng\u00e0nh Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng Vi\u1ec7t Nam. S\u1ed1 li\u1ec7u cho th\u1ea5y n\u0103m 2025, kim ng\u1ea1ch c\u1ee7a nhi\u1ec1u m\u1eb7t h\u00e0ng ch\u1ee7 l\u1ef1c t\u0103ng \u0111\u00e1ng k\u1ec3 so v\u1edbi n\u0103m 2024, n\u1ed5i b\u1eadt nh\u01b0 th\u1ee7y s\u1ea3n \u0111\u1ea1t 11,3 t\u1ef7 USD, c\u00e0 ph\u00ea 8,9 t\u1ef7 USD, rau qu\u1ea3 8,6 t\u1ef7 USD v\u00e0 h\u1ea1t \u0111i\u1ec1u 5,2 t\u1ef7 USD. Trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, c\u00e1c nh\u00f3m h\u00e0ng n\u00e0y ti\u1ebfp t\u1ee5c ghi nh\u1eadn quy m\u00f4 xu\u1ea5t kh\u1ea9u l\u1edbn, cho th\u1ea5y d\u01b0 \u0111\u1ecba m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u1eabn \u0111\u00e1ng k\u1ec3. Di\u1ec5n bi\u1ebfn 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 c\u0169ng cho th\u1ea5y s\u1ef1 ph\u00e2n h\u00f3a gi\u1eefa c\u00e1c nh\u00f3m h\u00e0ng: rau qu\u1ea3 t\u0103ng 19,4%, th\u1ee7y s\u1ea3n t\u0103ng 12,7% v\u00e0 h\u1ea1t ti\u00eau t\u0103ng 12,1%, trong khi m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng ghi nh\u1eadn m\u1ee9c t\u0103ng th\u1ea5p ho\u1eb7c gi\u1ea3m. Gi\u00e1 tr\u1ecb xu\u1ea5t kh\u1ea9u c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y tr\u00ean t\u1ed5ng kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u h\u00e0ng h\u00f3a \u0111\u00e3 t\u0103ng t\u1eeb 14,3% n\u0103m 2024 l\u00ean 17% n\u0103m 2025 v\u00e0 21% trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026.<\/p>\n<\/div>\n

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Tr\u00ean nhi\u1ec1u ng\u00e0nh h\u00e0ng, Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u1eaft x\u00edch c\u00f3 v\u1ecb tr\u00ed \u0111\u00e1ng k\u1ec3 trong ngu\u1ed3n cung to\u00e0n c\u1ea7u: \u0111\u1ee9ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 xu\u1ea5t kh\u1ea9u h\u1ea1t \u0111i\u1ec1u, h\u1ea1t ti\u00eau v\u00e0 c\u00e0 ph\u00ea Robusta, \u0111\u1ed3ng th\u1eddi n\u1eb1m trong nh\u00f3m c\u00e1c n\u01b0\u1edbc xu\u1ea5t kh\u1ea9u g\u1ea1o h\u00e0ng \u0111\u1ea7u. V\u1edbi g\u1ea1o, d\u1eef li\u1ec7u USDA cho ni\u00ean v\u1ee5 2025\/26 x\u1ebfp Vi\u1ec7t Nam th\u1ee9 hai th\u1ebf gi\u1edbi v\u1ec1 l\u01b0\u1ee3ng xu\u1ea5t kh\u1ea9u, chi\u1ebfm kho\u1ea3ng 13% th\u01b0\u01a1ng m\u1ea1i g\u1ea1o to\u00e0n c\u1ea7u. \u0110\u1ed1i v\u1edbi c\u00e0 ph\u00ea, Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb tr\u00ed nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea l\u1edbn th\u1ee9 hai v\u00e0 nh\u00e0 cung \u1ee9ng Robusta h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n<\/div>\n

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H\u00ecnh 7<\/em><\/p>\n<\/div>\n

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\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 quy m\u00f4 xu\u1ea5t kh\u1ea9u \u0111\u00e3 \u0111\u01b0a s\u1ea3n ph\u1ea9m Vi\u1ec7t v\u00e0o v\u1ecb th\u1ebf quan tr\u1ecdng, nh\u01b0ng ch\u01b0a \u0111\u1ed3ng ngh\u0129a v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia b\u1ec1n v\u1eefng. Tr\u01b0\u1eddng h\u1ee3p th\u1ee7y s\u1ea3n cho th\u1ea5y r\u00f5 nh\u1ea5t m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ebfn th\u00e1ng 9\/2026, Vi\u1ec7t Nam v\u1eabn \u0111ang trong qu\u00e1 tr\u00ecnh x\u1eed l\u00fd c\u1ea3nh b\u00e1o \u201cth\u1ebb v\u00e0ng\u201d IUU c\u1ee7a EU. Ch\u00ednh ph\u1ee7 \u0111\u1eb7t m\u1ee5c ti\u00eau t\u1ea1o chuy\u1ec3n bi\u1ebfn th\u1ef1c ch\u1ea5t \u0111\u1ec3 g\u1ee1 c\u1ea3nh b\u00e1o trong n\u0103m 2026, nh\u01b0ng c\u00e1c \u0111i\u1ec3m ngh\u1ebdn v\u1eabn n\u1eb1m \u1edf ch\u00ednh n\u0103ng l\u1ef1c truy xu\u1ea5t v\u00e0 ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u: \u0111\u1ebfn th\u00e1ng 7\/2026, d\u1eef li\u1ec7u tr\u00ean h\u1ec7 th\u1ed1ng eCDT m\u1edbi \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt kho\u1ea3ng 70% v\u00e0 s\u1ea3n l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t qua h\u1ec7 th\u1ed1ng ch\u1ec9 kho\u1ea3ng 30% t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng khai th\u00e1c. V\u00ec v\u1eady, vi\u1ec7c th\u00e1o g\u1ee1 th\u1ebb v\u00e0ng v\u1ec1 b\u1ea3n ch\u1ea5t \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p v\u00e0 to\u00e0n chu\u1ed7i ph\u1ea3i c\u00f3 d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7, nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng, t\u1eeb t\u00e0u c\u00e1, c\u1ea3ng c\u1eadp b\u1ebfn, s\u1ea3n l\u01b0\u1ee3ng khai th\u00e1c \u0111\u1ebfn h\u1ed3 s\u01a1 xu\u1ea5t kh\u1ea9u. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i c\u1ee7a truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean: kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng uy t\u00edn \u1edf th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c ngu\u1ed3n g\u1ed1c c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<\/div>\n

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\u1ede g\u00f3c \u0111\u1ed9 r\u1ed9ng h\u01a1n, c\u00e2u chuy\u1ec7n IUU cho th\u1ea5y uy t\u00edn c\u1ee7a m\u1ed9t ng\u00e0nh h\u00e0ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf nh\u00ecn nh\u1eadn s\u1ea3n ph\u1ea9m Vi\u1ec7t Nam n\u00f3i chung. B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng \u0111\u00e1nh gi\u00e1 th\u1ebb v\u00e0ng \u0111\u00e3 l\u00e0m gi\u1ea3m l\u1ee3i th\u1ebf thu\u1ebf quan t\u1eeb EVFTA v\u00e0 l\u00e0m gia t\u0103ng chi ph\u00ed, th\u1ee7 t\u1ee5c ki\u1ec3m so\u00e1t \u0111\u1ed1i v\u1edbi th\u1ee7y s\u1ea3n khai th\u00e1c Vi\u1ec7t Nam t\u1ea1i EU. Do \u0111\u00f3, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t kh\u1ea9u kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi vi\u1ec7c x\u00e2y d\u1ef1ng kh\u1ea3 n\u0103ng truy xu\u1ea5t, tu\u00e2n th\u1ee7 v\u00e0 minh b\u1ea1ch trong to\u00e0n chu\u1ed7i cung \u1ee9ng. Khi m\u1ed7i s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c ngu\u1ed3n g\u1ed1c, ti\u00eau chu\u1ea9n v\u00e0 qu\u00e1 tr\u00ecnh ki\u1ec3m so\u00e1t, \u201cth\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t\u201d m\u1edbi chuy\u1ec3n t\u1eeb m\u1ed9t d\u1ea5u hi\u1ec7u xu\u1ea5t x\u1ee9 th\u00e0nh m\u1ed9t t\u00edn hi\u1ec7u v\u1ec1 \u0111\u1ed9 tin c\u1eady \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n<\/div>\n

Nh\u00ecn chung, n\u0103m 2025 v\u00e0 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 cho th\u1ea5y ng\u00e0nh Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, nh\u01b0ng t\u0103ng tr\u01b0\u1edfng ng\u00e0y c\u00e0ng g\u1eafn v\u1edbi y\u00eau c\u1ea7u cao h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 minh b\u1ea1ch. Trong b\u1ed1i c\u1ea3nh s\u1ee9c mua c\u1ea3i thi\u1ec7n nh\u01b0ng chi ph\u00ed, c\u1ea1nh tranh v\u00e0 y\u00eau c\u1ea7u tu\u00e2n th\u1ee7 gia t\u0103ng, n\u0103ng l\u1ef1c ki\u1ec3m so\u00e1t chu\u1ed7i cung \u1ee9ng v\u00e0 th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c b\u01b0\u1edbc \u0111\u1ea7u l\u00e0 y\u00eau c\u1ea7u tu\u00e2n th\u1ee7, sau \u0111\u00f3 s\u1ebd tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Khi doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p d\u1eef li\u1ec7u minh b\u1ea1ch, nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng, gi\u00e1 tr\u1ecb \u0111\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m Vi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/div>\n
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Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng<\/em><\/strong> l\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp c\u1ee7a Vietnam Report \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1eeb n\u0103m 2017. T\u1eeb n\u0103m 2012, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Media Coding (m\u00e3 h\u00f3a d\u1eef li\u1ec7u b\u00e1o ch\u00ed) \u0111\u1ec3 t\u00ednh \u0111i\u1ec3m uy t\u00edn c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u00ean truy\u1ec1n th\u00f4ng. K\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u1ebfn nay, nhi\u1ec1u b\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 thu\u1ed9c c\u00e1c ng\u00e0nh tr\u1ecdng \u0111i\u1ec3m v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao c\u1ee7a Vi\u1ec7t Nam c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh k\u1ef3 c\u00f4ng b\u1ed1 th\u01b0\u1eddng ni\u00ean nh\u01b0: B\u1ea5t \u0111\u1ed9ng s\u1ea3n, X\u00e2y d\u1ef1ng, Ng\u00e2n h\u00e0ng, B\u1ea3o hi\u1ec3m, D\u01b0\u1ee3c, Du l\u1ecbch, Logistics\u2026<\/em><\/p>\n<\/div>\n

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Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 uy t\u00edn c\u1ee7a c\u00e1c c\u00f4ng ty d\u1ef1a tr\u00ean h\u1ecdc thuy\u1ebft Agenda Setting v\u1ec1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c hai gi\u00e1o s\u01b0 Maxwell McCombs v\u00e0 Donald L. Shaw ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 1968, \u0111\u01b0\u1ee3c Vietnam Report v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c hi\u1ec7n th\u1ef1c h\u00f3a v\u00e0 \u00e1p d\u1ee5ng. Theo \u0111\u00f3, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Branch Coding (\u0111\u00e1nh gi\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty tr\u00ean truy\u1ec1n th\u00f4ng) \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch uy t\u00edn c\u1ee7a c\u00e1c c\u00f4ng ty th\u1ef1c ph\u1ea9m \u2013 \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam.<\/em><\/p>\n<\/div>\n

Vietnam Report ti\u1ebfn h\u00e0nh m\u00e3 h\u00f3a (coding) c\u00e1c b\u00e0i b\u00e1o vi\u1ebft v\u1ec1 ng\u00e0nh Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c \u0111\u1ea7u b\u00e1o c\u00f3 \u1ea3nh h\u01b0\u1edfng trong th\u1eddi gian t\u1eeb th\u00e1ng 08\/2025 \u0111\u1ebfn th\u00e1ng 07\/2026. C\u00e1c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 \u1edf c\u1ea5p \u0111\u1ed9 c\u00e2u chuy\u1ec7n (story-level) v\u1ec1 24 kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c c\u00f4ng ty t\u1eeb s\u1ea3n ph\u1ea9m, k\u1ebft qu\u1ea3 kinh doanh, th\u1ecb tr\u01b0\u1eddng… t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 uy t\u00edn c\u1ee7a l\u00e3nh \u0111\u1ea1o c\u00f4ng ty. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u00e3 h\u00f3a (coding) d\u1ef1a tr\u00ean hai nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n: T\u00ean c\u00f4ng ty xu\u1ea5t hi\u1ec7n ngay tr\u00ean ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i b\u00e1o, ho\u1eb7c tin t\u1ee9c v\u1ec1 c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1ed1i thi\u1ec3u chi\u1ebfm 05 d\u00f2ng trong b\u00e0i b\u00e1o, \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ng\u01b0\u1ee1ng nh\u1eadn th\u1ee9c \u2013 khi th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb ph\u00e2n t\u00edch. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9: 0: Trung l\u1eadp; 1: T\u00edch c\u1ef1c; 2: Kh\u00e1 t\u00edch c\u1ef1c; 3: Kh\u00f4ng r\u00f5 r\u00e0ng; 4: Kh\u00e1 ti\u00eau c\u1ef1c; 5: Ti\u00eau c\u1ef1c.<\/em><\/div>\n
Nh\u1eefng nh\u1eadn \u0111\u1ecbnh trong th\u00f4ng c\u00e1o mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 tham kh\u1ea3o cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed1i t\u00e1c; kh\u00f4ng ph\u1ea3i nh\u1eadn \u0111\u1ecbnh c\u00e1 nh\u00e2n v\u00e0 kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch hay nhu c\u1ea7u c\u1ee7a b\u1ea5t c\u1ee9 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee5 th\u1ec3 n\u00e0o. Do \u0111\u00f3, c\u00e1c b\u00ean li\u00ean quan n\u00ean c\u00e2n nh\u1eafc k\u1ef9 t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c th\u00f4ng tin tr\u00ean tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0 ho\u00e0n to\u00e0n ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u00f3.<\/em><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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Vietnam Report<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 22\/9\/2026, Vietnam Report ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng n\u0103m 2026. L\u1ec5 t\u00f4n vinh c\u00e1c doanh nghi\u1ec7p ti\u00eau bi\u1ec3u s\u1ebd di\u1ec5n ra v\u00e0o th\u00e1ng 10\/2026 t\u1ea1i H\u00e0 N\u1ed9i.   Top 10 & Top 5 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m […]<\/p>\n","protected":false},"author":1,"featured_media":2231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/posts\/376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/comments?post=376"}],"version-history":[{"count":2,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/posts\/376\/revisions"}],"predecessor-version":[{"id":2232,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/posts\/376\/revisions\/2232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/media\/2231"}],"wp:attachment":[{"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/media?parent=376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/categories?post=376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/tags?post=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}