{"id":2071,"date":"2025-09-26T09:14:17","date_gmt":"2025-09-26T02:14:17","guid":{"rendered":"https:\/\/event.vietnamreport.net.vn\/2021\/?p=2071"},"modified":"2025-10-16T11:41:20","modified_gmt":"2025-10-16T04:41:20","slug":"top-10-cong-ty-uy-tin-nganh-ban-le-nam-2025","status":"publish","type":"post","link":"https:\/\/event.vietnamreport.net.vn\/profit500\/blog\/2025\/09\/26\/top-10-cong-ty-uy-tin-nganh-ban-le-nam-2025\/","title":{"rendered":"Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh B\u00e1n l\u1ebb n\u0103m 2025"},"content":{"rendered":"

Ng\u00e0y 26\/9\/2025, C\u00f4ng ty c\u1ed5 ph\u1ea7n B\u00e1o c\u00e1o \u0110\u00e1nh gi\u00e1 Vi\u1ec7t Nam (Vietnam Report) ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 B\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh B\u00e1n l\u1ebb n\u0103m 2025.<\/strong><\/p>\n

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Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh B\u00e1n l\u1ebb n\u0103m 2025 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc khoa h\u1ecdc v\u00e0 kh\u00e1ch quan. C\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng d\u1ef1a tr\u00ean 3 ti\u00eau ch\u00ed ch\u00ednh: (1) N\u0103ng l\u1ef1c t\u00e0i ch\u00ednh th\u1ec3 hi\u1ec7n tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u0103m g\u1ea7n nh\u1ea5t; (2) Uy t\u00edn truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p Media Coding – m\u00e3 h\u00f3a c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 c\u00f4ng ty tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng; (3) Kh\u1ea3o s\u00e1t \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u v\u00e0 c\u00e1c b\u00ean li\u00ean quan \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 8-9\/2025.<\/p>\n

Danh s\u00e1ch 1: Top 10 C\u00f4ng ty B\u00e1n l\u1ebb uy t\u00edn n\u0103m 2025 – Nh\u00f3m Si\u00eau th\u1ecb t\u1ed5ng h\u1ee3p<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 9\/2025<\/em><\/p>\n

Danh s\u00e1ch 2: Top 10 C\u00f4ng ty B\u00e1n l\u1ebb uy t\u00edn n\u0103m 2025 \u2013 Nh\u00f3m \u0110i\u1ec7n m\u00e1y, \u0111i\u1ec7n l\u1ea1nh, thi\u1ebft b\u1ecb s\u1ed1<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, th\u00e1ng 9\/2025<\/em><\/p>\n

Ngo\u1ea1i l\u1ef1c t\u1ea1o \u0111\u00e0 – N\u1ed9i l\u1ef1c d\u1eabn d\u1eaft<\/strong><\/p>\n

Ph\u1ea3n \u00e1nh nh\u1ecbp \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a n\u1ec1n kinh t\u1ebf, sau n\u0103m 2024 kh\u1ea3 quan, n\u1eeda \u0111\u1ea7u n\u0103m 2025, ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam ghi nh\u1eadn \u0111\u00e0 ph\u1ee5c h\u1ed3i \u1ed5n \u0111\u1ecbnh d\u00f9 v\u1eabn c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a gi\u1eefa c\u00e1c m\u1ea3ng kinh doanh. S\u1ed1 li\u1ec7u c\u1ee7a C\u1ee5c Th\u1ed1ng k\u00ea cho th\u1ea5y ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng n\u1eeda \u0111\u1ea7u n\u0103m 2025 t\u0103ng 7,95% so v\u1edbi c\u00f9ng k\u1ef3 (so v\u1edbi 5,78% c\u1ee7a 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024), \u0111\u00f3ng g\u00f3p t\u1edbi 84,2% v\u00e0o t\u0103ng tr\u01b0\u1edfng GDP – kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 d\u1eabn d\u1eaft c\u1ee7a ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba trong b\u1ed1i c\u1ea3nh xu\u1ea5t kh\u1ea9u v\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ecbu s\u1ee9c \u00e9p thu\u1ebf quan v\u00e0 c\u0103ng th\u1eb3ng th\u01b0\u01a1ng m\u1ea1i. T\u00ednh chung 8 th\u00e1ng \u0111\u1ea7u 2025, doanh thu b\u00e1n l\u1ebb h\u00e0ng h\u00f3a \u01b0\u1edbc \u0111\u1ea1t 3.495,8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 8,1% so v\u1edbi c\u00f9ng k\u1ef3. K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report c\u0169ng ghi nh\u1eadn g\u1ea7n hai ph\u1ea7n ba s\u1ed1 doanh nghi\u1ec7p c\u00f3 k\u1ebft qu\u1ea3 kinh doanh kh\u1edfi s\u1eafc. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea7u ng\u00e0nh ghi nh\u1eadn l\u1ee3i nhu\u1eadn \u1ea5n t\u01b0\u1ee3ng nh\u1edd b\u1eaft \u0111\u00fang nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111i s\u1edbm v\u1edbi c\u00e1c quy\u1ebft s\u00e1ch nh\u1eb1m \u0111\u1ecbnh h\u00ecnh l\u1ea1i cu\u1ed9c ch\u01a1i.<\/p>\n

D\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p b\u00e1n l\u1ebb, d\u00f9 c\u00f2n nhi\u1ec1u \u1ea9n s\u1ed1 song nh\u00ecn chung, ph\u1ee5c h\u1ed3i l\u00e0 xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o trong n\u0103m 2025. \u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ee7a hai y\u1ebfu t\u1ed1: n\u1ed7 l\u1ef1c t\u00e1i c\u1ea5u tr\u00fac chi\u1ebfn l\u01b0\u1ee3c t\u1eeb b\u00ean trong doanh nghi\u1ec7p v\u00e0 ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 t\u1eeb m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4. Tuy nhi\u00ean, qu\u00e1 tr\u00ecnh ph\u1ee5c h\u1ed3i kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u, m\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t gi\u1eefa c\u00e1c ph\u00e2n kh\u00fac b\u00e1n l\u1ebb v\u00e0 t\u1eebng nh\u00f3m doanh nghi\u1ec7p, t\u00f9y thu\u1ed9c v\u00e0o danh m\u1ee5c s\u1ea3n ph\u1ea9m, n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb v\u00e0 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng, nh\u1ea1y b\u00e9n tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i.<\/p>\n

H\u00ecnh 1: \u0110\u1ed9ng l\u1ef1c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p b\u00e1n l\u1ebb trong n\u0103m 2025<\/em><\/p>\n

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Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p b\u00e1n l\u1ebb, th\u00e1ng 8\/2025<\/em><\/p>\n

Tr\u01b0\u1edbc h\u1ebft, n\u1ec1n t\u1ea3ng v\u0129 m\u00f4 thu\u1eadn l\u1ee3i v\u00e0 ch\u00ednh s\u00e1ch k\u00edch c\u1ea7u ti\u00eau d\u00f9ng t\u1eeb Ch\u00ednh ph\u1ee7 \u0111ang \u0111\u00f3ng vai tr\u00f2 nh\u01b0 \u201cch\u1ea5t x\u00fac t\u00e1c\u201d th\u00fac \u0111\u1ea9y ni\u1ec1m tin th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u01a1i th\u00f4ng d\u00f2ng ch\u1ea3y ti\u00eau d\u00f9ng. C\u00e1c bi\u1ec7n ph\u00e1p nh\u01b0 gi\u1ea3m thu\u1ebf VAT, \u0111\u1ea9y m\u1ea1nh chu\u1ea9n h\u00f3a ho\u1ea1t \u0111\u1ed9ng h\u1ed9 kinh doanh, ch\u1ed1ng h\u00e0ng gi\u1ea3 v\u00e0 gian l\u1eadn th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng ch\u1ec9 khuy\u1ebfn kh\u00edch nhu c\u1ea7u mua s\u1eafm m\u00e0 c\u00f2n t\u1ea1o l\u1eadp m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh minh b\u1ea1ch, qua \u0111\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ch\u00e2n ch\u00ednh \u2013 tu\u00e2n th\u1ee7 thu\u1ebf v\u00e0 quy \u0111\u1ecbnh \u2013 c\u00f3 c\u01a1 h\u1ed9i kh\u1eb3ng \u0111\u1ecbnh n\u0103ng l\u1ef1c v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n. \u0110\u1eb7c bi\u1ec7t, vi\u1ec7c ban h\u00e0nh Ngh\u1ecb \u0111\u1ecbnh 232\/2025\/N\u0110-CP v\u1ec1 qu\u1ea3n l\u00fd v\u00e0 kinh doanh v\u00e0ng \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn l\u1edbn trong l\u1ed9 tr\u00ecnh t\u1ef1 do h\u00f3a th\u1ecb tr\u01b0\u1eddng v\u00e0ng, ph\u00e1 v\u1ee1 c\u01a1 ch\u1ebf \u0111\u1ed9c quy\u1ec1n s\u1ea3n xu\u1ea5t v\u00e0ng mi\u1ebfng v\u00e0 m\u1edf r\u1ed9ng c\u00e1nh c\u1eeda cho c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh, doanh nghi\u1ec7p t\u01b0 nh\u00e2n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tham gia s\u00e2u h\u01a1n v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb ng\u00e0nh v\u00e0ng. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00fa h\u00edch gi\u00fap gia t\u0103ng ngu\u1ed3n cung, gi\u1ea3m ch\u00eanh l\u1ec7ch gi\u00e1 v\u00e0ng trong \u2013 ngo\u00e0i n\u01b0\u1edbc, m\u00e0 c\u00f2n m\u1edf ra k\u00eanh huy \u0111\u1ed9ng v\u00e0 ph\u00e2n b\u1ed5 v\u1ed1n hi\u1ec7u qu\u1ea3 h\u01a1n, gi\u00e1n ti\u1ebfp th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ea7u t\u01b0 trong n\u1ec1n kinh t\u1ebf.<\/p>\n

D\u00f9 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 \u0111\u00f3ng vai tr\u00f2 n\u1ec1n t\u1ea3ng, n\u0103ng l\u1ef1c n\u1ed9i t\u1ea1i m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i. Doanh nghi\u1ec7p ch\u1ec9 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng th\u1eddi c\u01a1 n\u1ebfu s\u1edf h\u1eefu t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u0103ng l\u1ef1c th\u1ef1c thi hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y d\u1eabn t\u1edbi s\u1ef1 ph\u00e2n h\u00f3a v\u1ec1 bi\u00ean l\u1ee3i nhu\u1eadn: nh\u00f3m d\u1eabn \u0111\u1ea7u th\u01b0\u1eddng c\u00f3 quy m\u00f4 v\u00e0 \u0111\u1ed9 ph\u1ee7 m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng, cho ph\u00e9p gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh, \u0111\u1ed3ng th\u1eddi \u0111\u00e0m ph\u00e1n \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i v\u1edbi nh\u00e0 cung c\u1ea5p. S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u gi\u00fap nh\u00f3m n\u00e0y x\u00e2y d\u1ef1ng l\u00f2ng tin, thu h\u00fat kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 tr\u1ee3 nh\u01b0 t\u00e0i ch\u00ednh ti\u00eau d\u00f9ng, \u201cmua tr\u01b0\u1edbc \u2013 tr\u1ea3 sau\u201d, t\u1eeb \u0111\u00f3 h\u1ea1 r\u00e0o c\u1ea3n mua s\u1eafm v\u00e0 gia t\u0103ng doanh s\u1ed1. Trong khi \u0111\u00f3, nh\u00f3m doanh nghi\u1ec7p thi\u1ebfu n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 t\u0103ng tr\u01b0\u1edfng doanh thu nh\u01b0ng l\u1ee3i nhu\u1eadn b\u1ecb co h\u1eb9p do \u00e1p l\u1ef1c v\u1eadn h\u00e0nh v\u00e0 c\u1ea1nh tranh v\u1ec1 gi\u00e1. V\u1ec1 d\u00e0i h\u1ea1n, n\u1ebfu kh\u00f4ng k\u1ecbp n\u00e2ng c\u1ea5p n\u0103ng l\u1ef1c n\u1ed9i t\u1ea1i, nh\u1eefng doanh nghi\u1ec7p n\u00e0y s\u1ebd b\u1ecb \u0111\u1ea9y ra kh\u1ecfi cu\u1ed9c ch\u01a1i.<\/p>\n

H\u00ecnh 2: Tri\u1ec3n v\u1ecdng ng\u00e0nh b\u00e1n l\u1ebb trong 6 th\u00e1ng cu\u1ed1i n\u0103m so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc<\/em><\/p>\n

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Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p b\u00e1n l\u1ebb, th\u00e1ng 8\/2025<\/em><\/p>\n

S\u1ef1 ph\u00e2n h\u00f3a c\u00f2n th\u1ec3 hi\u1ec7n r\u00f5 gi\u1eefa c\u00e1c danh m\u1ee5c h\u00e0ng h\u00f3a. Theo kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh \u0111\u01b0\u1ee3c \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p d\u1ef1 b\u00e1o ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd nh\u1edd nhu c\u1ea7u thi\u1ebft y\u1ebfu lu\u00f4n \u1ed5n \u0111\u1ecbnh v\u00e0 s\u1ef1 b\u1ee9t ph\u00e1 trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng. Trong khi \u0111\u00f3, nh\u00f3m s\u1ea3n ph\u1ea9m l\u00e2u b\u1ec1n v\u00e0 gia d\u1ee5ng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng ch\u1eadm h\u01a1n do ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn th\u1eadn tr\u1ecdng tr\u01b0\u1edbc c\u00e1c quy\u1ebft \u0111\u1ecbnh chi ti\u00eau l\u1edbn, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh \u00e1p l\u1ef1c t\u1eeb r\u1ee7i ro l\u1ea1m ph\u00e1t v\u00e0 bi\u1ebfn \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u v\u1eabn t\u1ed3n t\u1ea1i.<\/p>\n

B\u00ean c\u1ea1nh nh\u1eefng \u0111i\u1ec3m s\u00e1ng, kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report c\u0169ng cho th\u1ea5y n\u0103m 2025 c\u00f2n ti\u1ec1m \u1ea9n nhi\u1ec1u kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb, trong \u0111\u00f3 n\u1ed5i b\u1eadt l\u00e0 (1) Bi\u1ebfn \u0111\u1ed9ng thu\u1ebf quan v\u00e0 d\u00f2ng ch\u1ea3y th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf, (2) Bi\u1ebfn \u0111\u1ed9ng t\u1ef7 gi\u00e1 v\u00e0 (3) \u00c1p l\u1ef1c chi ph\u00ed v\u1eadn h\u00e0nh\u00a0 – nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd, t\u1ea1o th\u00e0nh v\u00f2ng xo\u00e1y t\u00e1c \u0111\u1ed9ng \u0111a chi\u1ec1u l\u00ean ho\u1ea1t \u0111\u1ed9ng kinh doanh. Trong b\u1ed1i c\u1ea3nh ch\u1ee7 ngh\u0129a b\u1ea3o h\u1ed9 v\u00e0 c\u00e1c h\u00e0ng r\u00e0o thu\u1ebf quan gia t\u0103ng, chi ph\u00ed nh\u1eadp kh\u1ea9u nguy\u00ean li\u1ec7u v\u00e0 th\u00e0nh ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u00f3m h\u00e0ng l\u00e2u b\u1ec1n v\u00e0 cao c\u1ea5p ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o ngu\u1ed3n cung n\u01b0\u1edbc ngo\u00e0i c\u0169ng c\u00f3 r\u1ee7i ro bi\u1ebfn \u0111\u1ed9ng theo. Ngo\u00e0i ra, c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u00f2n \u0111\u1ed1i m\u1eb7t v\u1edbi g\u00e1nh n\u1eb7ng chi ph\u00ed v\u1eadn h\u00e0nh t\u1eeb ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, logistics, nh\u00e2n s\u1ef1 \u0111\u1ebfn chi ph\u00ed marketing \u1edf m\u1ee9c cao. \u0110\u1eb7c bi\u1ec7t, c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u2013 v\u1ed1n \u0111ang \u0111\u00f3ng vai tr\u00f2 tr\u1ecdng y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i \u2013 c\u0169ng tr\u1edf th\u00e0nh ngu\u1ed3n ph\u00e1t sinh chi ph\u00ed m\u1edbi khi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u0103ng ph\u00ed giao d\u1ecbch, hoa h\u1ed3ng v\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o. Do \u0111\u00f3, \u0111\u1eb7t ra b\u00e0i to\u00e1n t\u1ed1i \u01b0u h\u00f3a k\u00eanh b\u00e1n v\u00e0 chu\u1ed7i cung \u1ee9ng cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n

Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng s\u00f4i \u0111\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p t\u0103ng t\u1ed1c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c gi\u00e0nh l\u1ea5y th\u1ecb ph\u1ea7n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba tr\u1ecb gi\u00e1 h\u00e0ng tr\u0103m t\u1ef7 USD. Th\u1ef1c t\u1ebf, nhi\u1ec1u \u0111\u01a1n v\u1ecb s\u1edbm \u0111\u00e3 m\u1ea1nh d\u1ea1n thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi. N\u1eeda cu\u1ed1i n\u0103m 2025 s\u1ebd l\u00e0 th\u1eddi \u0111i\u1ec3m b\u1ea3n l\u1ec1, quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u1ec9 t\u1ed1c \u0111\u1ed9 ph\u1ee5c h\u1ed3i m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh c\u1ea5u tr\u00fac c\u1ea1nh tranh c\u1ee7a to\u00e0n ng\u00e0nh trong giai \u0111o\u1ea1n t\u1edbi.<\/p>\n

\u201cNh\u00e2n v\u00f4 t\u00edn b\u1ea5t l\u1eadp – Nghi\u1ec7p v\u00f4 t\u00edn b\u1ea5t h\u01b0ng\u201d<\/strong><\/p>\n

Ch\u1eef t\u00edn kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft m\u00e0 c\u00f2n l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t, quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 th\u1ecbnh v\u01b0\u1ee3ng l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb. K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t m\u1edbi nh\u1ea5t c\u1ee7a Vietnam Report \u0111\u00e3 ghi nh\u1eadn m\u1ed9t s\u1ef1 d\u1ecbch chuy\u1ec3n r\u00f5 n\u00e9t trong \u01b0u ti\u00ean ti\u00eau d\u00f9ng: hai y\u1ebfu t\u1ed1 \u201cTh\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, n\u1ed5i ti\u1ebfng\u201d v\u00e0 \u201cNgu\u1ed3n g\u1ed1c h\u00e0ng h\u00f3a r\u00f5 r\u00e0ng, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t\u201d \u0111\u00e3 v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u, t\u1eeb v\u1ecb tr\u00ed th\u1ee9 ba v\u00e0 th\u1ee9 s\u00e1u c\u1ee7a n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi, khi kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng c\u1ea7n b\u1ea3o ch\u1ee9ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ngu\u1ed3n g\u1ed1c minh b\u1ea1ch s\u1ef1 cam k\u1ebft minh b\u1ea1ch t\u1eeb doanh nghi\u1ec7p.<\/p>\n

Th\u1ef1c t\u1ebf, h\u00e0ng lo\u1ea1t v\u1ea5n \u0111\u1ec1 nh\u1ee9c nh\u1ed1i nh\u01b0 h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c l\u0129nh v\u1ef1c nh\u1ea1y c\u1ea3m nh\u01b0 th\u1ef1c ph\u1ea9m, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu, \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3nh gi\u00e1c h\u01a1n bao gi\u1edd h\u1ebft. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, ni\u1ec1m tin tr\u1edf th\u00e0nh \u201ch\u00e0ng r\u00e0o b\u1ea3o v\u1ec7\u201d gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. Trong ng\u00e0nh b\u00e1n l\u1ebb, ch\u1ec9 m\u1ed9t s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, m\u1ed9t th\u00f4ng tin sai l\u1ec7ch v\u1ec1 ngu\u1ed3n g\u1ed1c, hay m\u1ed9t cam k\u1ebft d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u0169ng c\u00f3 th\u1ec3 ph\u00e1 h\u1ee7y to\u00e0n b\u1ed9 h\u00ecnh \u1ea3nh m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 d\u00e0y c\u00f4ng g\u00e2y d\u1ef1ng. S\u1ef1 s\u1ee5p \u0111\u1ed5 l\u00f2ng tin kh\u00f4ng ch\u1ec9 g\u00e2y thi\u1ec7t h\u1ea1i t\u1ee9c th\u1eddi v\u1ec1 doanh thu, m\u00e0 c\u00f2n \u0111\u1ec3 l\u1ea1i h\u1eadu qu\u1ea3 l\u00e2u d\u00e0i, kh\u00f3 c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c, b\u1edfi m\u1ed9t khi ni\u1ec1m tin \u0111\u00e3 m\u1ea5t \u0111i, vi\u1ec7c kh\u00f4i ph\u1ee5c g\u1ea7n nh\u01b0 b\u1ea5t kh\u1ea3 thi.<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng cho nh\u1eefng doanh nghi\u1ec7p ki\u00ean \u0111\u1ecbnh v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean uy t\u00edn v\u00e0 minh b\u1ea1ch, c\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, v\u00e0 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 ch\u00e2n th\u00e0nh s\u1ebd kh\u00f4ng ch\u1ec9 gi\u00e0nh \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n

H\u00ecnh 3:\u00a0 Top 5 \u01b0u ti\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi l\u1ef1a ch\u1ecdn n\u01a1i mua s\u1eafm<\/em><\/p>\n

\"\"<\/p>\n

Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0nh b\u00e1n l\u1ebb, th\u00e1ng 9\/2024 v\u00e0 th\u00e1ng 8\/2025<\/em><\/p>\n

Minh b\u1ea1ch trong truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u2013 Tr\u1ee5 c\u1ed9t c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p<\/strong><\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng, doanh nghi\u1ec7p ph\u1ea3i ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng, b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh v\u00e0 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng. Minh b\u1ea1ch trong truy xu\u1ea5t ngu\u1ed3n g\u1ed1c kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 \u0111\u00f2i h\u1ecfi ph\u00e1p l\u00fd b\u1eaft bu\u1ed9c trong b\u1ed1i c\u1ea3nh khung kh\u1ed5 qu\u1ea3n l\u00fd m\u1edbi \u0111ang d\u1ea7n h\u00ecnh th\u00e0nh. \u0110\u1eb7c bi\u1ec7t, ng\u00e0y 18\/6\/2025, Qu\u1ed1c h\u1ed9i \u0111\u00e3 th\u00f4ng qua Lu\u1eadt Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a s\u1eeda \u0111\u1ed5i (Lu\u1eadt s\u1ed1 78\/2025\/QH15), b\u1ed5 sung kh\u00e1i ni\u1ec7m \u201ch\u1ed9 chi\u1ebfu s\u1ed1\u201d c\u1ee7a s\u1ea3n ph\u1ea9m: ch\u1ee9a th\u00f4ng tin to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh t\u1eeb s\u1ea3n xu\u1ea5t, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n, ph\u00e2n ph\u1ed1i \u0111\u1ebfn ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef v\u00e0 truy c\u1eadp th\u00f4ng qua m\u00e3 QR, m\u00e3 v\u1ea1ch, NFC ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. Theo l\u1ed9 tr\u00ecnh, t\u1eeb ng\u00e0y 01\/01\/2026, m\u1ecdi s\u1ea3n ph\u1ea9m l\u01b0u th\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c quy \u0111\u1ecbnh v\u1ec1 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 minh b\u1ea1ch th\u00f4ng tin.<\/p>\n

\u0110\u00e2y l\u00e0 th\u1eddi h\u1ea1n quan tr\u1ecdng bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i g\u1ea5p r\u00fat chu\u1ea9n h\u00f3a v\u00e0 s\u1ed1 h\u00f3a d\u1eef li\u1ec7u chu\u1ed7i cung \u1ee9ng, \u0111\u1ed3ng b\u1ed9 v\u1edbi C\u1ed5ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c qu\u1ed1c gia v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n m\u1edbi. C\u00e1c doanh nghi\u1ec7p c\u1ea7n r\u00e0 so\u00e1t hi\u1ec7n tr\u1ea1ng, chu\u1ea9n h\u00f3a \u2013 s\u1ed1 h\u00f3a d\u1eef li\u1ec7u chu\u1ed7i cung \u1ee9ng; th\u1ed1ng nh\u1ea5t m\u00e3 \u0111\u1ecbnh danh, c\u1ea5u tr\u00fac d\u1eef li\u1ec7u, quy tr\u00ecnh c\u1eadp nh\u1eadt; chu\u1ea9n b\u1ecb k\u1ebft n\u1ed1i C\u1ed5ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c qu\u1ed1c gia. \u0110\u1ed3ng th\u1eddi, c\u1ea7n tri\u1ec3n khai c\u00f4ng ngh\u1ec7 truy xu\u1ea5t ph\u00f9 h\u1ee3p: QR code\/m\u00e3 v\u1ea1ch n\u00e2ng cao, n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb truy xu\u1ea5t, blockchain\u2026<\/p>\n

V\u1edbi h\u1ea1 t\u1ea7ng qu\u1ed1c gia \u0111ang d\u1ea7n ho\u00e0n thi\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a C\u1ed5ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c qu\u1ed1c gia t\u1eeb n\u0103m 2024, c\u00f9ng ch\u00ednh s\u00e1ch khuy\u1ebfn kh\u00edch chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Nh\u00e0 n\u01b0\u1edbc, \u0111\u00e2y v\u1eeba l\u00e0 c\u01a1 h\u1ed9i, v\u1eeba l\u00e0 th\u00e1ch th\u1ee9c cho doanh nghi\u1ec7p: nh\u1eefng ai ch\u1ee7 \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0 \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc s\u1ebd c\u00f3 l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i trong vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin, t\u1ed1i \u01b0u chu\u1ed7i cung \u1ee9ng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean c\u1ea3 th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf. B\u00ean c\u1ea1nh \u0111\u00f3, minh b\u1ea1ch kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111\u00fang quy \u0111\u1ecbnh, m\u00e0 c\u00f2n c\u1ea7n \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c. Doanh nghi\u1ec7p c\u1ea7n ch\u1ee7 \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u1ec1 t\u00ednh minh b\u1ea1ch, gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 quy tr\u00ecnh ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng, tri\u1ebft l\u00fd kinh doanh v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u00e0 hai chi\u1ec1u v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Gia t\u0103ng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1<\/strong><\/p>\n

C\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb, t\u1eeb qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, \u0111\u1ebfn marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 gi\u00fap doanh nghi\u1ec7p minh b\u1ea1ch h\u00f3a d\u1eef li\u1ec7u, t\u1ed1i \u01b0u h\u00f3a v\u1eadn h\u00e0nh, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng c\u00e1c \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1, qua \u0111\u00f3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report cho th\u1ea5y m\u1ed9t s\u1ef1 t\u0103ng t\u1ed1c m\u1ea1nh m\u1ebd trong t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 c\u1ee7a c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb. T\u1ef7 l\u1ec7 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u201c\u0110\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7, \u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0o v\u1eadn h\u00e0nh v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d t\u0103ng m\u1ea1nh t\u1eeb 45,8% v\u00e0o th\u00e1ng 8\/2024 l\u00ean t\u1edbi 88,9% v\u00e0o th\u00e1ng 8\/2025, tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng t\u00e2m s\u1ed1 m\u1ed9t. Doanh nghi\u1ec7p trong ng\u00e0nh \u0111ang t\u1eebng b\u01b0\u1edbc ti\u1ebfp c\u1eadn, \u0111\u1ea7u t\u01b0 v\u00e0 tri\u1ec3n khai c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, ch\u1ee7 \u0111\u1ed9ng khai th\u00e1c d\u1eef li\u1ec7u s\u1ed1 \u0111\u1ec3 m\u1edf r\u1ed9ng k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing, qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111\u1ea1i, g\u1ea7n g\u0169i h\u01a1n.<\/p>\n

H\u00ecnh 4: Top 3 chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng t\u00e2m c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb trong n\u0103m 2025<\/em><\/p>\n

\"\"<\/p>\n

Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p b\u00e1n l\u1ebb, th\u00e1ng 8\/2024-2025<\/em><\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, chi\u1ebfn l\u01b0\u1ee3c \u201cN\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea9y m\u1ea1nh marketing\u201d c\u0169ng ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 t\u1eeb 41,7% l\u00ean 55,6% s\u1ed1 doanh nghi\u1ec7p ch\u1ecdn l\u00e0m chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean. Th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p, truy\u1ec1n t\u1ea3i nh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111\u1ea1i di\u1ec7n v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch m\u1ecdi ng\u01b0\u1eddi nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u1ea7u n\u1ed1i t\u1ea1o n\u00ean m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm, ti\u1ebfp nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Ng\u01b0\u1eddi mua h\u00e0ng ng\u00e0y c\u00e0ng ch\u1ee7 \u0111\u1ed9ng h\u01a1n, h\u1ecd kh\u00f4ng c\u00f2n ch\u1ec9 d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng m\u00e0 li\u00ean t\u1ee5c tham kh\u1ea3o c\u00e1c \u0111\u00e1nh gi\u00e1, chia s\u1ebb, v\u00e0 xu h\u01b0\u1edbng lan t\u1ecfa tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c ph\u1ea3i t\u0103ng t\u1ed1c \u0111\u1ea9y m\u1ea1nh marketing s\u1ed1, \u0111\u1eb7c bi\u1ec7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eb1m duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n li\u00ean t\u1ee5c, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh g\u1ea7n g\u0169i v\u00e0 t\u1ea1o ra k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c k\u1ebft h\u1ee3p d\u1eef li\u1ec7u s\u1ed1 thu th\u1eadp t\u1eeb h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c \u0111i\u1ec3m ch\u1ea1m trong chu\u1ed7i cung \u1ee9ng gi\u00fap doanh nghi\u1ec7p c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m marketing, t\u1ed1i \u01b0u chi ph\u00ed, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n

H\u00ecnh 5: Ngu\u1ed3n th\u00f4ng tin \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn n\u01a1i mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em><\/p>\n

\"\"<\/p>\n

Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0nh b\u00e1n l\u1ebb, th\u00e1ng 8\/2025<\/em><\/p>\n

Kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report cho th\u1ea5y, v\u1edbi c\u00e1c \u01b0u \u0111i\u1ec3m nh\u01b0 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c, n\u1ed9i dung \u0111a d\u1ea1ng v\u00e0 s\u00e1ng t\u1ea1o v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, kh\u00f4ng kh\u00f3 \u0111\u1ec3 l\u00fd gi\u1ea3i s\u1ee9c m\u1ea1nh truy\u1ec1n th\u00f4ng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 ngu\u1ed3n th\u00f4ng tin \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn n\u01a1i mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong c\u00e1c ng\u00e0nh h\u00e0ng, v\u1edbi t\u1ef7 l\u1ec7 dao \u0111\u1ed9ng t\u1eeb 37,1% \u0111\u1ebfn 51,3%, \u00e1p \u0111\u1ea3o so v\u1edbi c\u00e1c ngu\u1ed3n th\u00f4ng tin kh\u00e1c.<\/p>\n

Ch\u1eb3ng h\u1ea1n, \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n m\u00e1y v\u00e0 thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, h\u01a1n m\u1ed9t n\u1eeda ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd ch\u1ecbu b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi ngu\u1ed3n th\u00f4ng tin t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i. Ng\u00e0nh h\u00e0ng n\u00e0y th\u01b0\u1eddng c\u00f3 chu k\u1ef3 mua s\u1eafm l\u00e2u h\u01a1n, v\u1edbi gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m cao, \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i t\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh. M\u1ea1ng x\u00e3 h\u1ed9i cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb c\u1ed9ng \u0111\u1ed3ng, c\u00e1c video review, so s\u00e1nh, chia s\u1ebb tr\u1ea3i nghi\u1ec7m. Nh\u1eefng \u0111\u00e1nh gi\u00e1, chia s\u1ebb n\u00e0y th\u01b0\u1eddng t\u1ea1o c\u1ea3m gi\u00e1c ch\u00e2n th\u1ef1c v\u00e0 c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c cao nh\u1edd t\u00ednh c\u1ee5 th\u1ec3, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n khi l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u1eeda h\u00e0ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, truy\u1ec1n mi\u1ec7ng v\u1eabn l\u00e0 ngu\u1ed3n th\u00f4ng tin s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ee9ng th\u1ee9 hai ch\u1ec9 sau m\u1ea1ng x\u00e3 h\u1ed9i. D\u00f9 c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn nh\u1ecf h\u01a1n v\u00ec th\u01b0\u1eddng gi\u1edbi h\u1ea1n trong c\u00e1c m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n song \u0111\u00e2y th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n c\u00e1c ngu\u1ed3n th\u00f4ng tin kh\u00e1c v\u00ec n\u00f3 xu\u1ea5t ph\u00e1t t\u1eeb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi quen bi\u1ebft \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. Ch\u00ednh y\u1ebfu t\u1ed1 “\u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb” t\u1eeb ng\u01b0\u1eddi quen khi\u1ebfn truy\u1ec1n mi\u1ec7ng tr\u1edf th\u00e0nh ngu\u1ed3n th\u00f4ng tin c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c m\u1ea1nh m\u1ebd.<\/p>\n

H\u00ecnh 6: Th\u00e1i \u0111\u1ed9 \u0111\u1ed1i v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi Gen AI<\/em><\/p>\n

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Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0nh b\u00e1n l\u1ebb, th\u00e1ng 8\/2025<\/em><\/p>\n

C\u00e1c \u0111i\u1ec3m ch\u1ea1m s\u1ed1 trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c t\u0103ng t\u1ed1c m\u1ea1nh m\u1ebd b\u1edfi l\u00e0n s\u00f3ng AI t\u1ea1o sinh (Gen AI). Ghi nh\u1eadn t\u1eeb kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ec3 hi\u1ec7n s\u1ef1 c\u1edfi m\u1edf, s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn c\u00e1c qu\u1ea3ng c\u00e1o do AI t\u1ea1o ra, mi\u1ec5n l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n. Tuy nhi\u00ean, m\u1ee9c \u0111\u1ed9 ch\u1ea5p nh\u1eadn kh\u00e1c nhau gi\u1eefa c\u00e1c th\u1ebf h\u1ec7.<\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report, 53,4% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ebf h\u1ec7 Y th\u1ec3 hi\u1ec7n th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c v\u1edbi qu\u1ea3ng c\u00e1o AI v\u00e0 13,5% \u0111\u00e1nh gi\u00e1 \u201cr\u1ea5t t\u00edch c\u1ef1c\u201d, xem \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o. Khi qu\u1ea3ng c\u00e1o AI \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ho\u1eb7c mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan, th\u1ebf h\u1ec7 Y d\u1ec5 d\u00e0ng \u0111\u00f3n nh\u1eadn, th\u1eadm ch\u00ed \u0111\u00e1nh gi\u00e1 cao t\u1ed1c \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o m\u00e0 c\u00f4ng ngh\u1ec7 n\u00e0y mang l\u1ea1i. Trong khi \u0111\u00f3, th\u1ebf h\u1ec7 Z \u2013 th\u1ebf h\u1ec7 \u201cdigital native\u201d sinh ra v\u00e0 l\u1edbn l\u00ean gi\u1eefa k\u1ef7 nguy\u00ean s\u1ed1 \u2013 l\u1ea1i th\u1eadn tr\u1ecdng v\u00e0 kh\u1eaft khe h\u01a1n. \u0110\u00e1ng ch\u00fa \u00fd, 23,4% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Z c\u00f3 ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c ho\u1eb7c r\u1ea5t ti\u00eau c\u1ef1c \u2013 cao h\u01a1n nhi\u1ec1u so v\u1edbi t\u1ef7 l\u1ec7 \u1edf th\u1ebf h\u1ec7 Y (13,6%). Th\u1ebf h\u1ec7 Z tr\u01b0\u1edfng th\u00e0nh gi\u1eefa th\u1eddi k\u1ef3 b\u00f9ng n\u1ed5 th\u00f4ng tin sai l\u1ec7ch, tin gi\u1ea3, deepfake v\u00e0 b\u00ea b\u1ed1i li\u00ean quan \u0111\u1ebfn l\u1ea1m d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, \u0111i\u1ec1u n\u00e0y h\u00ecnh th\u00e0nh t\u01b0 duy ph\u1ea3n bi\u1ec7n m\u1ea1nh m\u1ebd v\u00e0 ti\u00eau chu\u1ea9n cao v\u1ec1 t\u00ednh minh b\u1ea1ch. M\u1ed9t qu\u1ea3ng c\u00e1o ho\u00e0n to\u00e0n do AI t\u1ea1o ra c\u00f3 th\u1ec3 b\u1ecb th\u1ebf h\u1ec7 Z xem l\u00e0 thi\u1ebfu ch\u00e2n th\u1ef1c, nh\u1ea5t l\u00e0 khi th\u1ebf h\u1ec7 n\u00e0y nh\u1ea1y c\u1ea3m v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 \u201cgi\u1ea3\u201d, \u0111\u1ec1 cao c\u00e1c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac th\u1eadt.<\/p>\n

L\u0103ng k\u00ednh truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb<\/strong><\/p>\n

K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch Media Coding c\u1ee7a Vietnam Report ch\u1ec9 ra nh\u1eefng ch\u1ee7 \u0111\u1ec1 xu\u1ea5t hi\u1ec7n nhi\u1ec1u nh\u1ea5t tr\u00ean truy\u1ec1n th\u00f4ng v\u1edbi ng\u00e0nh b\u00e1n l\u1ebb trong 12 th\u00e1ng qua bao g\u1ed3m: (1) S\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5; (2) H\u00ecnh \u1ea3nh\/ PR\/ Scandals. (3) T\u00e0i ch\u00ednh\/ K\u1ebft qu\u1ea3 kinh doanh; (4) Gi\u00e1 c\u1ea3, v\u00e0 (5) X\u00e3 h\u1ed9i\/CSR\/T\u00e0i tr\u1ee3.<\/p>\n

H\u00ecnh 7: Top 5 nh\u00f3m ch\u1ee7 \u0111\u1ec1 xu\u1ea5t hi\u1ec7n nhi\u1ec1u tr\u00ean truy\u1ec1n th\u00f4ng<\/em><\/p>\n

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Ngu\u1ed3n: Vietnam Report, D\u1eef li\u1ec7u Media Coding ng\u00e0nh b\u00e1n l\u1ebb<\/em>,\u00a0<\/em>t\u1eeb th\u00e1ng 8\/2023 \u0111\u1ebfn th\u00e1ng 7\/2025<\/em><\/p>\n

Nh\u00f3m ch\u1ee7 \u0111\u1ec1 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1eabn l\u00e0 tr\u1ee5c ch\u00ednh c\u1ee7a truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb, t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5, ho\u1eb7c t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua s\u1eafm. Trong khi \u0111\u00f3, nh\u00f3m ch\u1ee7 \u0111\u1ec1 H\u00ecnh \u1ea3nh\/PR\/Scandals t\u0103ng m\u1ea1nh t\u1eeb 10,4% l\u00ean 13,4%, v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed s\u1ed1 hai v\u1ec1 t\u1ef7 tr\u1ecdng xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng ng\u00e0y c\u00e0ng nh\u1ea1y c\u1ea3m v\u1edbi v\u1ea5n \u0111\u1ec1 danh ti\u1ebfng. Trong k\u1ef7 nguy\u00ean s\u1ed1, th\u00f4ng tin lan truy\u1ec1n v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t, \u0111\u1eb7c bi\u1ec7t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, khi\u1ebfn c\u00e1c kh\u1ee7ng ho\u1ea3ng danh ti\u1ebfng c\u00f3 xu h\u01b0\u1edbng b\u00f9ng ph\u00e1t nhanh v\u00e0 kh\u00f3 ki\u1ec3m so\u00e1t. \u0110i\u1ec1u n\u00e0y bu\u1ed9c c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0o ho\u1ea1t \u0111\u1ed9ng PR v\u00e0 qu\u1ea3n tr\u1ecb h\u00ecnh \u1ea3nh, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n \u0111\u1ec3 x\u00e2y d\u1ef1ng \u201cv\u00f9ng \u0111\u1ec7m\u201d b\u1ea3o v\u1ec7 uy t\u00edn tr\u01b0\u1edbc nh\u1eefng r\u1ee7i ro ti\u1ec1m \u1ea9n.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, trong n\u0103m 2025, nh\u00f3m ch\u1ee7 \u0111\u1ec1 X\u00e3 h\u1ed9i\/CSR\/T\u00e0i tr\u1ee3 l\u1ea7n \u0111\u1ea7u g\u00f3p m\u1eb7t trong top 5 nh\u00f3m ch\u1ee7 \u0111\u1ec1 xu\u1ea5t hi\u1ec7n nhi\u1ec1u nh\u1ea5t tr\u00ean truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb, ph\u1ea3n \u00e1nh s\u1ef1 d\u1ecbch chuy\u1ec3n trong t\u01b0 duy truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p, ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 cam k\u1ebft v\u1edbi c\u1ed9ng \u0111\u1ed3ng. S\u1ef1 n\u1ed5i l\u00ean c\u1ee7a ch\u1ee7 \u0111\u1ec1 n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng PR nh\u1eb1m n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng \u0111\u00f2i h\u1ecfi t\u1ea5t y\u1ebfu c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i nh\u1eb1m \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng cao c\u1ee7a c\u00f4ng ch\u00fang r\u1eb1ng doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i m\u00e0 c\u00f2n ph\u1ea3i \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

Tuy nhi\u00ean, c\u00f9ng v\u1edbi k\u1ef3 v\u1ecdng gia t\u0103ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng tr\u1edf n\u00ean c\u1ea3nh gi\u00e1c h\u01a1n tr\u01b0\u1edbc hi\u1ec7n t\u01b0\u1ee3ng \u201ct\u1ea9y xanh\u201d (greenwashing) \u2013 khi doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng nh\u01b0ng thi\u1ebfu c\u01a1 s\u1edf th\u1ef1c ti\u1ec5n. Trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng s\u1ed1, b\u1ea5t k\u1ef3 s\u1ef1 thi\u1ebfu minh b\u1ea1ch n\u00e0o gi\u1eefa l\u1eddi h\u1ee9a v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec1u d\u1ec5 d\u00e0ng b\u1ecb ph\u00e1t hi\u1ec7n, c\u00f3 th\u1ec3 nhanh ch\u00f3ng g\u00e2y kh\u1ee7ng ho\u1ea3ng uy t\u00edn. Do \u0111\u00f3, c\u00f4ng ch\u00fang ng\u00e0y nay \u0111\u00f2i h\u1ecfi c\u00e1c cam k\u1ebft v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng ph\u1ea3i \u0111\u01b0\u1ee3c ch\u1ee9ng minh b\u1eb1ng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 s\u1ed1 li\u1ec7u r\u00f5 r\u00e0ng. \u0110\u1ec3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m, doanh nghi\u1ec7p c\u1ea7n c\u00f4ng b\u1ed1 minh b\u1ea1ch t\u00e1c \u0111\u1ed9ng th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR, ch\u1eb3ng h\u1ea1n nh\u01b0 k\u1ebft qu\u1ea3 gi\u1ea3m ph\u00e1t th\u1ea3i, ho\u1eb7c gi\u00e1 tr\u1ecb kinh t\u1ebf mang l\u1ea1i cho c\u1ed9ng \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00e0 c\u00f2n \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng t\u1eeb nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u01a1 quan qu\u1ea3n l\u00fd, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng uy t\u00edn b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1eaft khe.<\/p>\n

B\u1ee9c tranh b\u00e1n l\u1ebb Vi\u1ec7t Nam n\u0103m 2025 v\u1eeba ph\u1ea3n \u00e1nh \u00e1p l\u1ef1c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, v\u1eeba cho th\u1ea5y c\u01a1 h\u1ed9i r\u1ed9ng m\u1edf cho nh\u1eefng doanh nghi\u1ec7p d\u00e1m ti\u00ean phong v\u00e0 ki\u00ean \u0111\u1ecbnh v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Trong h\u00e0nh tr\u00ecnh \u1ea5y, uy t\u00edn \u2013 \u0111\u01b0\u1ee3c g\u00e2y d\u1ef1ng t\u1eeb minh b\u1ea1ch, c\u00f4ng ngh\u1ec7 v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i \u2013 s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p b\u1ee9t ph\u00e1, kh\u00f4ng ch\u1ec9 gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n n\u1ed9i \u0111\u1ecba m\u00e0 c\u00f2n t\u1eebng b\u01b0\u1edbc kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean b\u1ea3n \u0111\u1ed3 b\u00e1n l\u1ebb khu v\u1ef1c. Khi nh\u1eefng chu\u1ea9n m\u1ef1c m\u1edbi v\u1ec1 minh b\u1ea1ch th\u00f4ng tin v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng ng\u00e0y c\u00e0ng \u0111\u1ecbnh h\u00ecnh, c\u00e2u h\u1ecfi \u0111\u1eb7t ra kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p c\u00f3 tham gia hay kh\u00f4ng, m\u00e0 l\u00e0 ai s\u1ebd \u0111i tr\u01b0\u1edbc, t\u1ea1o d\u1ea5u \u1ea5n v\u00e0 d\u1eabn d\u1eaft cu\u1ed9c ch\u01a1i trong giai \u0111o\u1ea1n b\u1ea3n l\u1ec1 s\u1eafp t\u1edbi.<\/p>\n\n\n\n
Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh B\u00e1n l\u1ebb\u00a0<\/em><\/strong>l\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp c\u1ee7a Vietnam Report \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1eeb n\u0103m 2017. T\u1eeb n\u0103m 2012, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Media Coding (m\u00e3 h\u00f3a d\u1eef li\u1ec7u b\u00e1o ch\u00ed) \u0111\u1ec3 t\u00ednh \u0111i\u1ec3m uy t\u00edn c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u00ean truy\u1ec1n th\u00f4ng. K\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u1ebfn nay, nhi\u1ec1u b\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 thu\u1ed9c c\u00e1c ng\u00e0nh tr\u1ecdng \u0111i\u1ec3m v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao c\u1ee7a Vi\u1ec7t Nam c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh k\u1ef3 c\u00f4ng b\u1ed1 th\u01b0\u1eddng ni\u00ean nh\u01b0: B\u1ea5t \u0111\u1ed9ng s\u1ea3n, X\u00e2y d\u1ef1ng, C\u00f4ng ngh\u1ec7 th\u00f4ng tin, Ng\u00e2n h\u00e0ng, B\u1ea3o hi\u1ec3m, D\u01b0\u1ee3c, Du l\u1ecbch, Logistics\u2026<\/em><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 uy t\u00edn c\u1ee7a c\u00e1c c\u00f4ng ty d\u1ef1a tr\u00ean h\u1ecdc thuy\u1ebft Agenda Setting v\u1ec1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c hai gi\u00e1o s\u01b0 Maxwell McCombs v\u00e0 Donald L. Shaw ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 1968, \u0111\u01b0\u1ee3c Vietnam Report v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c hi\u1ec7n th\u1ef1c h\u00f3a v\u00e0 \u00e1p d\u1ee5ng. Theo \u0111\u00f3, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Branch Coding (\u0111\u00e1nh gi\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty tr\u00ean truy\u1ec1n th\u00f4ng) \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch uy t\u00edn c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam.<\/em><\/p>\n

Vietnam Report ti\u1ebfn h\u00e0nh m\u00e3 h\u00f3a (coding) c\u00e1c b\u00e0i b\u00e1o vi\u1ebft v\u1ec1 ng\u00e0nh B\u00e1n l\u1ebb \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c \u0111\u1ea7u b\u00e1o c\u00f3 \u1ea3nh h\u01b0\u1edfng trong th\u1eddi gian t\u1eeb th\u00e1ng 08\/2024 \u0111\u1ebfn th\u00e1ng 07\/2025. C\u00e1c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 \u1edf c\u1ea5p \u0111\u1ed9 c\u00e2u chuy\u1ec7n (story – level) v\u1ec1 24 kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c c\u00f4ng ty t\u1eeb s\u1ea3n ph\u1ea9m, k\u1ebft qu\u1ea3 kinh doanh, th\u1ecb tr\u01b0\u1eddng… t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 uy t\u00edn c\u1ee7a l\u00e3nh \u0111\u1ea1o c\u00f4ng ty. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u00e3 h\u00f3a (coding) d\u1ef1a tr\u00ean hai nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n: T\u00ean c\u00f4ng ty xu\u1ea5t hi\u1ec7n ngay tr\u00ean ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i b\u00e1o, ho\u1eb7c tin t\u1ee9c v\u1ec1 c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1ed1i thi\u1ec3u chi\u1ebfm 05 d\u00f2ng trong b\u00e0i b\u00e1o, \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ng\u01b0\u1ee1ng nh\u1eadn th\u1ee9c – khi th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb ph\u00e2n t\u00edch. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9: 0: Trung l\u1eadp; 1: T\u00edch c\u1ef1c; 2: Kh\u00e1 t\u00edch c\u1ef1c; 3: Kh\u00f4ng r\u00f5 r\u00e0ng; 4: Kh\u00e1 ti\u00eau c\u1ef1c; 5: Ti\u00eau c\u1ef1c. Tuy nhi\u00ean, th\u1ed1ng k\u00ea l\u1ea1i, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u01b0a ra 3 c\u1ea5p b\u1eadc \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 cu\u1ed1i c\u00f9ng, bao g\u1ed3m: Trung l\u1eadp (g\u1ed3m 0 v\u00e0 3), t\u00edch c\u1ef1c (1 v\u00e0 2), v\u00e0 ti\u00eau c\u1ef1c (4 v\u00e0 5).<\/em><\/p>\n

Nh\u1eefng nh\u1eadn \u0111\u1ecbnh trong th\u00f4ng c\u00e1o mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 tham kh\u1ea3o cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed1i t\u00e1c; kh\u00f4ng ph\u1ea3i nh\u1eadn \u0111\u1ecbnh c\u00e1 nh\u00e2n v\u00e0 kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch hay nhu c\u1ea7u c\u1ee7a b\u1ea5t c\u1ee9 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee5 th\u1ec3 n\u00e0o. Do \u0111\u00f3, c\u00e1c b\u00ean li\u00ean quan n\u00ean c\u00e2n nh\u1eafc k\u1ef9 t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c th\u00f4ng tin tr\u00ean tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0 ho\u00e0n to\u00e0n ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u00f3.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Vietnam Report<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 26\/9\/2025, C\u00f4ng ty c\u1ed5 ph\u1ea7n B\u00e1o c\u00e1o \u0110\u00e1nh gi\u00e1 Vi\u1ec7t Nam (Vietnam Report) ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 B\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh B\u00e1n l\u1ebb n\u0103m 2025.   Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh B\u00e1n l\u1ebb n\u0103m 2025 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc khoa h\u1ecdc v\u00e0 kh\u00e1ch […]<\/p>\n","protected":false},"author":2,"featured_media":2195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khong-phan-loai"],"_links":{"self":[{"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/posts\/2071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/comments?post=2071"}],"version-history":[{"count":0,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/posts\/2071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/media\/2195"}],"wp:attachment":[{"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/media?parent=2071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/categories?post=2071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/event.vietnamreport.net.vn\/profit500\/wp-json\/wp\/v2\/tags?post=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}